Let me ask you something—what happens when someone lands on your nonprofit’s website? Do they feel welcomed? Inspired? Clear on what to do next? Or do they get overwhelmed by too many options, too much text, and not enough direction?

In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through exactly how to transform your nonprofit’s website from a confusing digital brochure into a focused, high-converting experience that turns visitors into subscribers, donors, and long-term supporters. If your site has five “Learn More” buttons and zero action, this episode will show you why clarity—not more photos or paragraphs—is the real secret to online growth.

You’ll learn the Clear Path Framework—a simple 3-step system to identify your #1 goal, design a homepage that guides visitors (not overwhelms them), and create bold, compelling calls to action that actually get clicked.

You’ll also hear:

• How to choose your Core Path (the one action you want every visitor to take)
• Why most nonprofit websites are too crowded to convert—and how to fix it
• Where your CTAs should go, what they should say, and why size and contrast matter
• How to use AI to write your CTAs and layout copy (with examples!)
• The five-part homepage layout that keeps people scrolling—and taking action

If your website looks good but doesn’t work well, this episode is going to flip everything around.

Plus, stick around for a sneak peek at tomorrow’s episode: How to use AI chatbots on your site to reduce your team’s workload, answer donor questions, and improve your online experience.

Want the Clear Path Framework, homepage wireframe, and CTA swipe file? DM the word “AI” and get the full Nonprofit AI Growth Playbook.

When was the last time you really showed your donors the impact of their gift? Not just a stats-heavy PDF or a vague year-end update—but a vivid, emotional, visual report that made them feel the difference they created. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to transform your impact reports from forgettable to unforgettable using the power of AI.

You’ll discover a 3-step system to create AI-driven, story-based reports that turn dry numbers into emotional donor engagement tools. Learn how to choose the right metrics, pair each with a powerful personal story, and design stunning, branded impact reports in minutes using free and easy-to-use tools like Canva, ChatGPT, and Google Docs. Tom shares real-world examples, plug-and-play prompts, and actionable takeaways so you can stop dumping data and start delivering meaning.

If you want to increase donor retention, boost repeat gifts, and build deeper relationships—all while saving time—this episode is for you. You’ll also get tips on how to turn your annual report into a quarterly or even monthly donor touchpoint that keeps your mission top-of-mind year-round.

Listen in, take action, and DM Tom the word “AI” to get your free Nonprofit AI Growth Playbook. Sponsored by DonorBooks and CharityAuctionsToday, this is your step-by-step guide to showing—not just telling—your impact.

How do you thank your donors right now? A quick email? A printed letter? A note on your website?

Most nonprofits use words to say thank you. But here’s the problem—those words don’t always create a feeling. And feelings are what drive donors to give again.

In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to create a 3-Minute Thank You Video that’s personal, heartfelt, and proven to increase repeat giving. You’ll learn a simple, three-step framework to help your donors feel truly seen and appreciated—without needing fancy equipment or a polished script.

You’ll discover how to:

• Open with warmth and authenticity
• Share a short impact story that brings your mission to life
• Close with genuine, personal gratitude that sticks

This is the fastest way to build real donor connection—and it works. You’ll hear a real example of a small nonprofit that used this approach and tripled their second-gift rate.

If you want the full video script, recording tips, and AI prompts, just send a message with the word “AI” and we’ll send you the Nonprofit AI Growth Playbook.

Make sure to subscribe so you don’t miss tomorrow’s episode: AI-Driven Impact Reports: Show, Don’t Tell, with Just a Few Clicks—a walkthrough on how to create stunning reports that make your donors feel like heroes.

And if you haven’t yet, pick up a copy of The Million Dollar Nonprofit on Amazon for the full donor-centered roadmap.

Now go film that thank-you video. Your donors are waiting.

Gratitude is more than good manners—it’s one of your most powerful donor retention tools. But if your thank-you messages sound like automated receipts or lifeless templates, you’re missing a huge opportunity to deepen relationships.

In this episode of The Million Dollar Nonprofit, Tom Kelly introduces the “Thank You Flywheel”—a simple, scalable, AI-powered system that delivers warm, personalized gratitude without feeling robotic. You'll learn how to automate thank-you touchpoints, write heartfelt messages using AI tools like ChatGPT, and create short, impactful thank-you videos that make donors feel like VIPs.

