Welcome to Episode 29 of Align Your Marketing 🎙️

In this solo episode, Chelsea Gardner breaks down the top 3 mistakes loan officers are making with their Meta (Facebook + Instagram) ad strategy—and what to do instead. If your ads aren’t converting, your budget feels wasted, or you’re just overwhelmed, this episode is for you.

Let’s simplify your ad strategy so you can get visible, stay consistent, and actually generate warm leads without the guesswork.

What You’ll Learn:

🌟 Why boosting posts isn’t a real strategy
🌟 How targeting cold leads too soon hurts your results
🌟 What to do instead (even with just $5/day)

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🔗 Useful Links:
👉 Download the FREE Meta Ad Guide:
https://FullyAlignedLinks.com/metaguide

👉 Follow me on Instagram:
@FullyAlignedMarketing
👉 Need help setting up your ad strategy?
Let’s connect: FullyAlignedMarketing.com

—

🎙️ About the Podcast:
This podcast is for mortgage pros who want to market smarter, build a trusted personal brand, and create long-term growth through visibility, value, and connection. No fluff, just real strategies that work.

Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: Align Your Marketing
Podcast URL: https://www.alignyourmarketing.com/
Podcast Description: If you’re a business owner looking to simplify your social media and marketing strategies, this podcast is for you. Each week, we bring you actionable tips, practical strategies, and creative ideas to help you stay consistent, visible, and aligned with your business goals.
Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://chelseagardner.com/
Contact Number: 252.341.8585
Social Media Links:
Facebook: http://www.facebook.com/thechelseagardner
Instagram: https://www.instagram.com/thechelseagardner
LinkedIn: https://www.linkedin.com/in/thechelseagardner/
YouTube: https://www.youtube.com/@thechelseagardner

Hashtags:
#MetaAdsForLOs
#LoanOfficerMarketing
#FacebookAdsForLenders
#MortgageMarketingTips
#MortgageVisibility
#StopBoostingPosts
#CustomAudience
#ChelseaGardnerMarketing
#SimplifiedSocialMarketing
#MarketingMavenChelsea
#DigitalMarketingStrategies
#SocialMediaBestie
#MortgageMarketingExpert
#GrowthAndCreativity
#ChelseaInDadeCity
#MarketingMagicWithChelsea
#EmpowerWithChelsea
#ConsistencyPlusGrowth
#SocialMediaForLoanOfficers
#ChelseaGardnerPodcast
#MarketingTipsFromChelsea
#ChelseaGardnerInsights
#TransformYourBrandChelsea
#NextLevelMarketingWithChelsea
#ChelseaGardnerFamily
#BuildYourOnlinePresence
#StrategicSocialSolutions

🔥 Stop Chasing Cold Leads: Warm Up Your Audience with Custom Meta Ads (for Mortgage Pros)

Tired of chasing cold leads and getting ghosted? This episode is going to change the way you think about lead gen forever.

We’re talking about custom audience ads - one of the most powerful, underused strategies in mortgage marketing. Instead of hoping for new cold traffic, learn how to warm up the people who already know you. Think past clients, leads that didn’t convert, local agents, and even your own email list.

These people don’t need to be convinced.

They just need to be reminded.

Inside this episode, I’m walking you through:
✔️ What custom audiences are (and why they work)
✔️ How to upload your own warm list into Meta
✔️ What kind of content works best for warming up leads
✔️ Why this strategy builds trust without feeling pushy
✔️ How loan officers and agents can use this for referrals & retention

📲 Show up with strategy. Stay visible. Convert warmer.

👇 DOWNLOAD THE FREE META AD GUIDE
💥 https://FullyAlignedLinks.com/metaguide

📌 Don’t waste another month shouting into the void. Let your warmest leads see you—daily.

