Episodios

  • Why 2025 Is the Best Year to Start a Business

    Why 2025 Is the Best Year to Start a Business
    Jun 16 2025
    In this week’s Marketing Monday episode of The Pulse of Marketing, we dive into the truth behind the question: Why 2025 Is the Best Year to Start a Business, and what it means for aspiring entrepreneurs, side hustlers, and anyone sitting on a powerful idea.2025 isn’t just another year; it’s the turning point. Whether you're launching your brand, scaling a service, or turning your skills into income, this is your moment. Why 2025 Is the Best Year to Start a Business breaks down the real-world tools, strategies, and mindset shifts that make starting in today’s market not only possible but powerful.From overcoming startup myths to using AI and automation to grow on a budget, you’ll walk away with clarity, confidence, and a clear action plan.⏱️ Timestamps:0:00 – Intro 3:29 – Why 2025 Is the Best Year to Start a Business 4:25 – How to Launch Smarter, Not Richer 8:26 – How to Bypass the Gatekeepers of the Past 15:35 – How to Learn More Than a Degree Ever Could (for Less) 21:40 – How to Market Like a Pro on a Tiny Budget 26:01 – How to Catch the Wave of AI, Automation, and Access 35:20 – How to Move from Idea to Income in 2025🎯 This episode is for you if:You're tired of waiting for the “perfect time”You want to start a business on a budget.You’re ready to turn AI into your personal team.You need a strategy that fits your lifestyle, not a textbook.You’ve got a vision, but need the structure💥 Don't just dream it—launch it. Subscribe, like, comment, and share this episode with someone ready to move from stuck to scaling.🎧 Tune in every Monday for more real, relatable, and results-driven marketing insights.Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it? We got you! Join our Total Business Access Boot Camp, a 6-month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/aTZgc5Gc.Hey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I also receive a reward. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplinCourse Career: https://coursecareers.com/a/728f07a5Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketingApple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=9fe8976d495c46e4Amazon: https://music.amazon.com/podcasts/7e329e11-4142-4504-8173-77b5091c06b5/the-pulse-of-marketing Here are the ways to work with me here at The Pulse of Marketing: · If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1Connect with Coach LJ on Social Media:YouTube: https://www.youtube.com/@thepulseofmarketingInstagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/Tiktok: https://www.tiktok.com/@thepulseofmarketingX: https://x.com/TMarketing89264Instagram: https://www.instagram.com/getinspiredbylj/ #thepulseofmarketing #marketingmonday #nextopportunitywindow At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative thinking, and build impactful brands that leave a legacy of excellence. Welcome to The Pulse of Marketing—where your ...
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    40 m
  • Marketing vs Selling: Why Most People Get It Wrong

    Marketing vs Selling: Why Most People Get It Wrong
    Jun 2 2025
    📺 Welcome to Episode 22 of The Pulse of Marketing, “Marketing vs Selling: Why Most People Get It Wrong,” where Coach LJ breaks down what separates marketing from selling and why understanding this truth could radically transform your brand’s results.Suppose you've ever wondered why your audience isn’t converting or why your campaigns fall flat even when your product is excellent. In that case, this episode reveals the emotional core, strategic nuance, and timing difference between marketing and selling.This isn’t about picking sides—it’s about knowing how they complement each other.💡 What You Will Learn in Episode 22 | Marketing vs Selling: Why Most People Get It Wrong About:The one overlooked distinction between marketing and selling that most entrepreneurs missWhy marketing sets the stage and selling closes the curtainHow to align your content, messaging, and CTA strategy for real resultsWhat happens when your brand’s marketing feels like something (and why that drives sales)The secret behind emotional resonance and how to create movements, not just transactions🔁 Whether you're just starting or scaling your business, this episode will help you build systems that work together, not against each other.Timestamps: 0:00 – Intro 1:54 – Marketing vs. Selling: The Key Difference No One Talks About 3:55 – Understanding Marketing: Setting the Stage for Success 9:10 – Selling – The Art of Closing the Deal 16:28 – How Marketing and Selling Work Seamlessly 22:58 – What Happens When Marketing and Selling Work Hand-in-Hand? 28:10 – The Emotional Core of It All 34:38 – The Big Takeaways 38:32 – My Final Thought 39:09 – Your Next Steps🧠 Final Thought:Marketing isn't just about reach. Selling isn't just about closing. When they work together with clarity, purpose, and emotional intent, you don't just attract customers, you also build lasting relationships and create loyal followers.👇🏾Drop your biggest takeaway in the comments and let us know: Which part of your strategy needs more focus—marketing or selling?Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it? We got you! Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kRHey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I also receive a reward. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplinCourse Career: https://coursecareers.com/a/728f07a5Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketingApple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=9fe8976d495c46e4Amazon: https://music.amazon.com/podcasts/7e329e11-4142-4504-8173-77b5091c06b5/the-pulse-of-marketing Here are the ways to work with me here at The Pulse of Marketing: · If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1Connect with Coach LJ on Social Media:YouTube: https://www.youtube.com/@thepulseofmarketingInstagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/Tiktok: https://www.tiktok.com/@thepulseofmarketingX: https://x.com/TMarketing89264Instagram: https://www.instagram.com/getinspiredbylj/ #thepulseofmarketing #marketingmonday #nextopportunitywindow At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to ...
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    41 m
  • How to Grow a Business Without Outside Funding

