Episodios

  • Unveiling the Magic of Music with Merlin D'Souza

    Unveiling the Magic of Music with Merlin D'Souza
    Jul 15 2025
    In this episode, we dive into the magical world of music with Merlin D'Souza, a versatile music magician who's made her mark in branding, cinema, and theater. Discover her journey from being a copywriter to a renowned music producer, her process of creating sonic identities for global brands like MasterCard, HDFC Bank, and Tata Airlines, and her take on the raw yet structured nature of creativity. Merlin shares insights on her creative processes, her passion for curiosity, and the importance of listening deeply to music. Don't miss her tips for aspiring music producers and how she seamlessly blends creativity with technical prowess. 00:00 Introduction 01:09 Merlin's Journey into Music 02:21 The Creative Process 03:29 Sonic Branding and Major Projects 08:07 Balancing Creativity and Business 09:33 Advice for Aspiring Creatives 10:31 Conclusion and Final Thoughts
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    11 m
  • Goa Fest - Navigating the Evolving Landscape of Marketing with Rishad Tobaccowala

    Goa Fest - Navigating the Evolving Landscape of Marketing with Rishad Tobaccowala
    Jul 12 2025
    In this episode of Ignite Creators, we are joined by Rashad Tobaccowala. We dive into the changes in marketing and advertising over the past decades. Rashad discusses five major shifts in the industry: audience interaction, brand experience, content, data utilization, and enterprise connectivity. He emphasizes the importance of continuous learning, the evolving role of brands, and the power of the consumer. We also explore balancing legacy with relevance, maintaining a company's soul, and strategies for success in a rapidly changing digital world. Don't miss Rishad's insights on the future of creativity and marketing, especially from emerging markets. 00:00 Introduction 00:23 The Evolution of Marketing and Advertising 00:40 The Five Big Shifts in Marketing 03:24 The Pain of Change and the Power of Relevance 06:03 Balancing Legacy and Relevance in Branding 11:02 The Soul of a Business 13:06 Rapid Fire: Human Brands and Luxury Appeal 16:03 Exploring the ES Store Experience 16:36 The Evolution of Luxury Brands 19:16 The Importance of Honest Feedback 20:22 Advice for Young Marketers 22:56 Balancing Work and Personal Life 25:25 Final Thoughts and Reflections
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    26 m
  • In Conversation with Vijay Verma: Roles, Reviews, and Real-Life Inspirations

    In Conversation with Vijay Verma: Roles, Reviews, and Real-Life Inspirations
    Jul 11 2025
    In this episode of the Goa Cast, we sit down with actor Vijay Verma who opens up about his passion for cinema, the impact of reviews, and the importance of personal experiences in storytelling. He reminisces about his trips in Goa, memorable roles like the opening sequence in 'Gully Boy,' and the significant life lessons he's learned on set. The discussion also delves into the types of stories that need to be told in Indian cinema, emphasizing personal and honest narratives. He shares a touching anecdote about the kindness he's received and offers advice to aspiring actors, highlighting the importance of maintaining physical and mental health. 00:00 Introduction 00:29 The Impact of Reviews 01:54 Goa Experience 03:07 Memorable Roles and Scenes 04:14 Stories That Need to Be Told 06:13 Lessons from Life and Acting 07:40 Advice for Aspiring Actors 09:34 Memorable Fan Interactions 11:13 Final Thoughts and Farewell
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    11 m
  • Vikram Mehra Discusses the Evolution of Music and Gen Z Trends | Breakfast with the Boss