You’ll walk away with three actionable steps to implement today—and hear real examples from nonprofits who doubled their second-gift rate and boosted donor retention just by upgrading their gratitude strategy.

If you're ready to make your donors feel seen, appreciated, and inspired to give again, this episode will show you exactly how to do it—without burning out your team.

Want my exact templates, video scripts, and AI prompts? DM me the word “AI” and I’ll send you the Nonprofit AI Growth Playbook.

Don’t forget to grab your copy of The Million Dollar Nonprofit on Amazon for the full roadmap to donor-centered growth.

And be sure to subscribe—tomorrow’s episode is all about the 3-minute video script that tripled repeat giving. You don’t want to miss it.

Does this sound familiar? You launch a campaign, donations roll in, you send a thank-you email… and then? Crickets. The donor disappears. You’re not alone—most nonprofits lose up to 60% of donors after the first gift. But what if there were a simple, automated way to keep them engaged?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Donor Retention Engine—a 3-step, plug-and-play system that turns one-time donors into lifelong supporters. You’ll learn how to build a powerful 90-day connection sequence, personalize every email using AI (without it sounding robotic), and track donor engagement so you know exactly who’s ready to go deeper.

Whether you're a solo founder or a team of ten, this episode gives you the tools, scripts, and AI prompts to create real human connection at scale—and boost donor retention without adding hours to your week.

Want the full templates and swipe copy? DM Tom the word “AI” to get the Nonprofit AI Growth Playbook.

Subscribe now—tomorrow’s episode is part two: The Thank You Flywheel—how to automate gratitude that still feels real.

That $25 gift you just got? It might be the start of a $10,000 relationship—you just don’t know it yet. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use AI and a simple 3-step system—The Donor Discovery Engine—to identify which donors are ready to level up.

You’ll learn:

• How to analyze your donor list to uncover hidden major-gift potential
• AI prompts that instantly spotlight your most promising supporters
• A proven 3-email sequence that sparks real donor relationships

Plus, real-world examples from nonprofits that turned $50 donors into $25,000 pledges—without guesswork, cold calls, or data science degrees.

If you’re tired of chasing donations and ready to raise smarter, not harder, this episode is your game-changer.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to host a virtual gala without the tech headaches or Zoom fatigue that often derail online events. If you’ve ever hosted a virtual event that felt awkward or dragged on too long, this episode is for you. Tom walks you through a step-by-step system to create a No-Stress Virtual Gala that’s high-energy, smooth, and fun for both you and your guests.

You’ll learn how to design a 45-minute event that keeps people engaged, including a welcome energy boost, an emotional mission story, a dynamic main program, and a high-energy fundraising moment. Plus, Tom shares the three key tools you need to keep your event tech simple and seamless: Zoom or StreamYard for broadcasting, CharityAuctionsToday for live auctions, and DonorBooks for donor follow-up.

Tom also covers how to keep your audience actively engaged with interactive elements like live polls, shout-outs, and social media contests. He shares a real-world success story from a children’s hospital that raised $78,000 in under an hour by following this framework.

By the end of this episode, you’ll have a clear plan to host a virtual gala that feels like an experience, not a Zoom call. Plus, Tom offers his full virtual gala script templates and AI prompts to help you create a seamless event. Tune in for actionable tips that will make your next virtual gala a hit!

What actually happens after a donor gives to your nonprofit? If your answer is “not much,” you’re not alone—but you’re also leaving serious donor loyalty (and revenue) on the table. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through his plug-and-play system for building a 30-day, fully automated donor nurture sequence—powered by AI.

You’ll learn how to write warm welcome emails, share meaningful impact stories, and invite deeper engagement—all without adding more to your plate. Using simple prompts in ChatGPT and your favorite email platform (like DonorBooks, ConvertKit, or Mailchimp), you’ll create a donor journey that runs on autopilot… and actually works.

Tom shares real-world results, step-by-step email breakdowns, and the exact prompts you can copy today to get started. Whether you’re a team of 10 or a solo founder, this episode gives you the tools to transform one-time donors into lifelong supporters—without writing a single email from scratch.

Want the full template pack and prompts? DM “AI” and we’ll send you the Nonprofit AI Growth Playbook.