Global Power

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Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

The more we know about the catastrophic implications of climate change, the more fossil fuels we burn. How did we end up in this mess? In this masterful new history, Andreas Malm claims it all began in Britain with the rise of steam power. But why did manufacturers turn from traditional sources of power, notably water mills, to an engine fired by coal? Contrary to established views, steam offered neither cheaper nor more abundant energy - but rather superior control of subordinate labor.

In this engaging narrative, historian Paul Kennedy grapples with the rise and fall of the Great Powers during World War II. Tracking the movements of the six major navies of the Second World War—the allied navies of Britain, France, and the United States and the Axis navies of Germany, Italy, and Japan—Kennedy tells a story of naval battles, maritime campaigns, convoys, amphibious landings, and strikes from the sea.

From 2016 to 2020, Jacob Helberg led Google’s global internal product policy efforts to combat disinformation and foreign interference. During this time, he found himself in the midst of what can only be described as a quickly escalating two-front technology cold war between democracy and autocracy.

In this landmark work, acclaimed historian Joshua Freeman has created an epic portrait of a nation both galvanized by change and driven by conflict. Beginning in 1945, the economic juggernaut awakened by World War II transformed a country once defined by its regional character into a uniform and cohesive power and set the stage for the United States’ rise to global dominance. Meanwhile, Freeman locates the profound tragedy that has shaped the path of American civic life.

The Second World Wars examines how combat unfolded in the air, at sea, and on land to show how distinct conflicts among disparate combatants coalesced into one interconnected global war. Drawing on 3,000 years of military history, Victor Davis Hanson argues that despite its novel industrial barbarity, neither the war's origins nor its geography were unusual. Nor was its ultimate outcome surprising. The Axis powers were well prepared to win limited border conflicts, but once they blundered into global war, they had no hope of victory.

It used to be that ravaging another country’s economy required blockading its ports and laying siege to its cities. Now all it takes is a statement posted online by the U.S. government. In Chokepoints, Edward Fishman, a former top State Department sanctions official, takes us deep into the back rooms of power to reveal the untold history of the last two decades of U.S. foreign policy, in which America renounced the gospel of globalization and waged a new kind of economic war.

One of the US government's leading China experts reveals the hidden strategy fueling that country's rise - and how Americans have been seduced into helping China overtake us as the world's leading superpower.

Who holds the purse strings to the majority of the world's wealth? There is a new global elite at the controls of our economic future, and here former Project Censored director and media monitoring sociologist Peter Phillips unveils for the general listener just who these players are. The book includes such power players as Mark Zuckerberg, Bill Gates, Jeff Bezos, Jamie Dimon, and Warren Buffett.

In this new history of the conflict that defined the postwar era, Sergey Radchenko provides a deep dive into the psychology of the Kremlin's decision-making. He reveals how the Soviet struggle with the United States and China reflected its irreconcilable ambitions as a self-proclaimed superpower and the leader of global revolution. This tension drove Soviet policies from Stalin's postwar scramble for territory to Khrushchev's reckless overseas adventurism and nuclear brinksmanship, Brezhnev's jockeying for influence in the third world, and Gorbachev's failed attempts to reinvent Moscow.

AI and the Ongoing Collapse: How Artificial Intelligence is Reshaping Your Future In a world on the brink of unprecedented transformation, AI and the Ongoing Collapse is a groundbreaking exploration of how artificial intelligence is altering the very fabric of human society. This isn’t just another book about technology; it’s a wake-up call to the hidden dangers, ethical dilemmas, and existential risks posed by the rapid advancement of AI. From the subtle manipulation of language to the weaponization of ambiguity, this book reveals how AI is infiltrating every aspect of our lives—our ...

Strategy has existed as long as there has been organized conflict. In this new account, Jeremy Black explores the ever-changing relationship between purpose, force, implementation, and effectiveness in military strategy and its dramatic impact on the development of the global power system. Taking a "total" view of strategy, Black looks at leading powers - notably the United States, China, Britain, and Russia - in the wider context of their competition and their domestic and international strengths.

1968 was an unprecedented year in terms of upheaval on numerous scales: political, military, economic, social, cultural. In the United States, perhaps no one was more undone by the events of 1968 than President Lyndon Baines Johnson. Kyle Longley leads his listeners on a behind-the-scenes tour of what Johnson characterized as the 'year of a continuous nightmare'. Longley explores how LBJ perceived the most significant events of 1968, including the Vietnam War, the assassinations of Martin Luther King, Jr. and Robert Kennedy, and the violent Democratic National Convention in Chicago.

Master the Dynamics of Power and Influence in International Relations In the complex and ever-changing world of international relations, understanding the dynamics of power and influence is crucial for effective decision-making. "Power and Influence: A Framework for Understanding International Relations and Strategic Decision-Making" provides a comprehensive and structured approach to navigating the intricate web of global politics. This book is designed for diplomats, scholars, military officers, and foreign policy experts seeking to deepen their understanding of the strategies that shape ...

Atoms and Ashes recounts the dramatic history of nuclear accidents that have dogged the industry in its military and civil incarnations since the 1950s. Through the stories of six terrifying major incidents—Bikini Atoll, Kyshtym, Windscale, Three Mile Island, Chernobyl, and Fukushima—Cold War expert Serhii Plokhy explores the risks of nuclear power, both for military and peaceful purposes, while offering a vivid account of how individuals and governments make decisions under extraordinary circumstances.

From the time of the Greeks and the Persians clashing in the Mediterranean, sea power has determined world power. To an extent that is often underappreciated, it still does. No one understands this better than Admiral Jim Stavridis. In Sea Power, Admiral Stavridis takes us with him on a tour of the world's oceans from the admiral's chair, showing us how the geography of the oceans has shaped the destinies of nations and how naval power has in a real sense made the world we live in today and will shape the world we live in tomorrow.

In this era of government gridlock, economic and ecological devastation, and seemingly intractable global violence, our future is ever more ripe for - and in need of - fresh, creative reimagining. With her clear-eyed, inspiring, and sweeping vision of a possible global renaissance in the new millennium, Barbara Marx Hubbard shows us that our current crises are not the precursors of an apocalypse, but the natural birth pains of an awakened, universal humanity.

Henry Every was the 17th century’s most notorious pirate. The press published wildly popular - and wildly inaccurate - reports of his nefarious adventures. The British government offered enormous bounties for his capture, alive or (preferably) dead. But Steven Johnson argues that Every’s most lasting legacy was his inadvertent triggering of a major shift in the global economy. Enemy of All Mankind focuses on one key event - the attack on an Indian treasure ship by Every and his crew - and its surprising repercussions across time and space.