Ever delivered knockout results… only to watch a client walk? It’s a brutal truth of business: sometimes, amazing just isn't enough.

In this episode of the Stay Hungry Podcast, Joel, fresh from a literal fever dream in Borneo (where he didn't see enough orangutans but did have a business epiphany!), and Martha unpack why. Using a real-life gut punch: a client who left despite an 18x return on ad spend, they reveal why your best work can vanish if clients don't see the 'so what?' and 'what's next?'.

Whether you're in marketing, accounting, or any service game, if you're not constantly painting the bigger picture and showing the roadmap, you're risking it all. Joel and Martha dig into the common traps: assuming clients "just get it" (spoiler: they often don’t), failing to provide context for your wins, and not re-enrolling them in the exciting journey ahead.

🎯 Stop the Churn & Learn: * Why context is king (and how to provide it effectively). * How to transform stellar results into unshakeable client loyalty. * The art of 'Roadmap Marketing': Keep clients strapped in and excited for the ride. * The "Trajectory Trumps All" Principle: Why the journey often matters more than isolated wins. * The crucial mistake of going silent, especially when things are meant to be great.

Clients don’t leave because they’re losing. They leave because they can’t see what winning leads to.

New episodes every Monday.

#stayhungry🦖

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

That’s the blunt truth most business owners ignore. When a marketing campaign, advertising strategy or sales system starts producing results, the natural instinct should be to scale. But too often, entrepreneurs get bored, distracted or afraid: they pivot. They chase the next trend or fiddle with what isn’t broken. The result? Momentum stalls, revenue plateaus, and growth opportunities vanish. This episode is your reminder to stick with what works, amplify your wins and stop looking for problems to solve when the solution is right in front of you.

In this no-nonsense episode of the Stay Hungry Podcast, Joel and Martha go deep into the psychology behind this self-sabotaging behaviour. They unpack the common blocks that stop smart, capable people from scaling up: fear of success, trust issues, and warped money mindsets. You’ll also hear real-world client stories, conversion maths that make scaling a no-brainer, and how objectivity (not emotion) is your biggest business asset. Plus, what Gary Vee regrets about Google Ads and why being “too comfortable” can cost you millions in the long run.

🎯 Why your best-performing adverts get ignored

💸 The real reason you’re scared to scale

📊 Breaking down money blocks with facts (not fear)

🚀 How to turn £500 into £5,000… and then into £50,000

🧠 The mindset mistake holding smart business owners back

Whether it’s advertising spend, VA systems or lead generation: if it’s bringing ROI, do more of it. Don’t chase shiny new tactics. Know your numbers, trust the data, and back yourself.

And yes, we also debate who’d win in a fight: 100 men or one gorilla…

Tap the link in bio to listen.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features.

Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with making your audience 'problem aware' and focusing on the true issue your product solves.

🔍 Are your customers problem aware? Understanding if your audience knows they need a solution.

💡 The “What If?” Strategy: Tapping into emotional triggers and future fears, not just logic.

🔥 From flaming BMWs to window smashers: How specific events create instant problem awareness.

🎁 How poor gift giving mirrors poor marketing: Why understanding the recipient's actual needs matters (even for custom Game Boys!).

🛠️ Selling Outcomes, Not Features: Focusing on the result (like the hole in the wall, not the drill) is key.

Whether you are selling candles, consultancy, or even Lynx clickers, this episode will shift how you think about your audience’s underlying problems and what truly motivates them to buy.

🎧 Listen now: “Marketing – Why They Really Buy: Uncovering the True Pain Point”

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051