On this powerful episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin. They unpack the neuroscience of persuasion, explore how to defuse high-stakes conversations, and share practical strategies that can instantly improve your ability to lead, listen, and influence.

Lynne opens up about the formative experience that launched her career: a literal life-or-death encounter with a machete-wielding teenager. From that moment forward, she dedicated herself to understanding how to reach people when it matters most—whether it’s a resistant employee, a controlling boss, or a frustrated spouse.

Dave and Lynne also cover the hidden science behind remembering names, how to sync brains through storytelling, and why you should never introduce yourself in the first seven seconds of a meeting.

Whether you're leading a team, preparing for a tough client conversation, or just trying to avoid bringing work stress into your living room, this episode is packed with practical takeaways.

What You’ll Discover Today:

• The real reason tough conversations feel impossible—and how to fix it
• How a near-violent incident turned Lynne into a communication expert
• The “seven second rule” that makes names stick in your brain
• One powerful question that can turn a company president into a chairman
• Why storytelling isn't about entertainment—it's about brain chemistry
• A breathing technique to reset before walking into your next room
• How to quickly identify if someone is a visual, auditory, or kinesthetic communicator
• The science-backed method to command attention on Zoom

Key Topics Discussed:

• The power of connection in leadership and conflict resolution
• Neuroscience principles behind persuasion and memory
• Transformational coaching success stories
• Virtual communication best practices
• Storytelling strategies that align brainwaves
• Stress management tips for high-pressure roles

What if the key to elite performance wasn’t more effort, but more flow?

On this episode of The Inside BS Show, Dave Lorenzo sits down with peak performance coach Chris King to explore the science behind the flow state, a neurochemical and psychological condition that helps you feel your best and perform at your best. Chris explains how anyone, from surgeons to comedians to small business owners, can tap into flow using proven triggers like risk, novelty, and focus.

The conversation covers everything from mountain biking and stand-up comedy to neuroscience and business resilience during the pandemic. If you've ever wanted to work faster, create more impact, or unlock your full potential without burning out, this episode is your blueprint.

What You’ll Discover Today:

• What the flow state is and how it supercharges performance
• Why fear is a required ingredient for high-level execution
• The 22 “flow triggers” that help you enter this state on demand
• Why burnout often follows flow and how to avoid it
• How to renegotiate your existence and change your reality
• The true cost of peak performance and the dark side of flow

Sarah Finch, a former Second City improv pro turned leadership consultant, explains how techniques like “yes and,” scene framing, and self-deprecating humor translate into stronger executive presence, sharper listening, and teams that trust each other to take risks. She and host Dave Lorenzo discuss why normalizing failure accelerates growth, how CEOs can reset their mindset when stepping into the big chair, and practical ways to read a room whether you are on Zoom or a live stage. The conversation is packed with mini case studies, quick-hit exercises, and clear takeaways any leader can apply today.

Show Notes

“Normalize failure. There is no way you will be perfectly funny all the time.” — Sarah Finch

What You’ll Discover Today
• Why “yes and” is a power tool for collaboration and sales
• How improv’s scene framework helps leaders prepare without scripting every word
• Three traits Sarah looks for in ideal coaching clients: self-awareness, openness to growth, and a willingness to laugh at themselves
• Tactics for staying composed when the unexpected happens in a meeting or on stage
• Practical ways to build a culture that treats small failures as raw material for the next win

Key Topics Discussed

• From Second City to C-Suite coaching
• “Yes and” versus the reflex to say no
• Slowing down to speed up – preparation and presence
• Reading audiences in person and virtually
• Vulnerability, humor, and relationship capital

Call Us: 305-692-5531
Connect with Sarah Finch: 773-799-4571

Call to Action
Ready to lead with more agility and fun? Listen, take one improv tip into your next meeting, and let us know how it works. Then share the episode with a colleague who could use a dose of “yes and.”