Let me ask you something—what happens when someone lands on your nonprofit’s website? Do they feel welcomed? Inspired? Clear on what to do next? Or do they get overwhelmed by too many options, too much text, and not enough direction?

In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through exactly how to transform your nonprofit’s website from a confusing digital brochure into a focused, high-converting experience that turns visitors into subscribers, donors, and long-term supporters. If your site has five “Learn More” buttons and zero action, this episode will show you why clarity—not more photos or paragraphs—is the real secret to online growth.

You’ll learn the Clear Path Framework—a simple 3-step system to identify your #1 goal, design a homepage that guides visitors (not overwhelms them), and create bold, compelling calls to action that actually get clicked.

You’ll also hear:

• How to choose your Core Path (the one action you want every visitor to take)
• Why most nonprofit websites are too crowded to convert—and how to fix it
• Where your CTAs should go, what they should say, and why size and contrast matter
• How to use AI to write your CTAs and layout copy (with examples!)
• The five-part homepage layout that keeps people scrolling—and taking action

If your website looks good but doesn’t work well, this episode is going to flip everything around.

Plus, stick around for a sneak peek at tomorrow’s episode: How to use AI chatbots on your site to reduce your team’s workload, answer donor questions, and improve your online experience.

Want the Clear Path Framework, homepage wireframe, and CTA swipe file? DM the word “AI” and get the full Nonprofit AI Growth Playbook.

When was the last time you really showed your donors the impact of their gift? Not just a stats-heavy PDF or a vague year-end update—but a vivid, emotional, visual report that made them feel the difference they created. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to transform your impact reports from forgettable to unforgettable using the power of AI.

You’ll discover a 3-step system to create AI-driven, story-based reports that turn dry numbers into emotional donor engagement tools. Learn how to choose the right metrics, pair each with a powerful personal story, and design stunning, branded impact reports in minutes using free and easy-to-use tools like Canva, ChatGPT, and Google Docs. Tom shares real-world examples, plug-and-play prompts, and actionable takeaways so you can stop dumping data and start delivering meaning.

If you want to increase donor retention, boost repeat gifts, and build deeper relationships—all while saving time—this episode is for you. You’ll also get tips on how to turn your annual report into a quarterly or even monthly donor touchpoint that keeps your mission top-of-mind year-round.

Listen in, take action, and DM Tom the word “AI” to get your free Nonprofit AI Growth Playbook. Sponsored by DonorBooks and CharityAuctionsToday, this is your step-by-step guide to showing—not just telling—your impact.

How do you thank your donors right now? A quick email? A printed letter? A note on your website?

Most nonprofits use words to say thank you. But here’s the problem—those words don’t always create a feeling. And feelings are what drive donors to give again.

In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to create a 3-Minute Thank You Video that’s personal, heartfelt, and proven to increase repeat giving. You’ll learn a simple, three-step framework to help your donors feel truly seen and appreciated—without needing fancy equipment or a polished script.

You’ll discover how to:

• Open with warmth and authenticity
• Share a short impact story that brings your mission to life
• Close with genuine, personal gratitude that sticks

This is the fastest way to build real donor connection—and it works. You’ll hear a real example of a small nonprofit that used this approach and tripled their second-gift rate.

If you want the full video script, recording tips, and AI prompts, just send a message with the word “AI” and we’ll send you the Nonprofit AI Growth Playbook.

Make sure to subscribe so you don’t miss tomorrow’s episode: AI-Driven Impact Reports: Show, Don’t Tell, with Just a Few Clicks—a walkthrough on how to create stunning reports that make your donors feel like heroes.

And if you haven’t yet, pick up a copy of The Million Dollar Nonprofit on Amazon for the full donor-centered roadmap.

Now go film that thank-you video. Your donors are waiting.