Ever delivered knockout results… only to watch a client walk? It’s a brutal truth of business: sometimes, amazing just isn't enough.

In this episode of the Stay Hungry Podcast, Joel, fresh from a literal fever dream in Borneo (where he didn't see enough orangutans but did have a business epiphany!), and Martha unpack why. Using a real-life gut punch: a client who left despite an 18x return on ad spend, they reveal why your best work can vanish if clients don't see the 'so what?' and 'what's next?'.

Whether you're in marketing, accounting, or any service game, if you're not constantly painting the bigger picture and showing the roadmap, you're risking it all. Joel and Martha dig into the common traps: assuming clients "just get it" (spoiler: they often don’t), failing to provide context for your wins, and not re-enrolling them in the exciting journey ahead.

🎯 Stop the Churn & Learn: * Why context is king (and how to provide it effectively). * How to transform stellar results into unshakeable client loyalty. * The art of 'Roadmap Marketing': Keep clients strapped in and excited for the ride. * The "Trajectory Trumps All" Principle: Why the journey often matters more than isolated wins. * The crucial mistake of going silent, especially when things are meant to be great.

Clients don’t leave because they’re losing. They leave because they can’t see what winning leads to.

New episodes every Monday.

#stayhungry🦖

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

That’s the blunt truth most business owners ignore. When a marketing campaign, advertising strategy or sales system starts producing results, the natural instinct should be to scale. But too often, entrepreneurs get bored, distracted or afraid: they pivot. They chase the next trend or fiddle with what isn’t broken. The result? Momentum stalls, revenue plateaus, and growth opportunities vanish. This episode is your reminder to stick with what works, amplify your wins and stop looking for problems to solve when the solution is right in front of you.

In this no-nonsense episode of the Stay Hungry Podcast, Joel and Martha go deep into the psychology behind this self-sabotaging behaviour. They unpack the common blocks that stop smart, capable people from scaling up: fear of success, trust issues, and warped money mindsets. You’ll also hear real-world client stories, conversion maths that make scaling a no-brainer, and how objectivity (not emotion) is your biggest business asset. Plus, what Gary Vee regrets about Google Ads and why being “too comfortable” can cost you millions in the long run.

🎯 Why your best-performing adverts get ignored

💸 The real reason you’re scared to scale

📊 Breaking down money blocks with facts (not fear)

🚀 How to turn £500 into £5,000… and then into £50,000

🧠 The mindset mistake holding smart business owners back

Whether it’s advertising spend, VA systems or lead generation: if it’s bringing ROI, do more of it. Don’t chase shiny new tactics. Know your numbers, trust the data, and back yourself.

And yes, we also debate who’d win in a fight: 100 men or one gorilla…

Tap the link in bio to listen.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features.

Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with making your audience 'problem aware' and focusing on the true issue your product solves.

🔍 Are your customers problem aware? Understanding if your audience knows they need a solution.

💡 The “What If?” Strategy: Tapping into emotional triggers and future fears, not just logic.

🔥 From flaming BMWs to window smashers: How specific events create instant problem awareness.

🎁 How poor gift giving mirrors poor marketing: Why understanding the recipient's actual needs matters (even for custom Game Boys!).

🛠️ Selling Outcomes, Not Features: Focusing on the result (like the hole in the wall, not the drill) is key.

Whether you are selling candles, consultancy, or even Lynx clickers, this episode will shift how you think about your audience’s underlying problems and what truly motivates them to buy.

🎧 Listen now: “Marketing – Why They Really Buy: Uncovering the True Pain Point”

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Success isn't found in the watch, the car, or the shoes; it's in how you present yourself.

In this raw and real episode of the Stay Hungry Podcast, Joel and Martha explore the quiet confidence that defines true leadership. They discuss why showing off is often a cover up and how to tell the difference between substance and showmanship. From upcoming jungle adventures in Borneo to making AI generated Peppa Pig artwork, it's a lesson in owning your space without needing to shout about it.

🔑 The Real Meaning of Confidence: Why lions don’t need to announce their arrival.
🧠 Growth Mindset: Being brave enough to ask questions and risk looking silly.
🗣️ Ask the Question: Why vulnerability is key to genuine learning.
🔥 Substance vs. Show: Spotting the difference between real value and just flexing.
🏆 Room Full of Giants: Why it pays to be the smallest fish in a big pond.

You don’t have to be loud to be heard. True success whispers.

Listen now!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha are back in the saddle and diving deep into a crucial, yet often misunderstood, aspect of business: the power of choice. They explore how strategically giving your clients options can make them feel empowered and in control, all while you remain the trusted guide steering towards a positive outcome.

