Here’s a breakdown on podcast guesting, outsourcing, and growing your show, from someone who’s done it all.

Kelly Smith, host of the Mindful in Minutes Meditation podcast, which ranks in the top 0.1% globally for downloads, joins us to share what her experience working with PodWritten has been like.

In this episode, you’ll hear why she decided to work with PodWritten when she had success booking herself on shows in the past, the impact of podcast guesting on her podcast and brand, and advice she’d give to other health and wellness podcast hosts and businesses considering podcast guesting

Plus, my wife and PodWritten co-founder, Goz, joins us for the first time on the show, making this a truly special episode.

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting?

Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Connect with Kelly: Website: https://www.yogaforyouonline.com/ Instagram: https://www.instagram.com/yogaforyouonline/?hl=en

Apple Podcast: https://podcasts.apple.com/us/podcast/mindful-in-minutes-meditation/id1295718287

Spotify: https://open.spotify.com/show/7s1ydwJkcWeJD1TngMN9Rk

💌 Questions or want to say hey? Reach us at sam@podwritten.com

A great interview is a two-way street. Both host and guest need to bring their best.

But how do you actually secure top-tier guests who deliver standout conversations?

In this episode, I break down exactly what to do when you receive a crap guest pitch, and what you can do to encourage better quality pitches arrive in your inbox. You’ll also learn how to craft a winning pitch that gets a “yes” from your dream guests, plus bonus tips to help your outreach stand out from the crowd.

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting?

Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Links to previous episodes mentioned: The hard truth about podcasting with 1.7M TikTok followers with KC Davis | Ep 64

https://shorturl.at/v0HXG

Getting great guests for your show with Allan Misner | Ep 27

https://shorturl.at/stTyZ

Pitching yourself to secure podcast guest interviews with Michelle Grosser | Ep 17

https://shorturl.at/oDN1R

💌 Questions or want to say hey? Reach us at sam@podwritten.com

Want to know the secrets behind how top podcasters like Amy Porterfield and Cathy Heller grow their shows?

In this episode, we speak with Kylee Chandler, CEO and Founder of Podcast Marketing Hub, who helped them both skyrocket their downloads and email lists.

You’ll hear how she used quizzes not only to grow Amy’s email list by 15,000 and Cathy’s by over 2,500, but also to segment ideal listeners, deliver custom episode playlists, and guide them seamlessly into offers, turning passive listeners into loyal subscribers and buyers.

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting?

Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Connect with Kylee: Website: https://www.podcastmarketinghub.com/ LinkedIn: https://www.linkedin.com/in/kylee-chandler555/

Apple Podcast: podcast://feeds.libsyn.com/556442/rss

Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=4b181385629a4380

Kylee's Newsletter: https://www.podcastmarketinghub.com/playbook

💌 Questions or want to say hey? Reach us at sam@podwritten.com

Here are my top insights and takeaways from attending The Podcast Show in London, the biggest international festival dedicated to the business of podcasting.

In this episode, you’ll hear how podcasting is rapidly evolving in monetization, measurement, and marketing, and what you can do to stay ahead of the curve.

These lessons underscore a central theme: podcast success today demands smarter, more strategic decisions grounded in real audience behaviour and authentic promotion.

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting?

Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Links to podcasts and companies mentioned in the episode: Podnews: https://podnews.net

The Jordan Harbinger Show: https://podcasts.apple.com/us/podcast/the-jordan-harbinger-show/id1344999619

Bumper: https://wearebumper.com/

Introcast: https://www.introcast.io/

💌 Questions or want to say hey? Reach us at sam@podwritten.com

Your podcast doesn’t have to drain your time to deliver ROI, here’s how to turn it into a self-sustaining business asset.

Nikki McKnight is an operations and systems strategist who helps creatives simplify complex processes into streamlined systems. With over 15 years of experience in operations, Nikki specializes in designing client experiences that scale, and she’s bringing that same mindset to podcasting.

In this episode, Nikki breaks down how podcasters can stop treating their show like a side hustle and start using it as a strategic asset to support sales, client delivery, and marketing.