    How to Grow a Business Without Outside Funding
    May 19 2025
    Welcome to Episode 21 of The Pulse of Marketing! In today’s Marketing Monday, we explore one of the most crucial mindset shifts for entrepreneurs: How to Grow a Business Without Outside Funding.Too many entrepreneurs believe money solves everything, but what if the real power move is understanding how to market? In this episode, Coach LJ unpacks why marketing, not funding, is the key to traction, transformation, and long-term sustainability for your startup or small business. Whether you’re just starting or trying to scale without loans, this episode is your roadmap.If you’re ready to stop chasing capital and start building clarity, confidence, and consistent cash flow, this one’s for you: How to Grow a Business Without Outside Funding.🎯 What You Will Learn in This Episode: ✅ The dangerous myth of “Funding First” thinking ✅ How to build a brand that attracts customers before capital ✅ Practical steps to master low-cost marketing on a tight budget ✅ Why marketing is your foundation—not just a tool ✅ How to align your business model and brand with your lifestyle ✅ Proven methods to monetize what you know—without a loan ✅ How to shift from burnout to boldness through strategy⏱ TIMESTAMPS:0:00 – Intro2:18 – Funding vs. Marketing: Why Understanding Marketing Is the Real Startup Power Move3:18 – How to Avoid the Trap of ‘Funding First’ Thinking7:46 – How to Build a Brand That Attracts Customers and Capital16:52 – How to Use Low-Cost Marketing That Works27:59 – Building a Business Model That Makes You Money Without Loans33:46 – Is Your Marketing Aligned With the Life You Want to Build?🗣 Let’s Talk:Which mindset do you think you've been operating from—Funding First or Marketing First? Drop your answer in the comments. 👇🏾 Let’s grow together.Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it? We got you! Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kRHey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I can get a reward too. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplinCourse Career: https://coursecareers.com/a/728f07a5Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketingApple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=9fe8976d495c46e4Amazon: https://music.amazon.com/podcasts/7e329e11-4142-4504-8173-77b5091c06b5/the-pulse-of-marketing Here are the ways to work with me here at The Pulse of Marketing: · If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1Connect with Coach LJ on Social Media:YouTube: https://www.youtube.com/@thepulseofmarketingInstagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/Tiktok: https://www.tiktok.com/@thepulseofmarketingX: https://x.com/TMarketing89264Instagram: https://www.instagram.com/getinspiredbylj/ #thepulseofmarketing #marketingmonday #nextopportunitywindow At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative ...
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    44 m
  • Why These 7 Marketing Tools Changed My Business Forever

