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Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

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You’ve probably been warned against performance based pay. James has built a multi-million-dollar income stream on that model, and he'd do it again.

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Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key. In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mistakes he sees most often and how to use tools like...

🎙 Épisode #41 – Influenceur : Comment gérer les haters et les commentaires négatifs sans perdre votre calme ?Dans cet épisode, on parle sans filtre d’un sujet que tous les créateurs, influenceurs, entrepreneurs ou communicants finissent par rencontrer : les haters. Que faire face aux critiques violentes, aux avis injustes ou aux attaques gratuites sur Internet ? 😡Je partage avec vous :✅ Mes techniques concrètes pour ne jamais répondre à chaud✅ Le mindset à adopter pour garder la tête froide✅ Mes petits secrets perso pour transformer une attaque en opportunité ✨💡...

Nel dinamico panorama delle strategie di vendita, in particolare per i settori caratterizzati da un inventario deperibile, la comprensione e l'analisi del "pick-up" e della "pace" sono elementi centrali del Revenue Management. Questi termini rappresentano metriche fondamentali che consentono alle aziende di ottimizzare le proprie performance e di massimizzare i ricavi.Il Pick-Up si definisce come il numero di unità di inventario – ad esempio, camere d'albergo, posti aerei o ferroviari – che sono state prenotate per un intervallo di date specifico, a partire da una data di riferimento ...

Is being booked out six weeks straight really the holy grail of business success? While a packed calendar might look like winning from the outside, many staging business owners find themselves stressed, stretched thin, and wondering if this is truly success. Today, I talk about the difference between being "booked out" and being "booked right." You'll discover why a constantly full calendar might actually be limiting your growth potential and keeping you trapped in a cycle of overwhelm. Beyond that, I also talk about the strategic shift from being an overworked founder to becoming a CEO who ...

Most small business owners are so caught up in day-to-day hustle, they miss the bigger trends shaping their industry. What if there was a simple tool that could help you spot market shifts early—before your competitors do?In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the PESTEL framework—a powerful strategic tool big companies use to anticipate change… and how local businesses can use it to stay ahead of the curve.You’ll discover:What PESTEL stands for and why it mattersReal-life examples from local businesses that used it to pivot and ...

In part two of our Seller Strategy Masterclass, discover how to use Helium 10’s Chrome Extension to uncover Amazon sales data, find product opportunities, and dramatically cut FBA costs—all with just a few clicks. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join Shivali Patel as we continue our Seller Strategy Masterclass...

Send us a textMaking the right hiring decisions transforms your business while avoiding costly mistakes that can derail your growth and work-life balance. We share our hard-won insights from years of team building across market cycles.• When to hire: recognizing the signs including burnout, revenue plateaus, and spending too much time on low-value tasks• Common hiring mistakes: unclear job descriptions, inadequate training plans, hiring without ROI tracking• The difference between responsibilities (what to do) and expectations (how and when to do it)• Hiring people who complement your ...

What separates a GOOD event launch from a GREAT one? Join us for an expert panel discussion where seasoned event professionals will share real-world insights on what works, what doesn’t, and how to overcome common challenges in virtual event launches. 🔹 What We’ll Cover: ✅ Lessons from real-world event launches ✅ Overcoming common challenges (tech issues, engagement, no-shows) ✅ Best practices for pre-event promotions and attendee retention ✅ How to maximize visibility and attract the right audience ✅ Live Q&A – Get your questions answered! Whether you're planning your first...

Collaboration is the cornerstone of small business success! In this dynamic panel discussion, Thomas Ballard, The Groundwater Guy, joins a diverse group of industry experts to explore the strategies and tools that drive effective partnerships. Together, they’ll share real-world examples of overcoming challenges, fostering innovation and leveraging each other’s strengths to achieve shared goals. This live-streamed session invites you to engage in the conversation, gain actionable insights and ask your pressing questions in real-time. Following the panel, a private, recorded Q&A session will...

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Em vez de tentar estar em todas as redes, foque nas que realmente fazem sentido para sua marca e seu público.

Join us for an insightful conversation with Thomas Ballard, founder of Southeast Hydrogeology, PLL and Groundwater Academy. Known as The Groundwater Guy, Thomas brings a unique blend of technical expertise, innovative problem-solving and a passion for education to everything he does. In this live-streamed interview, we’ll explore: How Thomas uses cutting-edge technology to tackle groundwater challenges and enhance well performance. His mission is to equip water professionals with knowledge through live and online training. The art of customizing solutions for clients, especially small to ...