—
🔗 Useful Links:
👉 Download the FREE Meta Ad Guide: https://FullyAlignedLinks.com/metaguide

👉 Follow me on Instagram: @FullyAlignedMarketing

👉 Work with me / book a strategy call: FullyAlignedMarketing.com

—

🎙️ About the Podcast:
This show helps loan officers stop feeling invisible and start using simple, effective marketing strategies to grow their visibility, generate referrals, and build a business that actually works for them. Fast episodes. Clear action steps. No fluff.

—

Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: Align Your Marketing
Podcast URL: https://www.alignyourmarketing.com/
Podcast Description:
If you’re a business owner looking to simplify your social media and marketing strategies, this podcast is for you. Each week, we bring you actionable tips, practical strategies, and creative ideas to help you stay consistent, visible, and aligned with your business goals. Whether you’re navigating content creation, tackling social media trends, or exploring tools like Canva and ChatGPT, you’ll find the insights you need to succeed—without the overwhelm.

Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://chelseagardner.com/
Contact Number: 252.341.8585
Address: Dade City, Florida, United States

Social Media Links:

• Facebook: http://www.facebook.com/thechelseagardner
• Instagram: https://www.instagram.com/thechelseagardner
• LinkedIn: https://www.linkedin.com/in/thechelseagardner/
• YouTube: https://www.youtube.com/@thechelseagardner

Hashtags:
#ChelseaGardnerMarketing
#SimplifiedSocialMarketing
#MarketingMavenChelsea
#DigitalMarketingStrategies
#SocialMediaBestie
#MortgageMarketingExpert
#GrowthAndCreativity
#ChelseaInDadeCity
#MarketingMagicWithChelsea
#EmpowerWithChelsea
#ConsistencyPlusGrowth
#SocialMediaForLoanOfficers
#ChelseaGardnerPodcast
#MarketingTipsFromChelsea
#ChelseaGardnerInsights
#TransformYourBrandChelsea
#NextLevelMarketingWithChelsea
#ChelseaGardnerFamily
#BuildYourOnlinePresence
#StrategicSocialSolutions
#CustomAudiences
#MortgageMarketing
#MetaAdsForLOs
#FacebookAdsForLenders
#LoanOfficerLeadGen
#WarmUpYourLeads
#MortgageVisibilityTips

Wondering how to stay top of mind as a mortgage professional without feeling pushy, salesy, or spammy? In this episode, I’m sharing one of the most overlooked and powerful strategies to keep your name in front of past clients, realtors, and leads every single day — targeted Facebook and Instagram ads.

Whether you’re tired of cold outreach or just want to show up more consistently, this strategy can change everything. And no, you don’t need a huge budget. Just $5 a day and a smart, simple setup.

In this episode, we cover:
✔️ What visibility really means for LOs today
✔️ Why most top-of-mind strategies fail
✔️ How to use Meta Ads to build familiarity and trust
✔️ The “local celebrity effect” and how to create it
✔️ What to post (even if you don’t want to be salesy)

This is for the loan officer who’s ready to be seen and remembered.

👇 DOWNLOAD THE FREE META AD GUIDE
💥 https://www.FullyAlignedLinks.com/metaguide

📌 Ready to finally stop blending in? This episode is your roadmap to simple, effective visibility that builds relationships and drives referrals.

📲 Don’t forget to subscribe + comment with your biggest takeaway!

🔗 Useful Links:
👉 Download the FREE Meta Ad Guide: https://www.FullyAlignedLinks.com/meta-guide
👉 Follow me on Instagram: https://www.instagram.com/FullyAlignedMarketing
👉 Need help setting up your ad strategy? Let’s connect: https://www.FullyAlignedMarketing.com

🎙️ About the Podcast:
This show is dedicated to helping loan officers build visibility, grow their referral networks, and market smarter — not harder. Expect bite-sized episodes packed with real strategies, relatable insights, and action steps that actually move the needle.

Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: Align Your Marketing
Podcast Description:
If you’re a business owner looking to simplify your social media and marketing strategies, this podcast is for you. Each week, we bring you actionable tips, practical strategies, and creative ideas to help you stay consistent, visible, and aligned with your business goals. Whether you’re navigating content creation, tackling social media trends, or exploring tools like Canva and ChatGPT, you’ll find the insights you need to succeed — without the overwhelm.