    Why These 7 Marketing Tools Changed My Business Forever
    May 5 2025
    Welcome back to another powerful Marketing Monday on The Pulse of Marketing with Coach LJ! In Episode 20—Why These 7 Marketing Tools Changed My Business Forever, we explore every entrepreneur, small business owner, and content creator's essential digital tools to build visibility, scale faster, and dominate their niche in 2025 and beyond.Whether a beginner or an experienced pro, these tools are handpicked to save time, boost creativity, and simplify complex marketing tasks. From design and screen recording to live streaming, research, and presentation storytelling—this episode is your go-to resource.If you’re serious about upgrading your brand, you won’t want to miss Why These 7 Marketing Tools Changed My Business Forever.💡 What You Will Learn in This Episode:✅ How to design pro-level graphics without a designer using Canva✅ How to communicate clearly and quickly with clients and teams via Loom✅ How to improve live streams, podcasts, and virtual interviews using Ecamm, Riverside FM, Restream, and Evmux✅ How to streamline your content research process using NotebookLM✅ How to create custom music intros and soundtracks with SUNO✅ How to present stunning visuals and pitch decks using Beautiful.ai✅ Why your website is still your most important business asset in the digital world🕒 Timestamps:0:00 – Intro0:55 – How to Elevate Your Marketing with Must-Have Tools (Part 2)2:17 – Tool #1: Canva – Design at Your Fingertips5:10 – Tool #2: Loom – Simplify Communication with Screen Recordings8:07 – Tool #3: Ecamm, Riverside FM, Restream & Evmux – Level Up Live Streams16:07 – Tool #4: NotebookLM – The AI-Powered Research Assistant21:00 – Tool #5: SUNO – Level Up Your Marketing with Music23:56 – Tool #6: Beautiful.ai – Transform Slides into Stunning Stories31:42 – Tool #7: Your Website – The Foundation of Everything in Your BusinessWhich of these tools are you already using—or excited to try? Please share your favorite in the comments and let us know how it's transforming your marketing!Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it? We got you! Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kRHey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I can get a reward too. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplinCourse Career: https://coursecareers.com/a/728f07a5Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketingApple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=9fe8976d495c46e4Amazon: https://music.amazon.com/podcasts/7e329e11-4142-4504-8173-77b5091c06b5/the-pulse-of-marketing Here are the ways to work with me here at The Pulse of Marketing: · If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1Connect with Coach LJ on Social Media:YouTube: https://www.youtube.com/@thepulseofmarketingInstagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/Tiktok: https://www.tiktok.com/@thepulseofmarketingX: https://x.com/TMarketing89264Instagram: https://www.instagram.com/getinspiredbylj/ #thepulseofmarketing #marketingmonday #nextopportunitywindow At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies...
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    38 m
  • Tariff Proof: (6 Best Businesses) to Start in 2025

    Tariff Proof: (6 Best Businesses) to Start in 2025
    Apr 28 2025
    Welcome to The Pulse of Marketing on Marketing Monday! In this week’s episode, Tariff Proof: (6 Best Businesses) to Start in 2025 | Episode 19, Coach LJ reveals the top six ventures designed to withstand rising trade barriers and economic shifts. Whether you’re an aspiring entrepreneur or an established business owner, discover actionable insights to build resilience and capitalize on booming markets in 2025.What You Will Learn:Tariff Proof: 6 Best Businesses to Start in 2025 | Episode 19.How to identify investments that shield your venture from unpredictable tariff changesPractical examples and data-driven stats to support each business modelStrategies for getting started on a budget and scaling sustainablyWhy Watch?Learn the six most resilient business models for 2025Get real-world case studies—from local brands to tech-enabled ventures.Find out which markets are projected to grow fastest and whyTimestamp:0:00 – Intro1:03 – Top Business Investments in 2025: Shielding Your Venture from Tariff Impacts1:47 – The Rise of Digital Content Creation9:00 – Leveraging E‑Commerce with Domestic Suppliers14:20 – Trade and Skilled Services19:10 – Digital Marketing Agencies25:44 – Online Education and Consulting32:37 – Health and Wellness ServicesSubscribe and hit the bell to never miss an episode of The Pulse of Marketing! 👉🏾 Share your favorite business idea in the comments below.Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it? We got you! Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.Join the waitlist HERE: 👉🏾 https://www.nextopportunitywindow.com/c/6-month-mentorship-boot-camp/Hey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I can get a reward too. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplinCourse Career: https://coursecareers.com/a/728f07a5Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketingApple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=9fe8976d495c46e4Amazon: https://music.amazon.com/podcasts/7e329e11-4142-4504-8173-77b5091c06b5/the-pulse-of-marketing Here are the ways to work with me here at The Pulse of Marketing: · If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1Connect with Coach LJ on Social Media:YouTube: https://www.youtube.com/@thepulseofmarketingInstagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/Tiktok: https://www.tiktok.com/@thepulseofmarketingX: https://x.com/TMarketing89264Instagram: https://www.instagram.com/getinspiredbylj/ #thepulseofmarketing #marketingmonday #nextopportunitywindow At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative thinking, and build impactful brands that leave a legacy of excellence. Welcome to The Pulse of Marketing—where your marketing transformation begins.
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    41 m
  • Navigating 2025: Businesses to Avoid Amid Rising Tariffs

