If Slipknot and the Sugababes can teach us anything (yep, really), it’s this: your brand is the only constant that matters. Members change. Products evolve. Shit gets chaotic. But if your brand is strong? People stay loyal.

In this episode, I break down how two wildly different bands with revolving doors of members still manage to pack stadiums and sell records, and what that has to do with building a business that lasts.

We’ll talk about:

• Why your offer, team, and even your niche can change—but your brand can’t afford to.

• The castle metaphor you didn’t know you needed.

• What Dyson, Apple, and Netflix all have in common with face-painted metalheads and British pop queens.

This isn’t just a chat about music. It’s about building something so solid, people would follow you even if you burned it all down and started again.

💀 Whether you’re a founder, creator, or rebellious misfit with a big vision, this one’s for you.

⬛ Tune in, take notes, and remember: your brand is the heartbeat. Protect it at all costs.

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Ever felt like your career path looks more like a drunken stumble than a straight line? Same.

This week, I’m unpacking Range by David Epstein, a book that blew my little mind-tank and gave me a whole new perspective on why being “all over the place” is actually your biggest business asset.

In this episode, we dig into:

🖤 Why being a generalist is a secret weapon, not a red flag ⬛ The difference between ‘kind’ and ‘wicked’ environments (startups are chaos incarnate) 💀 How your messiest jobs, hobbies, and detours are building strategic muscle you didn’t even know you had

If you've bounced from role to role and worried you were just “dicking around,” this one’s for you. Turns out, you’re not lost, you’re custom-built for this entrepreneurial life.

Let’s embrace the chaos and own the magic in the mess.

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Too many business owners are throwing offers into the void and hoping for the best. No tracking. No metrics. Just vibes.

In this episode, I talk about why that approach is... unwise (to put it mildly), and break down exactly what you should be tracking, from website traffic to bounce rates to what your email subscribers are actually doing (or not doing).

You don’t need a degree in data science. But if you want to stop pissing in the wind, you do need to start paying attention. I give you the simple metrics to track, how to use them, and how this kind of insight gives you the power to tweak and grow instead of flapping.

Track that shit. Then test, tweak, and actually build something that works.

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This week, I’m talking about something that stalls more businesses than a dodgy Wi-Fi connection: the obsession with perfection. Tweaking, planning, polishing...and never actually launching.

In this episode, I talk about why getting your idea out there fast (even if it’s a bit scrappy) will serve you far better than sitting on it until it’s “just right”. I introduce the concept of the MVP, that’s Minimal Viable Product, and explain why it’s the most powerful tool in your early-stage business arsenal.

You’ll hear a bloody great story about the guy who built a billion-dollar shoe company without actually owning any shoes (at first). If you're stuck in the thinking phase, this is your nudge to move. Create. Share. Tweak. Repeat. Perfection can wait.

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Why the hell are so many people on LinkedIn not telling us what they actually do for a living?!

In this episode, I climb back on my soapbox to call out:

💀 Storytelling with no point
💀 Oversharing in the name of “authenticity”
💀 Sad-fishing and rage-baiting
💀 And the batshit concept that maybe, just maybe, you should make it easy for people to understand what you actually do.

Here's a guide for how not to suck at LinkedIn, especially if you’re trying to land clients and not just attention.

If you’ve ever read a post and thought “what the fuck did I just read?”, this one’s for you. If you’ve ever worried about showing up online without trauma-dumping your life story, this one’s especially for you.

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Let’s talk user experience. Or in plain English: why your audience is ghosting you before they ever hit 'buy now'.

I tell some supermarket war stories in this week’s episode, and yes—nearly losing an eye to a packet of reduced scotch eggs is relevant. Because what I’ve learned over years of working with founders is this: if people can’t figure out your website, they’re not going to stick around. Not because they’re daft. But because they’re busy, tired, and bombarded with options. This week I cover:

🖤 What self-checkouts and salmon selections taught me about online sales🖤 Why you need to make it stupidly easy to buy from you🖤 Five common UX mistakes that are quietly killing your conversions🖤 How to design your brand like your audience is half-asleep and holding a scotch egg

If your people are getting to your site and leaving without buying, you’re probably making them work too hard. Let’s fix it.

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After over a year of radio silence (SORRY PALS), I’m back in your ears with a mic I barely remembered how to use and a fuck-ton of imposter syndrome. In this comeback episode, I’m being brutally honest with what changed, what nearly broke me, and why stepping into a new chapter of my business sent my confidence spiralling.

💀 Imposter syndrome that refuses to die

💡 How to own your value without being the “expert on a pedestal”

🖤 Why being a few steps ahead is exactly what someone needs

🖤 The three questions to ask when your self-worth takes a nosedive

This one’s for every misfit founder who’s convinced they’re about to be “found out.”

Take a breath, press play, and let’s remind that noisy brain of yours, you’ve got this.

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So many business owners, myself included, fall into the trap of thinking that more offerings equal more cash in the bank. But the reality is that overwhelming your potential customers can do more harm than good. In the noisy online business landscape, simplicity can be your greatest ally.

On this week’s episode, I encourage you to laser focus on a core set of products so you can get crystal clear feedback, raise funds, and easily market the shit out of it all.

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