The Functional Aging Summit June 13-14 will be online this year. It's a great opportunity to learn from industry leaders about how to train people over 50 and grow your business with the large, lucrative, and underserved segment of the population.

My guest is Dr. Dan Ritchie, a cofounder of the Functional Aging Institute. Dan previews this week's event. And we cover lots of reasons why and how fitness pros should be pursuing the "active aging" market.

It's a no-brainer. Start learning here.

@functionalagingsummit.com

@primefitcontent.com

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity project—it’s a strategic marketing asset.

You’ll learn how Rick helps fitness pros turn their everyday knowledge and client stories into published books that build authority, attract ideal clients, and fuel long-term growth. From using AI tools like ChatGPT to creating targeted funnels and lead magnets, Rick shares his complete process—and why it's never been easier to get started.

👤 Guest: Rick Streb

Bio:
Rick Streb is the founder of FitnessMarketing.com and a 30-year fitness veteran who has helped nearly 200 professionals publish books to grow their businesses. A bestselling author himself, Rick combines fitness experience with marketing savvy to help others become recognized experts in their communities.

Links:

• Website: https://www.fitnessmarketing.com
• Email: rick@fitnessmarketing.com
• Phone: (573) 302-8400

🔍 Episode Topics

Why Fitness Pros Should Write Books

• Learn how a book helps you stand out, build authority, and generate leads.

How Rick Helps Clients Overcome Writing Fears

• From brain dumps to ChatGPT workflows, Rick simplifies the process.

Using AI Tools (the Right Way)

• Why most fail with AI—and how Rick’s custom GPT changes the game.

Funnel Strategy and Lead Generation

• How to turn your book into a powerful lead magnet and client conversion tool.

Jay’s Book Journey: Selling Longevity

• Jay shares his experience working with Rick on his upcoming book.

📘 Resources Mentioned

• Fitness Marketing Services: https://www.fitnessmarketing.com
• Prime Fit Content: https://primefitcontent.com

🎤 Host: Jay Croft
Jay helps gyms and studios grow with content that engages people over 50. Learn more at Prime Fit Content.

🌐 Podcast Website: https://primefitcontent.com

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📬 Join our email list – https://primefitcontent.com
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📥 Contact us – jay@primefitcontent.com

Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast.

Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.

In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.

You’ll hear how she:

• Met her neighbors and local business owners one by one
• Formed smart partnerships and sponsored a wellness festival
• Attracted clients from a large local employer
• Combines strength training and physical therapy to focus on prevention and lifelong wellness

Shayna’s story is a masterclass in grassroots marketing and community connection. If you’re a fitness or wellness professional looking for authentic ways to grow, this episode is for you.

This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.

Learn more about Shayna: Physiovation, Shayna Gross on Facebook
Subscribe to the show and learn more at: Optimal Aging on Apple

Prime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.

Is Alzheimer’s disease just something we have to wait and worry about as we age? Amy Lang doesn’t think so.

In this episode of The Optimal Aging Podcast, Jay Croft talks with Amy Lang, a brain health coach and former gym owner whose personal experience with Alzheimer’s — both her mother and grandmother were diagnosed — set her on a mission to educate others.

Amy shares how lifestyle factors like exercise, nutrition, stress, sleep, and social connection can dramatically reduce the risk of cognitive decline. If you're a fitness or wellness professional serving clients over 50, you’ll hear why this is a conversation you need to be having — and how you can help lead the way.

This is a hopeful, empowering episode packed with real-life insight and practical takeaways.

Connect with Amy Lang:

• Website: https://www.moxie-club.com/protect
• Instagram: @habitwhisperer
• Facebook: Amy Lang Coaching

🔗 Learn more at https://primefitcontent.com
📬 Contact: jay@primefitcontent.com
📱 Follow Jay:
Instagram: https://www.instagram.com/primefitcontent
LinkedIn: https://www.linkedin.com/in/croftjay

Thanks for listening!

Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar’s PR Director, Kelsey Knoedler Perri, about how fitness and travel work hand-in-hand to promote healthy aging.
We explore survey data from Road Scholar’s “Age Adventurously” campaign and how fitness pros can use these insights to motivate clients, boost retention, and create content that resonates.

🎯 Great for: gym owners, trainers, wellness professionals

Topics include:

• How travel encourages fitness in older adults
• The social power of group adventures
• Using storytelling and Facebook communities to connect
• Why adventure doesn’t have to mean extreme

💥 Special highlight: Learn more about Age Adventurously Day on June 8th — a movement redefining what it means to age boldly.

🔗 Learn more: https://www.ageadventurously.org
🌐 Road Scholar: https://www.roadscholar.org

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for listening!

Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health.

You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.

📌 Actionable for: gym owners, studio managers, and fitpros over 40

What you’ll learn:

• What NOT to say to this demographic
• How to create relatable blog, email, and social content
• Why this market has strong BS detectors — and how to earn their trust
• Whether TikTok or email marketing makes more sense for your business

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for listening!

Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, and Lisa Grace Wright — all of whom have built powerful brands and loyal communities by speaking directly to the needs of active agers.

📣 Designed for fitness business owners and marketers

Takeaways:

• How to use member stories for high-converting content
• Community-driven marketing strategies that work
• Tips for using video, Reels, and even AI in your workflow
• Why niche marketing to adults 50+ leads to loyal clients and better revenue

🎤 About the Guests:
• Micah Morgan (MM Fitness & Temple Terrace Training, Tampa) – Known for his member-first approach, live content, and emotional storytelling.
• Jake Trione (Tri Fitness Gym, Houston) – A military veteran focused on care, connection, and creating a truly inclusive space.
• Lisa Grace Wright (Your Personal Best Training Studio, Corpus Christi) – A content and video marketing master who’s leveraging AI, Instagram, and YouTube to dominate her niche.


Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for listening!

Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.

💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn what mistakes to avoid and how to build real engagement without being pushy or spammy.

I also discuss hot trends like brain health, hybrid training, and AI in fitness content creation. If you're a fitness pro or gym owner targeting the older adult community, this episode is your ultimate marketing roadmap.

Topics Covered:
✅ 7 essential content marketing Do’s and Don’ts for fitness over 50
✅ Choosing the right social media platform for the 50+ demographic
✅ Emerging trends: brain health, hybrid training, Ozempic, and AI in content

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for watching!