Welcome back to Inspire + Move! In this solo episode, I’m opening up about a story that’s shaped so much of who I am today! It’s all about how my passion for fitness grew from personal loss, and how that passion became a business built on healing, strength, and real impact. It’s not always a straight path from what moves us emotionally to what drives us professionally. I’ll be reflecting on the turning points,some painful, some empowering, that ultimately led to creating BENCHMARK Fitness and building a life that feels aligned and deeply fulfilling.

Listen to the full episode to hear more about:
• How fitness became my anchor after losing my brother, and how it helped me begin to heal.
• The journey from an unhealthy relationship with body image to embracing strength, energy, and long-term health.
• Leaving the security of a corporate job to pursue a bigger purpose, even when the timing didn’t feel perfect.
• The reality of entrepreneurship through uncertainty, and what kept us going through pandemic challenges.
• Why it’s worth doing a “passion audit” to reconnect with what lights you up, and how that can become something more.

If you’ve ever wondered how to build something meaningful from your experiences, this episode will give you the honesty behind the highlight reel. I always love hearing what resonates with you! Come say hi on Instagram @AlliArruda and let me know what part of the episode stuck out!

The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.

Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!

Upcoming Events:
• GIRLFRIENDS WALKS are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk

• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard

Let's Connect!
• INSPIRE + MOVE EVENTS
• Instagram
• Website
• Facebook
• TikTok

Join me for a little solo episode today, where I’m diving into one of my absolute favourite topics: building community! However I’ll focus on community not only for connection, but as a powerful business strategy too! I’m pulling back the layers on how community can be the cornerstone of your success and sharing my own journey of cultivating spaces that inspire growth, connection and lasting impact. I’ve seen firsthand the magic that happens when people come together with a shared purpose, andI’ve witnessed the incredible energy and business growth that comes from genuine, heart-centered connections.

Listen in to hear more on:
• Building community with purpose and why community is not just a feel-good idea, but a smart business strategy.
• Making connections beyond the typical borders. (like our BENCHMARK Fitness App!)
• The story behind Women Inspiring Women and Girlfriends Walk, and why face-to-face connection matters.
• The ripple effect of community and small gatherings can transform into life-changing partnerships, real stories of impact and growth.
• Why community is your business superpower and how authentic relationships translate to trust, support, and business growth.

Whether it’s through events, online spaces, or simply reaching out and connecting with others, I hope this episode inspires you to think about how you can cultivate community in your own life! Plus, I would love to hear your thoughts on community! Are you building one? Craving one? Let me know over on Instagram at @AlliArruda.

Mentioned:
• The Business of Belonging by David Spinks
• GIRLFRIENDS WALKs are back!

The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.

Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!

Upcoming Events:
• GIRLFRIENDS WALKs are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk

• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard

Let's Connect!
• INSPIRE + MOVE EVENTS
• Instagram
• Website
• Facebook
• TikTok

I am thrilled to bring you part 2 of my powerful conversation Chloe Blakeburn! In part one Chloe shared her journey from nursing school to building Fit by Chloe, her successful online coaching business. We explored her self-love journey, mindset shifts, and the transformative power of vulnerability. In this episode, we dive even deeper into her world, unpacking her solo retreat experience, the beauty of community, and the magic of stepping out of your comfort zone. Chloe’s story is a beautiful reminder that growth truly happens when you choose to lean into discomfort and prioritize connection.

Tune in to hear more about:
• Chloe’s solo retreat experience and how she embraced solitude, practiced self-discovery, and found empowerment in stillness.
• Building authentic community and the steps she took to create meaningful connections, both online and in person.
• Overcoming loneliness, finding belonging when you feel isolated, and understanding why community matters.
• The magic of solo travel, the confidence and clarity that come from pushing past comfort zones.
• What’s next for Fit by Chloe, her dreams, favourite books and daytime routines!

As always, we’d love to hear your biggest takeaways from the episode! Connect with us on Instagram @AlliArruda and @ChloeBlakeburn.

Chloe’s Links:
Instagram: @chloeblakeburn @fitbychloecoaching
Website: https://fitbychloe.ca/

The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.

Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!

Upcoming Events:
• GIRLFRIENDS WALKs are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk

• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard

Let's Connect!
• INSPIRE + MOVE EVENTS
• Instagram
• Website
• Facebook
• TikTok

I am thrilled to welcome my next guest to the podcast, the inspiring Chloe Blakeburn! Chloe opens up about her unexpected journey from nursing school to building a thriving online health and wellness coaching business. Her story is a powerful testament to resilience, self-discovery, and the courage to bet on yourself, even when it means pivoting away from the path you once envisioned. Chloe gets real about her battles with anxiety, overcoming depression, and the transformative power of vulnerability. Chloe’s story is a reminder that even the toughest moments can lead to the most beautiful transformations. When you choose to show up for yourself, incredible things can happen.

Tune in to hear more about:
• Chloe’s transition from nursing to building Fit by Chloe, her successful coaching business.
• The challenges and lessons of balancing nursing school, work, and entrepreneurship.
• Her powerful self-love journey, learning to honour her softer side and embrace vulnerability.
• How grief, loss, and isolation became catalysts for profound personal growth.
• Chloe's mindset shifts, morning rituals, and healing journey that helped her thrive.

Stay tuned for part 2 of the rest of our chat this week! We’d also love to hear your biggest takeaways from this episode! Connect with us on Instagram @AlliArruda and @ChloeBlakeburn.

Chloe’s Links:
Instagram: @chloeblakeburn @fitbychloecoaching
Website: https://fitbychloe.ca/

The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.

Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!