Podcast URL: https://www.alignyourmarketing.com
Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://www.chelseagardner.com
Address: Dade City, Florida, United States
Contact Number: 252.341.8585

Social Media Links:

• Facebook: https://www.facebook.com/thechelseagardner
• Instagram: https://www.instagram.com/thechelseagardner
• LinkedIn: https://www.linkedin.com/in/thechelseagardner
• YouTube: https://www.youtube.com/@thechelseagardner

Hashtags:
#ChelseaGardnerMarketing
#SimplifiedSocialMarketing
#MarketingMavenChelsea
#DigitalMarketingStrategies
#SocialMediaBestie
#MortgageMarketingExpert
#GrowthAndCreativity
#ChelseaInDadeCity
#MarketingMagicWithChelsea
#EmpowerWithChelsea
#ConsistencyPlusGrowth
#SocialMediaForLoanOfficers
#ChelseaGardnerPodcast
#MarketingTipsFromChelsea
#ChelseaGardnerInsights
#TransformYourBrandChelsea
#NextLevelMarketingWithChelsea
#ChelseaGardnerFamily
#BuildYourOnlinePresence
#StrategicSocialSolutions
#LoanOfficerMarketing
#MetaAdsForLOs
#MortgageMarketing
#MortgageVisibility
#FacebookAdsForLenders
#StayTopOfMind
#LocalVisibility
#MortgageGrowthTips

What’s New & Upcoming with NAMB with Jason Frazier In this episode, Chelsea Gardner and Jason Frazier, Growth Officer at NAMB (National Association of Mortgage Brokers), dive into what’s happening behind the scenes and what’s ahead for the mortgage industry! Jason shares fresh insights on how NAMB is helping originators grow, what tools and tech are coming your way, and why collaboration is the name of the game in 2025.

From NAMB Hive to Originator Growth, you’ll hear the inside scoop straight from one of the most plugged-in voices in the industry.

What You’ll Learn:

🌟 The mission behind NAMB Hive and how it’s leveling up industry engagement
🌟 How originators can use NAMB's new tools to grow in a competitive market
🌟 Why Jason believes community and content are the future of mortgage success

Jason Frazier Links:

🌟 Website: https://namb.org/resources/hive/
🌟 Website: https://originatorgrowth.com/

Helpful Links:

🌟 Join The FAM Society: https://chelseagardner.kit.com/products/thefamsociety?promo=FIRSTMONTH

Enjoy $50 off your first month! Simplify your social media, stay consistent, and connect with other loan officers and agents!
🌟 Follow Us on Facebook: https://www.facebook.com/fullyalignedmarketing
🌟 Follow Us on Instagram: https://www.instagram.com/fullyalignedmarketing
🌟 Visit Our Website: https://fullyalignedmarketing.com
🌟 Contact Us: Chelsea@FullyAlignedMarketing.com

Subscribe for More:

If you enjoyed this episode, don’t forget to like, comment, and subscribe for more actionable tips, strategies, and insights to simplify your social media marketing and grow your business!

We Want to Hear from You! 💥

Share your favorite takeaways from today’s episode or drop your questions in the comments below. Have a topic you’d love covered next? Let us know!

Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: Align Your Marketing
Podcast Description:
If you’re a business owner looking to simplify your social media and marketing strategies, this podcast is for you. Each week, we bring you actionable tips, practical strategies, and creative ideas to help you stay consistent, visible, and aligned with your business goals. Whether you’re navigating content creation, tackling social media trends, or exploring tools like Canva and ChatGPT, you’ll find the insights you need to succeed—without the overwhelm.

