In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses.

Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing business, I walk you through actionable approaches that have worked for both me and my clients.

You'll discover how to implement consistent revenue streams through subscription models, strengthen relationships through strategic personal outreach, create seasonal offerings specifically designed for summer needs, develop passive income products, and launch summer accountability groups.

By the end of this episode, you'll have practical steps to maintain strong cash flow all summer long, even if you implement just one of these strategies. Summer doesn't have to mean a business slowdown – with the right approach, it can become one of your most profitable seasons.

Listen in to learn exactly how to make these strategies work for your specific business!

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this episode of 'From Overlooked to Fully Booked', I tackle the common frustration I hear from so many of you: "I'm posting consistently, I'm showing up on all the right platforms, so why am I not making sales?"

This disconnect between marketing effort and actual revenue is something I've helped hundreds of business owners overcome. The truth is, creating content for the sake of content isn't enough. There's a world of difference between content that engages and content that actually generates leads and sales.

I share my proven four-step system for turning marketing into money:

• Visibility - Getting in front of the right people by understanding what your audience needs
• Lead generation - Strategic placement of your content where your ideal clients will find it
• Sales conversion - Taking radical responsibility for your sales actions
• Impact and income - The natural result of consistently implementing the first three steps

Throughout the entire process, your messaging is the critical element that ties everything together. I'll discuss exactly what you need to say at each stage to guide potential clients toward working with you.

By the end of this episode, you'll have a clear roadmap for creating marketing that transforms passive viewers into enthusiastic prospects and paying clients. The best part? You can start implementing this system immediately, regardless of how busy your schedule is.

Want my help to do all of this?

You need to join my programme. Impact & Income. Doors close on Monday. Check it out HERE.

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

Would you believe that some lead magnets convert at a measly 2-3% while others achieve a more impressive 40-50% or even higher? It's true, and I've seen it first hand after creating hundreds of lead magnets throughout my career for my own businesses and those of my clients.

What makes the difference isn't fancy design, technical complexity, or even the volume of information you provide. The secret lies in something much simpler but often harder to achieve: matching your audience's pain points precisely with the solutions you're offering.

In this episode, I share my formula for creating lead magnets that convert at exceptional rates by leveraging the psychology of problem-solution pairing. This approach works across all industries, and you don't need fancy design or technical skills, just a deeper understanding of what your audience truly needs.

I'm taking you through my systematic approach to uncovering your audience's biggest challenges through customer interviews, social media analysis, and search data. You'll learn how to prioritise problems based on urgency and importance, and how to match different types of lead magnets to different types of problems.

I also reveal the five-part structure that all high-converting lead magnets should follow, including how to craft promise-driven titles that connect pain points with outcomes, and how to present your solution as a clear sequential process that builds trust and motivates action.

Whether you're creating your first lead magnet or optimising existing ones, this episode provides a practical framework that transforms subscriber-generation tools into relationship-building assets that pre-sell your services by delivering genuine value.

So grab a pen and paper - you're definitely going to want to take notes on this one!

To get faster results, make sure you sign up to my upcoming Marketing Into Money Masterclass: www.nikihutchison.com/mimm

You can also grab my 25 Ways to grow your audience without paying for ads guide here: www.nikihutchison.com/25ways

And my 10 best places to share your lead magnet here: www.nikihutchison.com/10placestoshare

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this episode, I'm covering a crucial (and lucrative) element of digital marketing: converting your social media followers into email subscribers.

While social media followers represent potential, having email subscribers allows you to control the relationship, something that's increasingly valuable in today's algorithm-driven landscape.

This episode was inspired by my recent interview with style strategist Samantha Harmon (Episode 17), who lost her Instagram account and has never been able to get it back.

That's why I'm sharing eight proven strategies for turning your social media followers into engaged email subscribers. I'm giving you a complete toolkit to start growing your list right away.

Whether you're just starting to build your email list or looking to accelerate its growth, these practical approaches will help you ethically and effectively turn casual social media browsers into engaged email subscribers, an essential step toward becoming fully booked.

