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Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Send us a textConnor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture.• Making the decision to rebrand despite fears and uncertainties• Choosing a name and identity that allows for future market expansion beyond Auburn• Creating a brand centered around their family dog Kai as the company mascot• Building a brand that makes customers feel comfortable and safe• Involving team members in the ...

Get in Touch! Send us a message.Welcome to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode we're talking about something that can make or break your software success – integrations!GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Innovar en ventas no es cambiarlo todo. A veces, es ajustar lo que ya haces. En este episodio te comparto 5 microcambios concretos que puedes aplicar desde hoy para vender más, conectar mejor con tus clientes y aligerar tu proceso comercial. Y no, no necesitas inteligencia artificial ni una revolución tecnológica. Te cuento: ✅ Qué preguntarle a tu cliente para abrir nuevas oportunidades ✅ Cómo usar un pequeño vídeo para explicar mejor tu propuesta ✅ Por qué simplificar el seguimiento puede aumentar tus cierres ✅ Y cómo centrarte en la transformación (no en las ...

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

In this episode, we dive deep into the power of data, technology, and accountability with Adam Serlin, founder of Independent Variable. Adam’s journey from working with at-risk youth in the justice system to leading a data-driven consulting firm is nothing short of inspiring. What started as a passion for improving community-based programs led him to develop cutting-edge data collection and analytics solutions that help nonprofits and government organizations measure impact and drive change.But this episode isn’t just about data—it’s about challenging the status quo, questioning impact...

What if one podcast interview could unlock clients, credibility, and cash flow—without shelling out for another dime-sucking ad campaign? In this electrifying episode of Communication Queens, host Kimberly Spencer (your media strategist BFF with a mic and a mission) uncovers the often-overlooked goldmine of guest podcasting. Spoiler: It’s not just a buzzword. It’s a business strategy for queens who are ready to be heard, be seen, and get paid. You’ll discover how landing one high-impact podcast appearance can create evergreen content, social proof, and soul-aligned visibility that ...

My intern Kelsi took initiative that surprised me. Learn how to turn basic assignments into career accelerators. #ThePitch #INICIVOX #VirtualMentorship

(00:00:00) Wstęp (00:01:18) Czy agencja SEO powinna zagwarantować efekty? (00:01:55) Ile powinna trwać umowa o pozycjonowanie? (00:02:47) Czy agencja powinna wykonać audyt SEO? (00:03:38) Czy podczas umowy powinny być prowadzone konsultacje SEO? (00:04:26) Czy powinniśmy zmodyfikować swój serwis pod wymagania kampanii SEO? (00:06:01) Jakie efekty kampanii SEO powinniśmy analizować? (00:06:48) Jak często kontaktować się z agencją SEO? (00:07:38) Podsumowanie http://seo-podcast.plProwadzący: Paweł CengielCzym powinna się charakteryzować profesjonalna agencja SEO?Zastanawiasz...

Why do people pay more for the same cup of coffee just because it's served in a nicer cup? Why does a limited time offer suddenly make us want something we didn't even consider yesterday? If you've ever wondered why perfectly designed campaigns flow flat, while quirky, unpolished, those terrible ones, they just go viral, this episode will flip your assumptions completely. In this episode of Marketing Unzipped, we're talking about the psychology of choice!Marketing is built on a strategy called Choice Architecture which is the idea that the way a decision is presented shapes the outcome, ...

Am Montag, den 26. Mai, beginnt in Berlin die re:publica 2025 und zum ersten Mal seit langem sind wir wieder gemeinsam vor Ort. In dieser Episode teilen wir unsere Vorfreude auf die drei Tage in der Station in Berlin: Wir reden über die Sessions im Programm, die uns interessieren, und die wir wahrscheinlich doch zum großen Teil verpassen werden, weil man sich irgendwo wieder verquatscht hat. Es wird großartig!

Today’s edition of the Businesswise podcast is hosted by Joe Tompkinson who is joined by Danielle Holmes from Black Nova, a professional IT Solutions company, offering website design, hosting and other IT services, and Steve Munson from ASF Creative who offer signs, marketing & design and print. After introducing what their individual businesses do, Danielle and Steve talk about how their two businesses, both in the creative sector, support each other rather than being competitive. Each of their businesses offer what the other doesn’t, so if someone is starting out, they can ensure that ...

#Brands must now navigate a delicate balance between #innovation and #integrity. While #AI offers the promise of enhanced engagement and efficiency, its deployment can also risk consumer #trust, compromise #privacy, reinforce #bias, and even cross #legal and #moral boundaries.In this article, we explore the key #ethical considerations of AI in #marketing and examine how #businesses can ensure their use of this powerful technology remains #responsible, #transparent, and #humancentric.Support the show

In this powerful episode of Defending Our Children, we sit down with Officer Dave Gomez — a nationally recognized School Resource Officer and digital safety advocate — to explore the real threats facing kids in today’s hyper-connected world. With a degree in Electronics Engineering Technology and over 15 years in law enforcement, Officer Gomez brings a unique blend of technical expertise and frontline experience to the conversation. For the past 12 years, he’s been on the ground in schools, building trust with students and leading efforts to intercept online predators through sting ...

🎙 Welcome to the Shine On CX Show!In this inspiring episode, Claire Boscq is joined by Craig Lee, global customer experience expert and founder of Kinetic Consulting Services. Together, they dive deep into the emotional heart of CX and explore why values, feelings, and human connection are the real drivers of customer loyalty.Craig shares stories from his remarkable journey—from diplomacy and global branding to leading CX at Emirates—and reveals how joining the dots between brand promise and real experiences is what creates emotional impact.Discover:💡 Why values without emotion fall ...

Some email lists explode with passionate subscribers, while others barely get off the ground. So what makes the difference? A lead magnet that’s too good to ignore. If you've ever wondered how to create one that stands out, this episode is for you.Omar breaks down the three key elements every irresistible lead magnet needs, with real-world examples. Plus, you’ll get practical tips for naming, positioning, and delivering your free offer for maximum impact. No fluff, just actionable strategies to build trust and momentum from day one.A strong lead magnet can build engagement, grow your ...

Send us your feedback!In this episode of Master Later Life Lending, host Will Hale speaks with Nathan Waller (Family Building Society) and Ashley Edwards (Just Mortgages) about how advisers, firms, and networks are responding to rapid changes in the later life lending market.They discuss evolving client needs, navigating Consumer Duty regulations, generating new business, and how to adopt technology while maintaining personalised advice. Packed with practical tips and real-world strategies, this is a must-listen for any adviser working in the later life space.View our manifesto.Follow us on ...

In questa puntata ti spiego cos’è davvero un funnel, senza tecnicismi e senza farti odiare il marketing.Scoprirai perché serve, come si struttura anche in modo semplice, e ti racconto due esempi concreti per visualizzarlo subito nel tuo lavoro.In chiusura, ti do anche qualche strumento utile per creare funnel più evoluti, se sei pronto a fare il passo successivo.Che tu venda consulenze, arredamento o servizi, questo episodio ti farà vedere il marketing da un punto di vista diverso: più strategico, più umano, più efficace.🎯 Hai bisogno di creare un funnel su misura per la tua ...