Podcast URL: https://www.alignyourmarketing.com/
Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://chelseagardner.com/
Contact Number: 252.341.8585

Social Media Links:

• Facebook: http://www.facebook.com/thechelseagardner
• Instagram: https://www.instagram.com/thechelseagardner
• LinkedIn: https://www.linkedin.com/in/thechelseagardner/
• YouTube: https://www.youtube.com/@thechelseagardner

Hashtags:
#ChelseaGardnerMarketing
#AlignYourMarketing
#MarketingMavenChelsea
#MortgageMarketingExpert
#SocialMediaBestie
#ConsistencyPlusGrowth
#OriginatorGrowth
#JasonFrazier
#NAMB
#LoanOfficerSuccess
#MortgageIndustryTips
#SimplifiedSocialMarketing
#FullyAlignedMarketing
#GrowYourBusinessOnline
#ChelseaInDadeCity
#StrategicSocialSolutions

Welcome to Episode 25 of Align Your Marketing!

In this episode, Chelsea Gardner sits down with Richard Smith, Co-founder of Remote Assistant Scout, to discuss how to find and connect with qualified realtors. If you're looking to build strategic partnerships, streamline your outreach, and maximize your marketing efforts, this episode is packed with actionable insights!

Richard shares expert tips on how to identify the right realtors, leverage virtual assistants for lead generation, and create a system that keeps your pipeline full. Whether you're a loan officer, mortgage professional, or real estate agent, this episode will help you refine your strategy and grow your business!

What You’ll Learn:

🌟 How to find and qualify realtors for your business
🌟 The role virtual assistants play in lead generation
🌟 Systems and strategies to keep your realtor outreach consistent

Richard Smith Links:

🌟 Website: https://marketinganimals.lpages.co/agent-list/
🌟 Facebook: https://www.facebook.com/RemoteAssistantPH/
🌟 Instagram: https://www.instagram.com/remoteassistantscout/
🌟 Remote Assistant Scout: https://remote-assistant-scout-1.phonesites.com/

Helpful Links:

🌟 Join The FAM Society: https://chelseagardner.kit.com/products/thefamsociety?promo=FIRSTMONTH
Enjoy $50 off your first month! Simplify your social media, stay consistent, and connect with other loan officers and agents!
🌟 Follow Us on Facebook: https://www.facebook.com/fullyalignedmarketing
🌟 Follow Us on Instagram: https://www.instagram.com/fullyalignedmarketing
🌟 Visit Our Website: https://fullyalignedmarketing.com
🌟 Contact Us: Chelsea@FullyAlignedMarketing.com

Subscribe for More:

If you enjoyed this episode, don’t forget to like, comment, and subscribe for more actionable tips, strategies, and insights to simplify your social media marketing and grow your business!

We Want to Hear from You! 💥

Share your favorite realtor outreach strategies or ask questions in the comments below. Let us know what topics you’d like covered in future episodes!

#ChelseaGardnerMarketing #SimplifiedSocialMarketing #MarketingMavenChelsea #DigitalMarketingStrategies #SocialMediaBestie #MortgageMarketingExpert #GrowthAndCreativity #ChelseaInDadeCity #MarketingMagicWithChelsea #EmpowerWithChelsea #ConsistencyPlusGrowth #SocialMediaForLoanOfficers #ChelseaGardnerPodcast #MarketingTipsFromChelsea #ChelseaGardnerInsights #TransformYourBrandChelsea #NextLevelMarketingWithChelsea #ChelseaGardnerFamily #BuildYourOnlinePresence #StrategicSocialSolutions

Welcome to Episode 23 of Align Your Marketing 🎙️! In this episode, Chelsea Gardner dives into the idea that marketing is so much more than just social media posts. It’s about building connections, creating value, and leveraging different strategies to stand out in a competitive market.

Chelsea unpacks why loan officers and real estate agents need to think outside the social media box and embrace tools and techniques that create lasting relationships with clients and partners. Whether you're a seasoned pro or just getting started, this episode is packed with actionable insights to elevate your marketing game!

