If Slipknot and the Sugababes can teach us anything (yep, really), it’s this: your brand is the only constant that matters. Members change. Products evolve. Shit gets chaotic. But if your brand is strong? People stay loyal.

In this episode, I break down how two wildly different bands with revolving doors of members still manage to pack stadiums and sell records, and what that has to do with building a business that lasts.

We’ll talk about:

• Why your offer, team, and even your niche can change—but your brand can’t afford to.

• The castle metaphor you didn’t know you needed.

• What Dyson, Apple, and Netflix all have in common with face-painted metalheads and British pop queens.

This isn’t just a chat about music. It’s about building something so solid, people would follow you even if you burned it all down and started again.

💀 Whether you’re a founder, creator, or rebellious misfit with a big vision, this one’s for you.

⬛ Tune in, take notes, and remember: your brand is the heartbeat. Protect it at all costs.

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Ever felt like your career path looks more like a drunken stumble than a straight line? Same.

This week, I’m unpacking Range by David Epstein, a book that blew my little mind-tank and gave me a whole new perspective on why being “all over the place” is actually your biggest business asset.

In this episode, we dig into:

🖤 Why being a generalist is a secret weapon, not a red flag ⬛ The difference between ‘kind’ and ‘wicked’ environments (startups are chaos incarnate) 💀 How your messiest jobs, hobbies, and detours are building strategic muscle you didn’t even know you had

If you've bounced from role to role and worried you were just “dicking around,” this one’s for you. Turns out, you’re not lost, you’re custom-built for this entrepreneurial life.

Let’s embrace the chaos and own the magic in the mess.

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Too many business owners are throwing offers into the void and hoping for the best. No tracking. No metrics. Just vibes.

In this episode, I talk about why that approach is... unwise (to put it mildly), and break down exactly what you should be tracking, from website traffic to bounce rates to what your email subscribers are actually doing (or not doing).

You don’t need a degree in data science. But if you want to stop pissing in the wind, you do need to start paying attention. I give you the simple metrics to track, how to use them, and how this kind of insight gives you the power to tweak and grow instead of flapping.

Track that shit. Then test, tweak, and actually build something that works.

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