Social Engagement

In an opulent honeymoon suite in Watch Hill, Rhode Island’s most desirable wedding venue, 29-year-old Callie Holt is spending her wedding night lying in a bathtub shoveling down a pizza; her expensive white dress now splattered with sauce and her groom passed out in the next room. With her seven-hour-old marriage already imploded, Callie turns to the place of record–her phone–sifting through the photographic evidence of the past year to pinpoint where it all went wrong.

To close the achievement gap, diverse classrooms need a proven framework for optimizing student engagement. Culturally responsive instruction has shown promise, but many teachers have struggled with its implementation—until now. In this book, Zaretta Hammond draws on cutting-edge neuroscience research to offer an innovative approach for designing and implementing brain-compatible culturally responsive instruction.

You've ventured into the world of social media marketing, where the landscape shifts faster than a trending hashtag. As you navigate this digital terrain, the challenges can seem overwhelming, but remember, every obstacle presents an opportunity for growth. Imagine transforming your fears into a robust strategy that not only engages your audience but also builds lasting relationships and drives conversions. The journey from a mere presence to a powerful brand identity begins with understanding the nuances of this dynamic environment. By embracing proven strategies, you'll unlock the ...

Transforming Digital Engagement with AI: Leveraging ChatGPT for Effective Social Media Strategies is a comprehensive and in-depth guide that unveils the groundbreaking potential of the AI-powered language model, ChatGPT, in the domain of social media marketing. In the fast-evolving digital landscape, this book serves as a crucial tool for businesses aiming to innovate, capture audience attention, and significantly amplify their market impact. This exhaustive guide takes readers on a compelling journey through the intersection of artificial intelligence and social media marketing, shedding ...

In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. Using interviews and personal anecdotes, as well as her own insights as a field scientist, Kearns walks listeners through the evolution of science communication and how emotional and high-stakes issues have shaped communication. The meat of the book lies in the middle chapters, where Kearns offers key tools for communicators.

In richly anecdotal detail, Goleman brings to life the field of social neuroscience that has emerged in the decade since the publication of Emotional Intelligence. He shows that, far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies. Our relationships create a setpoint for our daily moods and influence our immune response; they are crucial to achievement in students and workers; they determine whether or not some genes are expressed, for good or ill.

On June 26, 2015, the U.S. Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal across the United States. But the road to that momentous decision was much longer than many know. In this definitive account, Sasha Issenberg vividly guides us through same-sex marriage’s unexpected path from the unimaginable to the inevitable.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

In today’s political climate, it’s hard not to get discouraged. Isolated, doom scrolling, lacking a sense of purpose or community...it’s easy to become overwhelmed by the dire state of American democracy and do nothing, because why try when the odds are never in our favor?

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this audiobook shows us how to channel our energy away from political hobbyism and toward empowering our values.

Immerse yourself in the compelling world of "Digital Storytelling Mastery," the essential guide turning the art of narrative into a transformative tool for your brand. In a digital age where every brand vies for attention, the ones with gripping, authentic stories rise above the noise. But the question remains How does one craft a tale that not only captures attention but also embodies the very essence of their brand? Embark on a journey through this meticulously curated collection of wisdom, which unveils the power of storytelling as the heartbeat of effective branding. Begin by exploring ...

Become a Culture Catalyst: Transform Communities, Facilitate Change Opportunities, Shape the World! Discover the power to make a lasting impact with Catalyst Culture, your comprehensive guide to becoming an agent of transformation in an ever-evolving world. Whether you're a leader, influencer, entrepreneur, or an individual passionate about change, this groundbreaking book equips you with knowledge, frameworks, and strategies to create meaningful and lasting transformations. Practical Frameworks for Swift Implementation: Catalyst Culture offers concrete tools and strategies that seamlessly ...

A rock star, a social worker, and a teen in need of a family. Can their pretend relationship become real? Still blaming herself for a long-ago tragedy, not to mention a failed marriage, social worker Tessa Loughty focuses all her energy on redeeming herself through her job. But when she takes Ollie, a foster teen she bonded with, to the concert of a rock star he idolizes, the failures she’s hiding from catch up with her. Ari McFarland was a childhood friend and the lifelong crush she lost touch with. When they want to adopt Ollie, Ari suggests they form an unlikely union to increase their...

Something basic is missing in our culture. Americans know it. Nothing much works as it should. Simple daily choices seem impossible, or fraught with peril. In the workplace, we walk on eggshells. Big projects get stalled in years of review. Endemic social problems such as homelessness become, well, more endemic. Everyday Freedom offers a radical reinterpretation of the corrosion of American culture.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

How to Teach Anything takes what academics know about education and pedagogy and translates it all into real-world skills and techniques. The learning brain works in very predictable ways, and we can use this to our advantage. Whether you are a student, tutor, professor, teacher, or even TA, understand how information takes hold and becomes useful.

Too often, political questions are framed in impossible ways for the faithful Christian: We're forced to choose between social justice and biblical values, between supporting women and opposing abortion. As a result, it's easy for Christians to grow disillusioned with civic engagement or fall back into tribal extremes. This state of affairs has damaged Christian public witness and divided the church. The authors of this book represent the AND Campaign, which exists to educate and organize Christians for faithful civic and cultural engagement.