    Vikram Mehra Discusses the Evolution of Music and Gen Z Trends | Breakfast with the Boss
    Jul 5 2025
    In this episode of Breakfast with the Boss, Vikram Mehra of Saregama joins us to discuss the evolution of music trends, particularly the shift from composition-driven to lyric-driven songs in the Gen Z era. Vikram emphasizes the influence of social media on music discovery and the increasing importance of experiential content. He also speaks on the role of music labels in nurturing new talent, the resurgence of retro music, and the integration of digital and live events. Stay tuned for insights on the future of the music industry and personal anecdotes from Vikram's career. 00:00 Introduction and Welcome 00:20 The Evolution of Music Across Generations 02:36 The Role of Social Media in Music Discovery 03:59 Brand Marketing and Music Integration 05:23 The Rise of Retro and Live Events 07:09 Impact of COVID on Music and Movies 09:32 The Future of Music Labels 11:09 Personal Insights and Fun Questions 15:17 Conclusion and Final Thoughts
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    16 m
  • Inside Abnormal Design Studio: Insights from Co-Founders Ravia Ohri and Sanyaa Mehrotra

    Inside Abnormal Design Studio: Insights from Co-Founders Ravia Ohri and Sanyaa Mehrotra
    Jul 3 2025
    On this episode of Goa Cast, we delve into the creative minds behind Abnormal Design Studio. In this episode, co-founders Ravia Ohri and Sanyaa Mehrotra share their journey, design philosophies, and what makes their studio unique. Learn about their biggest design pet peeves, how they tackle creative blocks, and the skills they believe are essential for up-and-coming designers. Plus, discover their insights on working with clients, the importance of contracts, and what it takes to keep your design process innovative. 00:00 Introduction to Ravia, Sanyaa and Abnormal Design Studio 00:26 Rapid-Fire Questions: Design Preferences and Inspirations 01:05 Design Philosophy and Client Interactions 02:25 Challenges and Skills in the Design Industry 05:02 Advice for Aspiring Designers 05:47 Conclusion and Final Thoughts
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    6 m
  • GoaCast 2025: Unlocking Brand Growth with Amazon Ads

    GoaCast 2025: Unlocking Brand Growth with Amazon Ads
    Jul 2 2025
    In this episode of Ignite Leadership, join us for a breakfastchat with Karan Bedi Director & Head Amazon MX player and Girish Prabhu Vice President, Amazon Ads India and our host Anushka Chhikara as we explore the extensive offerings of Amazon Ads, the unique features of MX Player, and the broader OTT landscape in India. Discover how Amazon helps brands reach the right customers both during and outside shopping experiences through various media products like Prime Video, Fire TV, and Alexa. Learn about the significance of relevant audiences, the evolving media landscape, and innovative advertising strategies including rapid brand integration and immersive ad formats. Dive into a rapid-fire segment discussing future content genres, balancing viewer engagement with brand satisfaction, and the underrated aspects of advertising. 00:00 Welcome to Ignite Leadership00:21 Amazon Ads: The Big Picture01:09 Reaching the Right Audience02:58 Brand Categories and Industries06:05 MX Player's Unique Position08:15 Content Creation and Audience Engagement09:45 OTT Strategy and Advertising11:21 Rapid Fire and Future Trends16:41 Innovations in Advertising20:17 Conclusion and Farewell
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    20 m
  • Insights from Data Revolution feat. Srinivasan Swamy

    Insights from Data Revolution feat. Srinivasan Swamy
    Sep 23 2024
    In this episode, Ankita sits down with Srinivasan Swamy, also known as Sundar Swamy, the chairman of RK Swamy Group. They discuss the importance of adaptability in leadership, the New Age Leadership Program, and the role of data analytics and AI in the modern business world. Sundar also shares insights on qualities of a good leader and advice for young professionals entering the advertising and media industry.
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    15 m
  • How Creative Minds Work with Prasoon Joshi

    How Creative Minds Work with Prasoon Joshi
    Sep 23 2024
    In this episode, we have Prasoon Joshi discussing the importance of reading diverse genres for creativity. He emphasizes that continuous learning and being open to recommendations can greatly enhance one's creativity. Joshi shares his thoughts on the significance of language in expressing complex emotions and the potential of AI in the creative space. The conversation explores the adaptability of content in today's world and the fundamental human need for connection.
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    18 m