Forget the old-school "railroading" tactics that make clients tetchy. Joel and Martha break down the fine line between sounding certain and confident versus being pushy. They share practical insights applicable to sales, delivery, and negotiation, emphasising the importance of structure to avoid getting stuck in "the chase." Hear their take on why offering two good choices is far more effective than a simple yes/no, and when you absolutely shouldn't give options (like when a client already knows exactly what they want!).

They also touch on the shift to shorter, more impactful discovery calls, the art of listening more than you speak, and how clear service packages can simplify decision-making. Plus, they reveal a major red flag to watch out for in potential clients and share the powerful question they now use to uncover what 'world-class result' truly looks like for the customer.

Key moments include:

• Why giving clients choice empowers them and keeps you in control.
• The difference between guiding clients and dictating to them.
• How to structure follow-ups to avoid the dreaded "chase."
• The strategic advantage of offering two good options.
• When not to give choices, especially when a client is certain.
• The importance of emotionally detaching from the sales result.
• Identifying red flags in potential clients who expect you to be the sole expert.
• Asking powerful questions to understand a client's desired outcome.

Packed with candid conversation and actionable advice, this episode will help you refine your client interactions and close deals with greater confidence and integrity.

Tune in to master the power of choice in your business!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha tackle the generative AI revolution head-on, exploring its seismic impact on marketing, creativity, and business strategy. As tools like Sora and ChatGPT bring powerful image and content creation capabilities to the masses, they ask: is this a game-changer or just another trend?.

Joel shares his hands-on experiences, from creating quirky AI images to leveraging AI for sophisticated marketing funnels and deep business research. The discussion covers the good, the bad, and the ugly of AI adoption – the potential for incredible creativity and efficiency versus the pitfalls of poor prompting, brand dilution, and the ethical dilemmas it presents. They debate whether AI will replace designers and the crucial role of human creativity and strategic thinking in getting real value from these tools.

Key moments include:

• The sudden surge of AI image generation and the tools driving it (Sora, ChatGPT, Midjourney).
• Why "Prompt Engineering" is a critical skill and how to craft better prompts for superior results.
• Practical AI applications in marketing beyond the hype: image upscaling, background removal, and hyper-personalized nurture sequences.
• The risks of diluting your brand voice and the ethical considerations of AI-generated content and voice synthesis.
• Action Figures & AI Fads: Separating the fun experiments from strategic business use.
• Creativity is King: Why AI tools amplify, but don't replace, human ingenuity and strategic thinking.
• Leveraging AI for deep dives: Using AI for competitor research and strategic business planning.

Packed with practical insights, cautionary tales, and a dose of humour, this episode is essential listening for anyone navigating the rapidly evolving landscape of AI in marketing and business.

Tune in to learn how to harness the power of AI effectively and avoid the common pitfalls!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha explore why so many entrepreneurs struggle to hit their goals because they never set them properly in the first place. From the dangers of vague targets to the power of decision-making with purpose, this one’s a must-listen for any business owner serious about growth.

Whether you’re scaling a team, running ads, or planning a bucket-list trip, success starts with knowing exactly where you’re heading and why.

Here’s what you’ll learn:

✅ Why “better marketing” means nothing without a clear destination

✅ How to set business goals with real deadlines (and why most people avoid them)

✅ The role of urgency and integrity in ad copy, as well as how to balance both

✅ What intention really looks like in team meetings, marketing strategy, and client results

✅ How data-led decisions beat guesswork every time

🎧 Listen now!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha tackle a fundamental truth many entrepreneurs try to ignore: growth is supposed to be hard.

Forget the easy path. They argue that expecting challenges (whether scaling a business, training for an endurance event like Hyrox, or managing a team) is the key to actually achieving your goals. They explore why leaning into the difficulty, rather than avoiding it, builds resilience and drives real progress. They discuss why the most rewarding things often come from the toughest situations.

We dive into:

• Why embracing the 'hard' is crucial for success (and why wanting it easy is a trap).
• The surprising link between physical challenges (like Hyrox training) and building business resilience.
• Delegation pitfalls: Why you often need to understand a task yourself before handing it off effectively.
• The messy reality of managing people: handling difficult conversations, navigating expectations, and the role of emotion in leadership.
• Perfectionism vs Progress: How setting realistic expectations beats chasing unattainable ideals.
• Beyond Vanity Metrics: Focusing on what truly matters (like profit over revenue).
• The Balancing Act: Juggling business, family, fitness, life and accepting you cannot ace everything at once.
• Turning setbacks into stepping stones: A practical mindset for dealing with failure and bouncing back.

Packed with relatable struggles and straight talking advice, this episode is for anyone feeling the pressure and wondering if they are doing it wrong. Learn how to reframe difficulty, build mental toughness, and stay hungry even when things inevitably get tough.

Listen now! 🚀

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051