In this episode, Jason McClelland shares insights from his journey as a CMO in the tech industry. He discusses DataStax's pivot into AI and their innovative go-to-market strategies.

Jason emphasizes the importance of balancing creativity with data-driven decision making in marketing. He explains how to adapt quickly to changing channels and technologies to reach target audiences effectively.

The conversation covers leveraging AI tools to increase productivity, standing out from larger competitors, and building strong, differentiated brands. Jason also shares his approach to leadership and team management.

Throughout the interview, Jason provides practical advice for marketers navigating the rapidly evolving landscape of AI, data, and enterprise technology. His experiences offer valuable lessons for marketing professionals looking to drive growth and innovation in their organizations.

In this episode, we talk with Mark Hull, founder of Once or Twice Marketing. Mark shares insights on marketing for businesses with long purchase cycles.

He explains how brand building is crucial when customers only buy once or twice in their lifetime. Mark discusses the challenges of reaching audiences not actively in the market.

The conversation covers go-to-market strategies, demand generation, and the importance of omnichannel approaches. Mark offers his views on content marketing, AI in marketing, and measuring success.

We also explore leadership in marketing teams and get Mark's advice for aspiring marketers. He emphasizes the value of curiosity and continuous learning.

This episode provides a wealth of knowledge for marketers dealing with infrequent purchases and long sales cycles.

In this episode, we talk with Michael Bell, CMO of MailMyStatements. Michael shares his journey into marketing and his passion for content marketing.

Key topics discussed include:

• Effective go-to-market and demand generation strategies
• The importance of quality content creation and distribution
• Leveraging artificial intelligence in marketing
• Maintaining brand consistency across channels
• Leadership and team building in marketing organizations

Michael offers valuable advice for aspiring marketers, emphasizing the need to embrace new technologies like AI while developing strong writing skills.

This conversation provides practical insights for marketers at all levels, from students to CMOs. Michael's experience in healthcare technology marketing offers a unique perspective on navigating complex industries through strategic content marketing.