The Cookbook: Recipes for Marketing & Business Success Podcast Por The Cookbook: Recipes for Marketing & Business Success arte de portada

The Cookbook: Recipes for Marketing & Business Success

The Cookbook: Recipes for Marketing & Business Success

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Join me! Let's open the Cookbook together!!! And...it's not a cooking show! 😂. Our guests share their stories of how they became the successes that they are. They also share some of the struggles that they've had! This is for people thinking about becoming entrepreneurs, as well as seasoned entrepreneurs. I hope you all enjoy watching/listening to this as much as I'm enjoying interviewing my guests!

Until then...go out and find what lights YOUR fire!

2022 Iris Goldfeder
Desarrollo Personal Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas Éxito Personal
Episodios
  • The Cookbook Podcast Hannah Abad Authenticity Are You Being Authentic or Is It a Trauma Response
    Jun 18 2025

    In this engaging conversation, Iris Goldfeder and Hannah Abad explore the intricate relationship between authenticity and trauma responses. They delve into how protective mechanisms can blur the lines of true personality, the importance of understanding the difference between showing up authentically versus proving oneself, and the journey towards building genuine confidence that is not rooted in fear. The discussion also touches on the complexities of vulnerability and how it can sometimes be performative rather than authentic. Through personal anecdotes and professional insights, they provide valuable takeaways for listeners seeking to navigate their own paths of self-discovery and growth. This conversation delves into the complexities of trauma responses, the need for control in relationships, and the journey towards authenticity. The speakers discuss how individuals often overshare or withdraw as protective mechanisms against being hurt. They emphasize the importance of self-awareness, vulnerability, and taking small steps towards authenticity in both personal and professional contexts. The dialogue highlights the significance of self-love and the necessity of seeking support from others in the journey of personal growth.


    Chapters


    00:01 Introduction to Authenticity and Trauma Responses

    05:04 Distinguishing True Personality from Protective Mechanisms

    14:34 Understanding the Difference Between Truth and Proving

    22:06 Building Genuine Confidence Beyond Fear

    28:59 The Complexity of Vulnerability and Authenticity

    30:57 Understanding Trauma Responses

    36:14 The Need for Control in Relationships

    41:10 Navigating Vulnerability in Business

    46:32 Taking Small Steps Towards Authenticity

    52:17 The Importance of Self-Love and Acceptance

    57:11 Encouragement for Personal Growth

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    1 h y 1 m
  • The Cookbook Podcast Kim Woods: The Art of Business Strategy - New Era Millionaire
    Jun 17 2025

    In this episode of The Cookbook, host Iris interviews business strategist and astrologer Kim Woods about her journey in writing her new book, the integration of astrology into business strategy, and the importance of personal growth and energetic alignment in entrepreneurship. They discuss the evolution of Kim's career, the significance of client relationships, and the paradigm shifts occurring in the business world today. Kim shares insights on how to navigate these changes and the value of understanding one's personal energy in achieving success. In this engaging conversation, the speakers delve into the transformative power of astrology and personal signatures in shaping leadership styles, decision-making, and business strategies. They discuss the upcoming book launch, its purpose as a guide for self-discovery, and the importance of timing in personal and professional growth. The dialogue emphasizes the significance of understanding one's cosmic signature and how it can lead to more aligned and fulfilling life choices.

    Chapters


    00:01 Welcome to The Cookbook

    00:59 Introducing Kim Woods: The Business Strategist

    01:58 Understanding Business Strategy and Astrology

    03:55 The Journey of Writing a Book

    08:03 The Roadmap to Success: Kim's New Book

    11:59 The Evolution of Kim's Career

    16:07 The Intersection of Business and Astrology

    20:06 Navigating Client Relationships and Expectations

    23:54 The Importance of Energetic Alignment in Business

    28:01 Creating Safe Spaces for Growth

    29:56 The Paradigm Shift: Embracing Change

    33:32 Crafting Cosmic Signatures

    34:47 Navigating Leadership and Communication Styles

    36:14 The Evolution of Astrology in Business

    37:44 Harnessing Energies for Personal Growth

    39:12 Understanding Signature Changes

    42:40 Intuitive Decision-Making and Soul Alignment

    45:25 The Purpose Behind the Book

    46:43 Guidance for Aspiring Entrepreneurs

    49:37 The Roadmap to Self-Discovery

    51:44 Anticipating the Book Launch

    57:57 Connecting with Kim and Final Thoughts

    Más Menos
    1 h y 1 m
  • The Cookbook Podcast - Justine Beauregard: Empathy in Sales - A Game Changer
    May 27 2025

    In this episode of The Cookbook, host Iris Goldfeder welcomes sales coach Justine Beauregard to discuss her journey in the sales industry, the importance of follow-up, setting realistic goals, and the role of empathy in sales. Justine shares her insights on building a strong brand, navigating gender dynamics, and the significance of differentiation in a competitive market. The conversation emphasizes the value of listening and being present in sales interactions, as well as the long-term commitment required for success in entrepreneurship. In this engaging conversation, the speakers delve into the intricacies of sales, marketing, and entrepreneurship, emphasizing the importance of storytelling, empathy, and authenticity in building successful brands. They discuss the evolution of women's roles in business, the dynamics of sales strategies, and the significance of leadership fit in sales teams. The dialogue culminates in a motivational call to action for aspiring entrepreneurs to take the leap and embrace problem-solving as a core aspect of their journey.

    Más Menos
    1 h y 16 m
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Obviously I'm biased, but I LOVED recording this with Iris Goldfeder! It was so refreshing to talk about the lessons learned, the tough times as well as the successes! No one succeeds without some bruises and grass stains along the way. I love Iris's interview style and her hilarious personality. She is a fabulous marketer and this is "not her first rodeo." I truly hope that any entrepreneur, no matter where they are in their journey, listens to this episode. Yes, it's good to talk about what works, especially when you've been in biz for years. AND it's also helpful to share about the mistakes, the missteps, the challenges and being able to laugh at the insanity of life, biz and being human along the way!

2 Funny, Brilliant Women Talk: the Good, the Bad..

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