In this episode, we talk with Mark Hull, founder of Once or Twice Marketing. Mark shares insights on marketing for businesses with long purchase cycles.

He explains how brand building is crucial when customers only buy once or twice in their lifetime. Mark discusses the challenges of reaching audiences not actively in the market.

The conversation covers go-to-market strategies, demand generation, and the importance of omnichannel approaches. Mark offers his views on content marketing, AI in marketing, and measuring success.

We also explore leadership in marketing teams and get Mark's advice for aspiring marketers. He emphasizes the value of curiosity and continuous learning.

This episode provides a wealth of knowledge for marketers dealing with infrequent purchases and long sales cycles.

In this episode, we talk with Michael Bell, CMO of MailMyStatements. Michael shares his journey into marketing and his passion for content marketing.

Key topics discussed include:

• Effective go-to-market and demand generation strategies
• The importance of quality content creation and distribution
• Leveraging artificial intelligence in marketing
• Maintaining brand consistency across channels
• Leadership and team building in marketing organizations

Michael offers valuable advice for aspiring marketers, emphasizing the need to embrace new technologies like AI while developing strong writing skills.

This conversation provides practical insights for marketers at all levels, from students to CMOs. Michael's experience in healthcare technology marketing offers a unique perspective on navigating complex industries through strategic content marketing.

In this episode, David Appel from Sage Intacct shares his marketing expertise. He discusses:

• The importance of understanding your ideal customer profile
• How AI is changing marketing strategies
• The value of authentic, human-created content
• Balancing metrics with qualitative insights
• Defining brand through customer experience
• Attracting and retaining top marketing talent
• Career development phases in marketing

David offers practical advice for marketers at all stages of their careers. He emphasizes the need to adapt to new technologies while maintaining a focus on authentic, human connections.

Whether you're a seasoned marketer or just starting out, this episode provides valuable insights into the evolving world of marketing.