To get faster results, make sure you sign up to my upcoming Marketing Into Money Challenge: www.nikihutchison.com/mim

You can also grab my 25 Ways to grow your audience without paying for ads guide here: www.nikihutchison.com/25ways

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

I had such an insightful conversation with Phil Pallen on the podcast this week! If you've been struggling to create sustainable content or wondering how to leverage your personal brand effectively, this episode is definitely for you.

Phil has branded over 400 people and companies in his 15-year career and has successfully transitioned from pure client work to becoming a content creator with his own book deal and a partnership Adobe.

We dive into Phil's counterintuitive approach to content creation (you need to get MORE value from your content than your audience does!), the critical first step before implementing AI in your business, and why the most successful business owners share two key qualities: kindness and trust.

This episode is packed with "aha moments" – from how a YouTube video led to Phil's book deal to why tracking your time is essential before trying to automate anything. I think you're going to find this conversation both inspiring and immediately actionable!

Want to check out Phils Book 'Ai For Small Business'? Click HERE

You can also follow Phil on Instagram and Youtube

In today's episode I mention my brand new Marketing Into Money Challenge, you can sign up via: www.nikihutchison.com/mim

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

I had such a brilliant chat with Samantha Harman on the podcast this week! If you've been hesitant to use LinkedIn for your business because "it's not for your industry", then this episode will completely change your perspective.

Samantha has built an audience of over 20,000 LinkedIn followers as a personal stylist (yes, you read that right!) and grown an 8,000+ subscriber newsletter in just 52 editions by completely ignoring what people in her industry "should" be doing.

We dive into how she's challenging industry expectations, building genuine connections through comments (not just posts!), and why she believes your wardrobe can be a tool for empowerment rather than something used against you.

Whether you're struggling with content creation confidence or wondering how to protect your business from social media volatility (Samantha's Instagram account disappeared overnight!), this episode is packed with practical advice you can implement today.

This is one of those conversations that feels like getting marketing wisdom and a confidence boost all at once. I think you're going to love it!

Make sure you follow Samantha on LinkedIn here: www.linkedin.com/in/samantha-harman-style-editor/

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

I had such a brilliant chat with Kirsty Hulse on the podcast this week! If you're looking for practical ways to build your confidence as a business owner, this episode is gold.

Kirsty shared how she accidentally became an entrepreneur (winning Virgin Atlantic as her first client!) and how she's built her confidence through small daily habits rather than grand gestures.

What I love most about our conversation is how refreshingly honest Kirsty is about the realities of running a business. She introduced me to her 'Wince and Send' method (which we adapted live on the episode) and we had a proper laugh about the challenges of event planning and social media content creation.

Whether you're struggling with imposter syndrome, trying to market yourself authentically, or just need a confidence boost, this episode will give you practical tools you can implement today. .

This is one of those conversations that feels like sitting down with a friend who just happens to be brilliant at business. I think you're going to love it, definitely let me know.

For more on Confidence Live check out Kirsty's upcoming event: www.confidencelive.com and you can follow her on LinkedIn here: www.linkedin.com/in/kirsty-hulse/

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

Building a personal brand doesn't happen overnight - it takes strategy, consistency, and a bit of courage to put yourself out there! This is exactly what I'm unpacking in this week's episode.

Today, I'm sharing the five building blocks you need to create a personal brand that makes you stand out and gets you noticed by your ideal clients. Think about the last time you hired someone - did you go with the faceless company or the person who felt familiar, whose content resonated with you? For most of us, we choose people we already feel we know and trust.

The good news? You don't need a massive budget or team to create your personal brand. I'll walk you through how to lay authentic foundations, develop a clear brand message, create consistent content that truly resonates, build strategic relationships, and leverage multimedia storytelling.

I even share my own journey, including how I didn't have the confidence to launch a marketing company at first despite my qualifications, and how I worked through that to create the brand you see today. Because building a personal brand takes courage, and wherever you are in your journey, you're in exactly the right place to start.

Need help with your marketing? Try these resources

• Marketing Mondays: nikihutchison.com/mondays
• Fully Booked Quiz: nikihutchison.com/quiz

Which of the five personal branding strategies will YOU implement first? Let me know on social @nikihutchison or join me at Marketing Mondays for personalised guidance.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!