    Navigating 2025: Businesses to Avoid Amid Rising Tariffs
    Apr 21 2025
    In this episode of The Pulse of Marketing on Marketing Monday, Navigating 2025: Businesses to Avoid Amid Rising Tariffs. Coach LJ dives into the critical landscape of 2025 and uncovers the types of businesses that could face significant challenges as tariffs continue to rise. Understanding these risks can help you make informed decisions, pivot where necessary, and build a resilient business strategy that thrives in an ever-changing economic environment.What You’ll Learn:The categories of businesses most vulnerable to tariff increases and whyHow click-and-mortar models are transforming traditional retailThe importance of conducting a SWOT analysis in turbulent marketsStrategies for future-proofing your business against economic uncertaintiesThe role of mentorship and community in strengthening your business’s foundationActionable planning steps to prepare for and weather market turbulenceTime Stamps:0:00 Intro1:08 Navigating 2025: Businesses to Avoid Amid Rising Tariffs2:00 The Impact of Tariffs on High Overhead Businesses6:36 The Rise of Click-and-Mortar Models12:30 The Importance of Conducting a SWOT Analysis17:40 Future-Proof Your Business: Strategies to Thrive Through Market Shifts21:16 Building Resilience Through Community and Mentorship27:56 Strategic Planning: Preparing for Market TurbulenceThis episode is a must-listen if you want to stay ahead in a world of rising tariffs and economic uncertainty. Learn actionable strategies to navigate 2025 successfully and build a stronger, more resilient business. Don’t miss Episode 18 of The Pulse of Marketing: Navigating 2025: Businesses to Avoid Amid Rising Tariffs.Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it? We got you! Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kRHey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I can get a reward too. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplinCourse Career: https://coursecareers.com/a/728f07a5Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketingApple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=9fe8976d495c46e4Amazon: https://music.amazon.com/podcasts/7e329e11-4142-4504-8173-77b5091c06b5/the-pulse-of-marketing Here are the ways to work with me here at The Pulse of Marketing: · If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1Connect with Coach LJ on Social Media:YouTube: https://www.youtube.com/@thepulseofmarketingInstagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/Tiktok: https://www.tiktok.com/@thepulseofmarketingX: https://x.com/TMarketing89264Instagram: https://www.instagram.com/getinspiredbylj/ #thepulseofmarketing #marketingmonday #nextopportunitywindow At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative thinking, and build impactful brands that leave a legacy of excellence. Welcome to The Pulse of Marketing—where your marketing transformation begins.
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    37 m
  • Trump’s Tariff Shakeup: What It Means for Marketers