What You’ll Learn:

🌟 Why social media is only one piece of a bigger marketing puzzle.
🌟 The importance of personal branding and creating value.
🌟 How to implement marketing strategies that work alongside your social media efforts.

Helpful Links:

🌟 Join The FAM Society: https://chelseagardner.kit.com/products/thefamsociety?promo=FIRSTMONTH

Enjoy $50 off your first month! Simplify your social media, stay consistent, and connect with other loan officers and agents!

🌟 Follow Us on Facebook: https://www.facebook.com/fullyalignedmarketing
🌟 Follow Us on Instagram: https://www.instagram.com/fullyalignedmarketing
🌟 Visit Our Website: https://fullyalignedmarketing.com
🌟 Contact Us: Chelsea@FullyAlignedMarketing.com

Subscribe for More:

If you enjoyed this episode, don’t forget to like, comment, and subscribe for more actionable tips, strategies, and insights to simplify your social media marketing and grow your business!

We Want to Hear from You! 💥

Share your favorite marketing strategies or ask questions in the comments below. Let us know what topics you’d like covered in future episodes!

Join Chelsea Gardner, host of The Simplified Social Marketing Podcast, as she dives into Episode 22, “Preparing for the Holidays - Don't Slow Down Your Social Media Marketing Efforts!” In this holiday-themed episode, Chelsea explores the key strategies to keep your social media presence strong, even when the holiday season kicks into high gear.

She discusses why it's essential to maintain consistent posting, how to create content that resonates with the festive season, and actionable tips for keeping your audience engaged while everyone else takes a break. This episode is packed with insights to keep your social media game sharp, helping you maximize your online visibility during one of the busiest times of the year.

Connect with Chelsea Gardner at https://www.chelseagardner.com/

Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: The Simplified Social Marketing Podcast
Podcast Description: Dive into the dynamic world of social media with Simplified Social Marketing, a podcast specifically tailored for loan officers. Hosted by Chelsea Gardner, a renowned Social Media Marketer, this podcast is your weekly guide to mastering digital marketing. Each episode, Chelsea and her guests – a blend of loan officers, business leaders, and social media gurus – dissect the latest trends, share proven strategies, and offer practical tips to enhance your online presence. Whether you're just starting or aiming to refine your social media tactics, Simplified Social Marketing is your compass in the ever-evolving digital landscape. Tune in and transform your social media approach into a powerful tool for business success!
Podcast URL: https://www.simplifiedsocialmarketing.com/
Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://www.chelseagardner.com/
NMLS Numbers: [Include if applicable]
Licensing Information: [Include if applicable]
Contact Number: 252.341.8585

Social Media Links:

• Facebook: http://www.facebook.com/thechelseagardner
• Instagram: https://www.instagram.com/thechelseagardner
• LinkedIn: https://www.linkedin.com/in/thechelseagardner/
• YouTube: https://www.youtube.com/@thechelseagardner

Hashtags:
#ChelseaGardnerMarketing #SimplifiedSocialMarketing #MarketingMavenChelsea #DigitalMarketingStrategies #SocialMediaBestie #MortgageMarketingExpert #GrowthAndCreativity #ChelseaInDadeCity #MarketingMagicWithChelsea #EmpowerWithChelsea #ConsistencyPlusGrowth #SocialMediaForLoanOfficers #ChelseaGardnerPodcast #MarketingTipsFromChelsea #ChelseaGardnerInsights #TransformYourBrandChelsea #NextLevelMarketingWithChelsea #ChelseaGardnerFamily #BuildYourOnlinePresence #StrategicSocialSolutions

Disclaimer:
The information is intended to be viewed for informational purposes only. The content contained herein is not guaranteed or endorsed by the company, or any company mentioned, nor is this content meant to be an offer of credit. The information contained in this episode may not be wholly or at all applicable to every situation or jurisdiction. You are strongly encouraged to consult your professional mortgage advisor before acting upon any information in this episode. The information provided is for use as a training tool only. The information is not intended, nor should it be relied upon for any other purpose.