Leveling up in real life takes more than just discipline, passion and trying to level up others, it takes smart design.

In this episode, we explore how game design principles can help us, devs and creators, develop practical life skills, reframe personal challenges, and even learn more effectively from that process. To today, we’re going unpack how instructional design and narrative systems, can turn real-world friction into real momentum.


Episode Shownotes Link: https://rengenmarketing.com/407

Indie devs often wear too many hats, making it hard to give each area, like production, marketing, and community the attention it deserves. But what happens when you're stretched too thin? How does that affect your game, your message, and the trust you've built with players?

In today’s discussion, we’ll look at the real-world challenges of running indie projects balancing chaos and creativity by exploring how teams can better align development and communication using practical systems that support both teammates and players.

Episode Shownotes Link: https://rengenmarketing.com/406

Many developers dream of going viral, but few understand what it actually takes to get there. While focusing on virality isn’t everything, it can help build momentum.

So today, we’re going to talk about how to identify, shape, and publish games with viral potential, all without chasing trends or sacrificing originality, by learning what early signals to look for and how smart marketing can fuel breakout momentum.

Episode Shownotes Link: https://rengenmarketing.com/405

The publishing model most indie devs face is outdated and often stacked against them. Rigid contracts, hidden expectations, and a lack of real partnership force devs to choose between full independence or giving up too much. But thankfully, a new approach is emerging.

In this episode, we explore what a modern publishing model looks like, one that’s flexible, transparent, and built around developers' long-term success. We unpack the rise of shadow publishing, the value of regional talent, and what meaningful support really looks like in today’s industry.

Episode Shownotes Link: https://rengenmarketing.com/404

Many indie studios feel locked out of traditional PR, feeling like you need an agency and big budget just to get noticed. In this episode, we break down how to earn meaningful media coverage with a story worth telling and how to create a system to share it. Learn how a strategic approach to visibility can build credibility, attract players, and drive momentum, all without gatekeepers or expensive retainers.

Episode Shownotes Link: https://rengenmarketing.com/403

Attribution often feels like a black box for indie devs, but ignoring it can cost you time, money, and momentum.

In this episode, we break down what attribution really is, why it matters, and how small teams can start tracking what counts while learning how to avoid misleading metrics, balance data with creative instincts, and make smarter marketing decisions that actually move the needle.

Episode Shownotes Link: https://rengenmarketing.com/402

When it comes to game jams, too many projects get shelved before they reach their full potential. In this episode, we’re going to explore how jams and small projects can become launchpads for long-term opportunity with the right support. From mentorship and incubation to funding access and marketing guidance, learn how structured programs are helping developers turn prototypes into business-ready games and how you can do that too.

Episode Shownotes Link: https://rengenmarketing.com/401

From trailers to reward tiers, creators often stress over the wrong things when preparing for a Kickstarter launch. So in this episode, our guest challenges common misconceptions and shares hard-earned insights from analyzing numerous campaigns. We’ll cut through the noise and offer practical, proven strategies that anyone would be confident to back.

Episode Shownotes Link: https://rengenmarketing.com/400