In this episode, you’ll learn:

-Why identifying your podcast’s true purpose is the first step to building a sustainable workflow -How to avoid the common trap of optimizing for speed instead of strategy -What it looks like to turn your podcast into a nurturing tool for leads and clients -How Nikki’s clients are using old episodes in smart ways, from email sequences to onboarding -The difference between vanity metrics and meaningful data, and which podcast numbers are worth your time -Nikki’s favorite tools for managing the podcast process, from editorial calendars to automated editing

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting?

Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Connect with Nikki: Website: https://theopsshop.biz/ Instagram: https://www.instagram.com/iamnikkimck/ LinkedIn: https://www.linkedin.com/in/nikkimcknight/

💌 Questions or want to say hey? Reach us at sam@podwritten.com

How much should you spend to win over a podcast subscriber? This host did the math, so you don’t have to.

Philip Pape, host of the top 1% podcast Wits & Weights, is back on Mics to Millions with a rare, behind-the-scenes look at how he used Overcast ads to grow his show, and what actually worked.

This episode isn’t just theory. It’s a data-driven breakdown of real campaigns, from ad copy creation to cost-per-subscription metrics, with surprising insights for anyone looking to grow their podcast audience the smart way.

In this episode, you’ll learn: -Why Overcast stood out among podcast ad platforms like Facebook, Buzzsprout, and Mopod -How Philip tested categories outside his niche (like TV & Film) and still saw results -What ad copy connected best, and how he used AI tools to help write it -The cold, hard numbers: taps, conversions, and actual cost-per-subscription across 4 finished campaigns -Why Philip cares more about subscribers than downloads, and how he tracks long-term listener value

If you’ve ever wondered whether paid podcast ads are worth it, or how to run them without wasting money. this episode will give you real answers and even better questions to ask before launching your next campaign.

⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Connect with Philip: Website: https://witsandweights.com Instagram: https://www.instagram.com/witsandweights Podcast: https://shorturl.at/xRwdl

💌 Questions or want to say hey? Reach us at sam@podwritten.com

Tall Poppy Syndrome might silence some creators, but not this one.

Kim Crossman is the host of Pretty Depressed, a podcast that began as a personal outlet and grew into a powerful mental health resource. A household name in New Zealand, Kim is an actress, author, comedian, and TV presenter who’s now using podcasting to flip the script on Tall Poppy Syndrome and open up honest conversations around depression, ambition, and creativity.

In this episode, you’ll learn: -How growing up with Tall Poppy Syndrome shaped Kim’s approach to self-promotion, and how she’s learning to shine unapologetically -Why she chose not to monetize her mental health podcast (and what it’s helping her build instead) -How she leverages her acting and hosting career to bring surprising depth and diversity to her episodes -The cultural contrasts between New Zealand and the U.S., and how she’s combining the best of both -Why podcasting from a small country isn’t a barrier to global reach (and how tech and strategy make the difference) -The personal story behind her podcast’s origin, and how it became a weekly self-care ritual

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting?

Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Connect with Kim: Website: https://kimberleycrossman.com/

Instagram: https://www.instagram.com/kimcrossman Podcast: https://episodes.fm/1489499125

IMDB: https://www.imdb.com/name/nm2522535/?ref_=fn_all_nme_1

Rochelle Moffitt (Her sister): https://www.linkedin.com/in/rochellemoffitt/

💌 Questions or want to say hey? Reach us at sam@podwritten.com

Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.

Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.

In this episode, you’ll learn:

• Why host-read ads still reign supreme, and when to layer in programmatic ads
• The one audience size threshold that changes everything about monetization
• How health & wellness podcasters can ethically navigate supplement sponsorships
• Smart strategies for small shows to start monetizing (even under 5,000 downloads)
• Dynamic vs. baked-in ads: how and when to use each for maximum revenue
• How to build long-term sponsor relationships (hint: it’s about much more than impressions)
• Why advertisers are treating podcasts more like influencer partnerships—and what that means for your pricing

⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Connect with Heather: Website: https://truenativemedia.com/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/

If you enjoyed this, you might also like our previous episodes: How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39

https://shorturl.at/DUu3e

Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04

https://shorturl.at/BlTKG

💌 Questions or want to say hey? Reach us at sam@podwritten.com