Welcome to Episode 29 of Align Your Marketing 🎙️

In this solo episode, Chelsea Gardner breaks down the top 3 mistakes loan officers are making with their Meta (Facebook + Instagram) ad strategy—and what to do instead. If your ads aren’t converting, your budget feels wasted, or you’re just overwhelmed, this episode is for you.

Let’s simplify your ad strategy so you can get visible, stay consistent, and actually generate warm leads without the guesswork.

What You’ll Learn:

🌟 Why boosting posts isn’t a real strategy
🌟 How targeting cold leads too soon hurts your results
🌟 What to do instead (even with just $5/day)

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🔗 Useful Links:
👉 Download the FREE Meta Ad Guide:
https://FullyAlignedLinks.com/metaguide

👉 Follow me on Instagram:
@FullyAlignedMarketing
👉 Need help setting up your ad strategy?
Let’s connect: FullyAlignedMarketing.com

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🎙️ About the Podcast:
This podcast is for mortgage pros who want to market smarter, build a trusted personal brand, and create long-term growth through visibility, value, and connection. No fluff, just real strategies that work.

Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: Align Your Marketing
Podcast URL: https://www.alignyourmarketing.com/
Podcast Description: If you’re a business owner looking to simplify your social media and marketing strategies, this podcast is for you. Each week, we bring you actionable tips, practical strategies, and creative ideas to help you stay consistent, visible, and aligned with your business goals.
Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://chelseagardner.com/
Contact Number: 252.341.8585
Social Media Links:
Facebook: http://www.facebook.com/thechelseagardner
Instagram: https://www.instagram.com/thechelseagardner
LinkedIn: https://www.linkedin.com/in/thechelseagardner/
YouTube: https://www.youtube.com/@thechelseagardner

Hashtags:
#MetaAdsForLOs
#LoanOfficerMarketing
#FacebookAdsForLenders
#MortgageMarketingTips
#MortgageVisibility
#StopBoostingPosts
#CustomAudience
#ChelseaGardnerMarketing
#SimplifiedSocialMarketing
#MarketingMavenChelsea
#DigitalMarketingStrategies
#SocialMediaBestie
#MortgageMarketingExpert
#GrowthAndCreativity
#ChelseaInDadeCity
#MarketingMagicWithChelsea
#EmpowerWithChelsea
#ConsistencyPlusGrowth
#SocialMediaForLoanOfficers
#ChelseaGardnerPodcast
#MarketingTipsFromChelsea
#ChelseaGardnerInsights
#TransformYourBrandChelsea
#NextLevelMarketingWithChelsea
#ChelseaGardnerFamily
#BuildYourOnlinePresence
#StrategicSocialSolutions

🔥 Stop Chasing Cold Leads: Warm Up Your Audience with Custom Meta Ads (for Mortgage Pros)

Tired of chasing cold leads and getting ghosted? This episode is going to change the way you think about lead gen forever.

We’re talking about custom audience ads - one of the most powerful, underused strategies in mortgage marketing. Instead of hoping for new cold traffic, learn how to warm up the people who already know you. Think past clients, leads that didn’t convert, local agents, and even your own email list.

These people don’t need to be convinced.

They just need to be reminded.

Inside this episode, I’m walking you through:
✔️ What custom audiences are (and why they work)
✔️ How to upload your own warm list into Meta
✔️ What kind of content works best for warming up leads
✔️ Why this strategy builds trust without feeling pushy
✔️ How loan officers and agents can use this for referrals & retention

📲 Show up with strategy. Stay visible. Convert warmer.

👇 DOWNLOAD THE FREE META AD GUIDE
💥 https://FullyAlignedLinks.com/metaguide

📌 Don’t waste another month shouting into the void. Let your warmest leads see you—daily.

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🔗 Useful Links:
👉 Download the FREE Meta Ad Guide: https://FullyAlignedLinks.com/metaguide

👉 Follow me on Instagram: @FullyAlignedMarketing

👉 Work with me / book a strategy call: FullyAlignedMarketing.com

—

🎙️ About the Podcast:
This show helps loan officers stop feeling invisible and start using simple, effective marketing strategies to grow their visibility, generate referrals, and build a business that actually works for them. Fast episodes. Clear action steps. No fluff.

—

Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: Align Your Marketing
Podcast URL: https://www.alignyourmarketing.com/
Podcast Description:
If you’re a business owner looking to simplify your social media and marketing strategies, this podcast is for you. Each week, we bring you actionable tips, practical strategies, and creative ideas to help you stay consistent, visible, and aligned with your business goals. Whether you’re navigating content creation, tackling social media trends, or exploring tools like Canva and ChatGPT, you’ll find the insights you need to succeed—without the overwhelm.

Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://chelseagardner.com/
Contact Number: 252.341.8585
Address: Dade City, Florida, United States

Social Media Links:

• Facebook: http://www.facebook.com/thechelseagardner
• Instagram: https://www.instagram.com/thechelseagardner
• LinkedIn: https://www.linkedin.com/in/thechelseagardner/
• YouTube: https://www.youtube.com/@thechelseagardner

Hashtags:
#ChelseaGardnerMarketing
#SimplifiedSocialMarketing
#MarketingMavenChelsea
#DigitalMarketingStrategies
#SocialMediaBestie
#MortgageMarketingExpert
#GrowthAndCreativity
#ChelseaInDadeCity
#MarketingMagicWithChelsea
#EmpowerWithChelsea
#ConsistencyPlusGrowth
#SocialMediaForLoanOfficers
#ChelseaGardnerPodcast
#MarketingTipsFromChelsea
#ChelseaGardnerInsights
#TransformYourBrandChelsea
#NextLevelMarketingWithChelsea
#ChelseaGardnerFamily
#BuildYourOnlinePresence
#StrategicSocialSolutions
#CustomAudiences
#MortgageMarketing
#MetaAdsForLOs
#FacebookAdsForLenders
#LoanOfficerLeadGen
#WarmUpYourLeads
#MortgageVisibilityTips

Wondering how to stay top of mind as a mortgage professional without feeling pushy, salesy, or spammy? In this episode, I’m sharing one of the most overlooked and powerful strategies to keep your name in front of past clients, realtors, and leads every single day — targeted Facebook and Instagram ads.

Whether you’re tired of cold outreach or just want to show up more consistently, this strategy can change everything. And no, you don’t need a huge budget. Just $5 a day and a smart, simple setup.

In this episode, we cover:
✔️ What visibility really means for LOs today
✔️ Why most top-of-mind strategies fail
✔️ How to use Meta Ads to build familiarity and trust
✔️ The “local celebrity effect” and how to create it
✔️ What to post (even if you don’t want to be salesy)

This is for the loan officer who’s ready to be seen and remembered.

👇 DOWNLOAD THE FREE META AD GUIDE
💥 https://www.FullyAlignedLinks.com/metaguide

📌 Ready to finally stop blending in? This episode is your roadmap to simple, effective visibility that builds relationships and drives referrals.

📲 Don’t forget to subscribe + comment with your biggest takeaway!

🔗 Useful Links:
👉 Download the FREE Meta Ad Guide: https://www.FullyAlignedLinks.com/meta-guide
👉 Follow me on Instagram: https://www.instagram.com/FullyAlignedMarketing
👉 Need help setting up your ad strategy? Let’s connect: https://www.FullyAlignedMarketing.com

🎙️ About the Podcast:
This show is dedicated to helping loan officers build visibility, grow their referral networks, and market smarter — not harder. Expect bite-sized episodes packed with real strategies, relatable insights, and action steps that actually move the needle.

Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: Align Your Marketing
Podcast Description:
If you’re a business owner looking to simplify your social media and marketing strategies, this podcast is for you. Each week, we bring you actionable tips, practical strategies, and creative ideas to help you stay consistent, visible, and aligned with your business goals. Whether you’re navigating content creation, tackling social media trends, or exploring tools like Canva and ChatGPT, you’ll find the insights you need to succeed — without the overwhelm.

Podcast URL: https://www.alignyourmarketing.com
Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://www.chelseagardner.com
Address: Dade City, Florida, United States
Contact Number: 252.341.8585

Social Media Links:

• Facebook: https://www.facebook.com/thechelseagardner
• Instagram: https://www.instagram.com/thechelseagardner
• LinkedIn: https://www.linkedin.com/in/thechelseagardner
• YouTube: https://www.youtube.com/@thechelseagardner

Hashtags:
#ChelseaGardnerMarketing
#SimplifiedSocialMarketing
#MarketingMavenChelsea
#DigitalMarketingStrategies
#SocialMediaBestie
#MortgageMarketingExpert
#GrowthAndCreativity
#ChelseaInDadeCity
#MarketingMagicWithChelsea
#EmpowerWithChelsea
#ConsistencyPlusGrowth
#SocialMediaForLoanOfficers
#ChelseaGardnerPodcast
#MarketingTipsFromChelsea
#ChelseaGardnerInsights
#TransformYourBrandChelsea
#NextLevelMarketingWithChelsea
#ChelseaGardnerFamily
#BuildYourOnlinePresence
#StrategicSocialSolutions
#LoanOfficerMarketing
#MetaAdsForLOs
#MortgageMarketing
#MortgageVisibility
#FacebookAdsForLenders
#StayTopOfMind
#LocalVisibility
#MortgageGrowthTips