    Trump’s Tariff Shakeup: What It Means for Marketers
    Apr 7 2025
    How should entrepreneurs pivot when trade policies shift overnight? In Trump’s Tariff Shakeup: What It Means for Marketers | Episode 17, Coach LJ explains how the new 2025 tariffs—including a proposed 25% import levy—reshape marketing strategies for small businesses, especially within Black and minority-owned communities.This episode of The Pulse of Marketing delivers practical, actionable insights to help you survive and thrive in an evolving economic landscape. Whether you run a brick-and-mortar boutique or a click-and-mortar eCommerce business, Trump’s Tariff Shakeup: What It Means for Marketers gives you the tools to stay informed, protect your profit margins, and future-proof your brand.📘 What You Will Learn:✔️ How new trade tariffs are affecting consumer behavior and spending patterns ✔️ Why domestic supplier relationships are more crucial than ever ✔️ Budget-friendly digital marketing tips to expand your brand reach ✔️ How flexible pricing can protect customer loyalty ✔️ The power of staying informed and agile in unpredictable times ✔️ Why community collaboration and continuous learning are essential in 2025 ✔️ How to link your marketing strategy to sustainable growth⏱️ Time Stamps:0:00 – Intro1:06 – Trump’s Tariff Shakeup: What It Means for Marketers2:24 – Understanding the Impact of Tariffs on Consumer Behavior7:57 – How Strengthening Relationships with Domestic Suppliers12:54 – Leveraging Digital Marketing to Ensure Your Brand Connects18:40 – Flexible Pricing Strategies23:52 – Staying Informed and Agile28:08 – Collaborating with Other Minority-Owned Businesses32:22 – Linking to Continuous LearningThis is your blueprint if you're ready to level up, protect your business from shifting policies, and elevate your marketing even on a budget. Let’s get it!Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it? We got you! Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kRHey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I can get a reward too. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplinCourse Career: https://coursecareers.com/a/728f07a5Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketingApple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=9fe8976d495c46e4Amazon: https://music.amazon.com/podcasts/7e329e11-4142-4504-8173-77b5091c06b5/the-pulse-of-marketing Here are the ways to work with me here at The Pulse of Marketing: · If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1Connect with Coach LJ on Social Media:YouTube: https://www.youtube.com/@thepulseofmarketingInstagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/Tiktok: https://www.tiktok.com/@thepulseofmarketingX: https://x.com/TMarketing89264Instagram: https://www.instagram.com/getinspiredbylj/ #thepulseofmarketing #marketingmonday #nextopportunitywindow At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative ...
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    38 m
  • How to Elevate Your Marketing on a Budget

    How to Elevate Your Marketing on a Budget
    Mar 31 2025
    In this week's The Pulse of Marketing episode on Marketing Monday, we explore strategies and tools for improving marketing while keeping costs low. Discover "How to Elevate Your Marketing on a Budget | Episode 16" and learn practical, actionable tips for making the most of your marketing efforts.What You Will Learn:How to Elevate Your Marketing on a Budget with proven tools and techniquesPractical insights on leveraging AI solutions, affordable video tools, CRM platforms, and community-building strategiesHow upgrading your tech can streamline content creation and enhance efficiency.Tips to maintain momentum with the right marketing tools at your disposalTime Stamps: 0:00 Intro 1:02 How to Elevate Your Marketing on a Budget 2:09 Tool # 1: ChatGPT, Claude, and Gemini 8:28 Tool # 2: Opus Clips 14:35 Tool # 3: Descript 19:38 Tool # 4: Eleven Labs & FlexClip 33:19 Tool # 5: CRM Tools 39:45 Tool # 6: Community Platforms 49:18 Tool # 7: Upgrade Your Tech - Stay on Top of the Latest Features 57:40 How to Build Momentum With the Right Tools?Whether you’re an experienced marketer or just starting, Episode 16 of The Pulse of Marketing will equip you with actionable strategies and help you maximize results without breaking the bank.Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it? We got you! Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into Sustainable and Scalable Business to help you get unstuck and learn and implement different strategies to succeed in your business.Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/L4vYx3kRHey! Acorns makes it easy to save and invest. Join me, and you'll get a free $5 investment! As a perk of referring users, I can get a reward too. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763If you would like to buy me a coffee or sandwich, become Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplinCourse Career: https://coursecareers.com/a/728f07a5Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketingApple: https://podcasts.apple.com/us/podcast/the-pulse-of-marketing/id1785565596Spotify: https://open.spotify.com/show/17EMw4hcMCuVYdHcF887N6?si=9fe8976d495c46e4Amazon: https://music.amazon.com/podcasts/7e329e11-4142-4504-8173-77b5091c06b5/the-pulse-of-marketing Here are the ways to work with me here at The Pulse of Marketing: · If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1Connect with Coach LJ on Social Media:YouTube: https://www.youtube.com/@thepulseofmarketingInstagram: @thepulseofmarketing https://www.instagram.com/thepulseofmarketing/Tiktok: https://www.tiktok.com/@thepulseofmarketingX: https://x.com/TMarketing89264Instagram: https://www.instagram.com/getinspiredbylj/ #thepulseofmarketing #marketingmonday #nextopportunitywindow At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative thinking, and build impactful brands that leave a legacy of excellence. Welcome to The Pulse of Marketing—where your marketing transformation begins.
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    1 h y 4 m
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