In this episode, we talk with Mark Hull, founder of Once or Twice Marketing. Mark shares insights on marketing for businesses with long purchase cycles.

He explains how brand building is crucial when customers only buy once or twice in their lifetime. Mark discusses the challenges of reaching audiences not actively in the market.

The conversation covers go-to-market strategies, demand generation, and the importance of omnichannel approaches. Mark offers his views on content marketing, AI in marketing, and measuring success.

We also explore leadership in marketing teams and get Mark's advice for aspiring marketers. He emphasizes the value of curiosity and continuous learning.

This episode provides a wealth of knowledge for marketers dealing with infrequent purchases and long sales cycles.

In this episode, we talk with Michael Bell, CMO of MailMyStatements. Michael shares his journey into marketing and his passion for content marketing.

Key topics discussed include:

• Effective go-to-market and demand generation strategies
• The importance of quality content creation and distribution
• Leveraging artificial intelligence in marketing
• Maintaining brand consistency across channels
• Leadership and team building in marketing organizations

Michael offers valuable advice for aspiring marketers, emphasizing the need to embrace new technologies like AI while developing strong writing skills.

This conversation provides practical insights for marketers at all levels, from students to CMOs. Michael's experience in healthcare technology marketing offers a unique perspective on navigating complex industries through strategic content marketing.

In this episode, David Appel from Sage Intacct shares his marketing expertise. He discusses:

• The importance of understanding your ideal customer profile
• How AI is changing marketing strategies
• The value of authentic, human-created content
• Balancing metrics with qualitative insights
• Defining brand through customer experience
• Attracting and retaining top marketing talent
• Career development phases in marketing

David offers practical advice for marketers at all stages of their careers. He emphasizes the need to adapt to new technologies while maintaining a focus on authentic, human connections.

Whether you're a seasoned marketer or just starting out, this episode provides valuable insights into the evolving world of marketing.

In this episode, we dive into the world of digital marketing with Mohsin Ali, CMO and co-founder of TechnologyCastle. Mohsin shares his journey in marketing and offers valuable insights on various aspects of the field.

He discusses the importance of understanding customer personas, selecting the right marketing channels, and creating effective content. Mohsin also explores the role of AI in modern marketing practices and emphasizes the significance of key performance metrics.

The conversation covers topics like brand strategy, product marketing, and leadership in marketing organizations. Mohsin provides practical advice for aspiring marketers, stressing the importance of mastering marketing fundamentals and developing essential skills like storytelling.

This episode offers a comprehensive look at current trends and best practices in digital marketing, making it a valuable resource for both newcomers and experienced professionals in the field.

In this episode, we dive deep into the world of B2B marketing with Doron Youngerwood, VP of Marketing at Continuity.

Doron shares insights on go-to-market strategies, demand generation, and content creation in the cybersecurity space. He discusses the challenges of branding in a crowded market and the importance of metrics in proving marketing's value.

The conversation covers a range of topics, from leveraging partnerships to the role of AI in marketing. Doron also offers advice for aspiring marketing leaders and startups.

With over a decade of experience, Doron provides a wealth of knowledge on modern marketing practices. His focus on data-driven decision making, coupled with creative storytelling, offers valuable lessons for marketers at all levels.

In this episode, we talk with Kelly Vaupel from Johnson & Johnson's surgical vision division. Kelly shares her unique journey from engineering to marketing and offers valuable insights on various marketing topics.

Kelly discusses go-to-market strategies, lead generation, and the importance of customer relationships in the ophthalmology field. She emphasizes the power of word-of-mouth referrals and engaging content creation.

The conversation covers metrics, branding challenges, and common misconceptions about product marketing. Kelly also shares her thoughts on leadership, team building, and attracting top marketing talent.

Finally, Kelly offers advice to young marketers, stressing the importance of seizing growth opportunities and building a strong professional network. This episode provides a wealth of knowledge for both aspiring and experienced marketers.

In this episode, Scott McAfee, CMO of MovementX, shares insights on marketing in the healthcare space.

Scott discusses his journey from physical therapist to marketing leader. He explains how MovementX is disrupting traditional physical therapy with a focus on flexibility and work-life balance for practitioners.

Key topics covered include:

• Go-to-market strategies for recruiting therapists and patients
• Effective marketing channels for patient acquisition
• Leveraging AI tools in marketing while maintaining a human touch
• Aligning teams around core business metrics
• Overcoming misconceptions about healthcare marketing

Scott emphasizes the importance of storytelling, empathy, and solving real customer problems. He offers valuable advice for aspiring marketers on mastering these fundamental skills.

In this episode, Elizabeth Thrailkill shares her journey and expertise as Chief Marketing Officer at AssuredPartners.

She discusses key marketing strategies, including:

• Aligning marketing with business goals
• Using multiple channels for demand generation
• Creating valuable, repurposable content
• Leveraging AI responsibly
• Focusing on meaningful metrics
• Maintaining brand consistency
• Leading marketing teams effectively

Elizabeth offers practical advice for marketers at all levels, from newcomers to seasoned professionals. She emphasizes the importance of continuous learning and being open to opportunities outside one's job description.

This conversation provides valuable insights into modern marketing practices and leadership in the insurance and risk management industry.