Political Campaign

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for-and win-a political seat.

A political newcomer, Henry Bouchot, shocked the political establishment in Richard Nixon’s hometown of Whittier, California, defeating a nine-term incumbent to become the youngest member in the history of the Whittier City Council in 2018. In A Millennial’s Guide, Henry shows how he harnessed his business education and experience in the Marines to create an unbeatable campaign. He goes beyond just the nuts and bolts of campaigning and describes how to make running both an unforgettable experience and an unstoppable one.

Have you ever thought about running for public office? Do you want to know what it is like to be mayor, commissioner, governor, senator, or even the president? There is no playbook for running for office, at least one that you will find without hiring an expensive campaign manager. So you want to run for office? What you should know if you want to run for office or manage a political campaign discusses the common questions about running for office and describes the good, bad, and ugly of political campaigning.

What You Should Know About Politics...But Don't breaks it all down, issue by issue, explaining who stands for what, and why - whether it's the economy, income inequality, Obamacare, foreign policy, education, immigration, or climate change. If you're a Democrat, a Republican, or somewhere in between, it's the perfect audiobook to brush up on a single topic or listen through to get a deeper understanding of the often mucky world of American politics.

From Donna Brazile, former DNC chair and legendary political operative, an explosive and revealing new look at the 2016 election: the first insider account of the Russian hacking of the DNC and the missteps by the Clinton campaign and Obama administration that enabled a Trump victory.

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

In Confessions of a Campaign Manager, veteran Democratic operative Bharat Krishnan takes you on a journey across nine states and 17 campaigns to see how American politics has transformed since the election of Barack Obama. Krishnan makes a case that the intransigence of Republican leaders following the election of our nation's first black president irrevocably fractured the country along partisan lines. This, ultimately, produced the most dangerous presidential candidate this country has ever seen: Donald Trump.

Phillips charts the way forward for progressives and people of color after four years of Trump, arguing that Democrats must recognize the nature of the fight we're in, which is a contest between democracy and white supremacy left unresolved after the Civil War. We will not overcome, Phillips writes, until we govern as though we are under attack—until we finally recognize that the time has come to finish the conquest of the Confederacy and all that it represents.

In the book How to Run for Local Office, you will learn insider tricks from 20-plus-year political veteran Michael Cole. He brings to you step-by-step instructions on how to look with a critical eye of the expert in planning, launching, and executing a successful bid for local office. As Michael says in his book, elected office is for everyone that has a passion for public service, the secrets on how to run should not be hidden away for a few insiders, but for anyone with the drive and determination to do it.

With every presidential election, Americans puzzle over the peculiar mechanism of the Electoral College. The author of the Pulitzer finalist The Right to Vote explains the enduring problem of this controversial institution.

Fully updated chapters continue to address how technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Over the past several years, the rise of populism and conspiracy theories have taken this to new levels. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.

An iconic and controversial figure in American literature, Hunter S. Thompson displayed a brilliance that forever changed journalism. Thompson’s follow-up to The Proud Highway, this second volume of private, never-before-published letters spans the years 1968 through 1976. Addressed to such luminaries as Tom Wolfe, Kurt Vonnegut, and Jimmy Carter, this incisive collection showcases Thompson’s raw and starkly honest thoughts on a pivotal era in U.S. history.

New York Times best-selling author and legendary political insider Roger Stone lashes out with a blistering indictment that exposes the true history and monumental hypocrisy of the Bushes. In his usual "go for the jugular" style, Stone collaborates with Saint John Hunt - author, musician, and son of legendary CIA operative E. Howard Hunt - to make this a "no-holds-barred" history of the Bush family.

Reclaiming Parkland details the failed attempt of Tom Hanks and Gary Goetzman - cofounder of the production company Playtone - to make Vincent Bugliosi’s mammoth book about the Kennedy assassination, Reclaiming History, into a miniseries. It exposes the questionable origins of Reclaiming History in a dubious mock trial for cable television, in which Bugliosi played the role of an attorney prosecuting Lee Harvey Oswald for murder, and how this formed the basis for the epic tome.

If you enjoyed the chilling experience of In Cold Blood and were at the edge of your seat while watching Oliver Stone’s JFK, you’ll love this investigative look into all the facets of one of the top conspiracies of the 20th century and beyond. DiEugenio, who has spent decades researching the Kennedy assassination, takes both an analytical and conversational approach to his fascinating exploration of the pivotal historical events and scandals surrounding that day.

Two-time Pulitzer Prize winner Bob Woodward tells the revelatory, behind-the-scenes story of three wars—Ukraine, the Middle East and the struggle for the American Presidency. War provides an unvarnished examination of the vice president as she tries to embrace the Biden legacy and policies while beginning to chart a path of her own as a presidential candidate.

Award-winning historian David Pietrusza boldly steers clear of the past narrative regarding Franklin Roosevelt’s unprecedented 1936 re-election landslide, weaving an enormously more intricate, ever more surprising tale of a polarized nation; of America’s most complex, calculating, and politically successful president, Franklin D. Roosevelt, at the very top of his Machiavellian game; and the unlocking of the puzzle of how our society, our politics, and our parties fitfully reinvented themselves.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.