Tired of rambling through video scripts or freezing on camera? Let’s fix that.

In this episode of Marketing Trends Now, I’m breaking down the new in-app teleprompter feature Instagram is testing through its brand-new Edits app—and why it’s a total game changer for business owners who aren’t natural-born performers.

Whether you’re a coach, a content creator, or just trying to stay visible without memorizing monologues, this episode is your permission to simplify your process and start creating confidently on camera.

Key Takeaways:

• What Instagram’s Edits app is and how the teleprompter feature works
• Why this tool matters especially for business owners (not just influencers)
• The psychology behind better delivery when you have a script
• How to write scripts that sound like you—not a robot
• The 4-step mini challenge to prep for this new feature and show up like a pro

Timestamps:

00:00 – Why this new feature is a big deal

01:10 – What the Edits app is (and how it's like CapCut)

02:00 – Built-in teleprompter: how it works

03:15 – Who this is actually for (Hint: not just influencers)

04:10 – Why memorizing video scripts kills confidence

05:00 – Real talk: You only sound scripted if you write like a robot

06:00 – CTA placement, energy, and scripting tips

07:30 – What to do now to prep for Edits & the teleprompter

08:30 – How this tool removes excuses and unlocks your content

Remember: it’s not about sounding perfect. It’s about showing up consistently, confidently, and in your voice.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#InstagramTeleprompter, #EditsApp, #VideoMarketing, #ContentCreationTips, #ShortFormVideo, #MarketingTrends, #InstagramReels, #EntrepreneurMarketing, #ShowUpConfidently, #SmartMarketing

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Trends Now, I’m diving into one of the biggest mistakes I see entrepreneurs making with short-form video: posting just to keep up. If you’ve been spinning your wheels trying to follow trends and post every day—and still not seeing results—this episode is your permission slip to pause and rethink the strategy.

I’ll walk you through the approach I use with clients to transform burnout into results-driven visibility. Because short-form video should be working for you—not the other way around.

Key Takeaways:

1. Why posting daily won’t guarantee sales or leads

2. How to create videos that actually convert into DMs, conversations, and clients

3. The #1 question you must ask before posting

4. What to do instead of chasing every trending sound

A simple short-form challenge to start seeing traction this week

Let's start using video with purpose—so you attract the right audience and guide them to the next step.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#MarketingTrends #ShortFormVideo #VideoStrategy #SocialMediaMarketing #ContentMarketing #BusinessGrowth #MarketingTips #InstagramReels #TikTokMarketing #MarketingPodcast

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the very first episode of Marketing Trends Now—the podcast that cuts through the clutter and tells you what’s actually working in digital marketing. I’m Katie Brinkley, and after 20+ years in this space, I’ve seen it all—from the rise and fall of platforms (remember Clubhouse?) to the latest algorithm shifts that throw our strategies sideways.

This episode sets the stage. You’ll hear why I started this show, what makes it different, and what you can expect every week—all in 10 minutes or less. No interviews. No clickbait. Just proven strategies, honest insights, and weekly check-ins to help you stay sharp, save time, and grow your business.

Key Takeaways:

• Why this podcast exists (and what makes it different)
• My 20-year journey from radio to digital marketing
• What you can expect in every episode
• The mindset shift smart marketers need today
• What we won’t be doing on this show

Timestamps:

• [00:00] Welcome to Marketing Trends Now
• [01:00] The problem with hype-driven marketing
• [02:00] My background: From radio to real marketing results
• [03:30] What makes this show different (and why it’s 10 mins max)
• [04:30] The kind of topics we’ll cover each week
• [05:30] My promise to you, and how to get involved

If you’re tired of bloated marketing advice and just want the stuff that actually works—this is your new favorite podcast.

Subscribe to Marketing Trends Now and get one clear, actionable insight every week—in less time than it takes to finish your coffee.

Got a topic you’re stuck on or a platform you’re curious about? DM me on Instagram or LinkedIn—I’d love to hear from you. Let’s make marketing feel simple (and smart) again.

Subscribe to our Youtube channel: https://www.youtube.com/@MarketingTrendsNow

Reach out to Katie Brinkley: https://www.linkedin.com/in/katiebrinkley/

#DigitalMarketingTips #PodcastLaunch #MarketingTrendsNow #KatieBrinkley #MarketingPodcast #SmartMarketing #DigitalStrategy #NoFluffMarketing #SmallBusinessTips #ContentThatConverts #EntrepreneurLife #MarketingThatWorks

Hosted on Acast. See acast.com/privacy for more information.