Upcoming Events:
• GIRLFRIENDS WALKs are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk

• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard

Let's Connect!
• INSPIRE + MOVE EVENTS
• Instagram
• Website
• Facebook
• TikTok

Back with a brand new episode after Matt and I crossed the finish line of our first-ever HYROX race in Atlanta! What a ride! In this episode, we are reflecting on one of the most physically and mentally demanding challenges we’ve ever taken on together, and the unexpected lessons that came with it. From pushing our limits, to shifting our mindset, committing to the unknown, and celebrating what it means to grow as a team, this race was about so much more than fitness. Whether you’ve heard of HYROX before or not, we hope this episode leaves you fired up to commit to something hard and go all in on yourself.

Tune in to hear more about:
• Why we signed up for HYROX as part of a business mastermind wager—and what that meant to us.
• The mental battles and breakthroughs, we experienced during the race.
• What training together revealed about our marriage and teamwork.
• Redefining what success looks like when doing something completely new.
• The power of commitment, consistency, and why sometimes you just need to pull the band-aid off and go for it.

If you’ve been thinking about doing something outside your comfort zone, whether in business, fitness, or life, let this inspire you to take that first step. You are more capable than you think, and sometimes the best way to prove it to yourself is by showing up for the hard things. We’re always cheering you on, would love to know what you are taking on so head over to our socials @AlliArruda and @Matt_Arruda!

The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.

Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!

Upcoming Events:
• GIRLFRIENDS WALKs are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk

• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard

Let's Connect!
• INSPIRE + MOVE EVENTS
• Instagram
• Website
• Facebook
• TikTok

We’re back for another episode of Inspire + Move! Join Matt and I as we reflect on our recent trip to Newport Beach for the Elite Entrepreneur Mastermind. It was a bucket list experience and one that had a powerful impact on us, both personally and professionally. After months of momentum and huge goals achieved for us in our business, this mastermind came at the perfect time. From the energy in the room, to the bold decisions we’ve taken since, we talk all about why being in the right room can completely transform your trajectory. Tune in to hear more about:

• Why getting in the room is the shortcut, and how proximity to the right people accelerates your growth.
• Lessons from Super Coffee founder Jimmy DeCicco on keeping more of what you build and growing with purpose.
• How we took immediate action from what we learned, from new hires, bigger content goals, and launching our 6-week challenge.
• The mindset shift of hiring who you are not and why automating, delegating, and trusting your team are non-negotiables.
• The power of energy, connection, knowing your strengths, and how this shapes your business and life.

If you’ve ever wondered what really goes on behind the scenes of a mastermind or you’re ready to start surrounding yourself with next-level thinkers, listen in and share this episode with a friend! Your support means the world to us, and we love hearing how these conversations inspire you so connect with us over on Instagram @AlliArruda and @Matt_Arruda!

The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.

Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!

Upcoming Events:
• GIRLFRIENDS WALKs are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk

• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard

Let's Connect!
• INSPIRE + MOVE EVENTS
• Instagram
• Website
• Facebook
• TikTok

Excited to be back after a short hiatus, in this episode of Inspire + Move I’m joined by my usual co-host and husband Matt Arruda, as we dive deep into a topic that’s close to our hearts and probably yours too: doing hard things! Whether it’s making a business decision, having a vulnerable conversation, navigating loss or even tackling a tough workout, its no secret that hard things shape us, refine us, and push us to grow. Fresh from our latest mastermind events in Newport Beach and Las Vegas, we reflect on how embracing hard challenges in life and business has shaped our growth. We talk about how every decision is a choice, and the key is in choosing the right kind of hard.

Tune in to hear more about:
• The power of making hard decisions, and how they actually set you free.
• Why discomfort and challenge are necessary for growth in health, business, and relationships.
• The mindset shift of “we get to” vs “we have to” and how this reframing brings gratitude.
• Real-life examples of how hard conversations and bold choices helped us evolve our business and our community.
• Lessons learned from grief, pivoting, and outgrowing old circles, and how these hard things can spark your next level.

If you’re in a season of uncertainty or on the edge of a big decision, we hope this conversation inspires you to see your challenges not as roadblocks, but as opportunities to rise. Let’s remember: We GET to do hard things and through them, we become stronger. If you loved this episode, share it with a friend who needs a reminder of their strength, and don’t forget to leave a review. We love connecting with our community — you can always find us on Instagram @AlliArruda and @Matt_Arruda!

The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.

Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!

Upcoming Events:
• GIRLFRIENDS WALKs are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk

• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard

Let's Connect!
• INSPIRE + MOVE EVENTS
• Instagram
• Website
• Facebook
• TikTok

Join myself and Matt for part 2 of our lovely conversation with my amazing sister-in-law, Nicole Arruda, founder of Nicole Alexandra Design Studio! Nicole shares her journey as an entrepreneur in the world of interior design, the power of authenticity in branding, and how she’s bringing her dream home to life. From celebrating wins, to balancing content creation with staying true to her vision, this episode is filled with insights on designing a business and life you love.

Tune in to hear more about:
• The biggest wins Nicole has celebrated in her business and personal life.
• How designing her own home has deepened her expertise and credibility as an interior designer.
• The unexpected opportunities that have come from social media and content creation.
• The importance of authenticity when collaborating with brands.
• Nicole’s go-to strategies for staying organized, avoiding burnout, and prioritizing joy.

I hope you can take inspiration from Nicole’s journey and find ways to bring creativity and alignment into your own life! Let’s continue designing a life we love together! I’d love to hear about yours on my IG @AlliArruda!

Nicole’s Links:
Website: https://nicolealexandradesign.com
Instagram: https://www.instagram.com/nicolealexandraarruda

The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.

Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!

Upcoming Events:
• GIRLFRIENDS WALKs are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk

• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard

Let's Connect!
• INSPIRE + MOVE EVENTS
• Instagram
• Website
• Facebook
• TikTok