In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer.

She explains why vague or broad positioning no longer works in today’s saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out.

Kendra shares her profitable niche framework and gives actionable tips for market research, using real client language, and developing a unique brand voice.

You'll also learn how to structure your offer messaging around a proprietary method that sets you apart from generic courses and coaching packages.

Whether you're just starting out or refining your strategy, this episode will help you create messaging that connects and converts.

In this episode we cover:

• Three essential messaging types required for online client acquisition (00:51)
• Target Audience Messaging Strategy (02:07)
• Target Audience Messaging Pitfalls (13:20)
• Brand Messaging Components (19:42)
• Offer Messaging for Conversion(29:13)

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In this episode, Kendra discusses something that most of us can relate to - the feeling of “falling behind” in business and why it’s usually more perception than reality.

She explains how comparing your journey to someone else’s, especially those with more experience or different circumstances, can create unrealistic expectations and unnecessary pressure. Using the metaphor of business as a marathon, not a sprint, Kendra encourages listeners to stay focused on their own pace.

Whether you’re just starting out or feeling stuck in the learning curve, this episode offers perspective and reassurance that everyone’s path to success looks different - and that’s exactly how it should be.

In this episode we cover:

• Addressing the Feeling of Being Behind (00:50)
• Comparison and Unrealistic Expectations (02:17)
• There is Double Work in Early Stages (03:43)
• The Sources of Feeling Behind (05:55)
• Reframing the Timeline (08:40)
• Better Define Your Progress (09:53)

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In this episode, Kendra tackles the all-too-familiar feeling of overwhelm that can hit at any stage of business. She explains why overwhelm is a natural stress response - often triggered by too much input - and how it leads to decision fatigue, avoidance, and procrastination.

Rather than trying to eliminate overwhelm entirely, Kendra shares practical strategies to manage it, including planning ahead, setting micro goals, brain dumping, and letting go of perfection.

If you're feeling stuck or scattered, this episode will help you slow down, refocus, and take clear, manageable steps forward.

In this episode we cover:

• Understanding Overwhelm (00:01)
• Key Strategies to Manage Overwhelm (02:36)
• Brain Dumping To-Dos and Prioritizing Them (03:55)
• How to Set Micro Goals for Quick Wins (5:01)
• Giving Yourself Grace & Embracing Imperfection (11:01)

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy