In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer.

She explains why vague or broad positioning no longer works in today’s saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out.

Kendra shares her profitable niche framework and gives actionable tips for market research, using real client language, and developing a unique brand voice.

You'll also learn how to structure your offer messaging around a proprietary method that sets you apart from generic courses and coaching packages.

Whether you're just starting out or refining your strategy, this episode will help you create messaging that connects and converts.

In this episode we cover:

• Three essential messaging types required for online client acquisition (00:51)
• Target Audience Messaging Strategy (02:07)
• Target Audience Messaging Pitfalls (13:20)
• Brand Messaging Components (19:42)
• Offer Messaging for Conversion(29:13)

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In this episode, Kendra discusses something that most of us can relate to - the feeling of “falling behind” in business and why it’s usually more perception than reality.

She explains how comparing your journey to someone else’s, especially those with more experience or different circumstances, can create unrealistic expectations and unnecessary pressure. Using the metaphor of business as a marathon, not a sprint, Kendra encourages listeners to stay focused on their own pace.

Whether you’re just starting out or feeling stuck in the learning curve, this episode offers perspective and reassurance that everyone’s path to success looks different - and that’s exactly how it should be.

In this episode we cover:

• Addressing the Feeling of Being Behind (00:50)
• Comparison and Unrealistic Expectations (02:17)
• There is Double Work in Early Stages (03:43)
• The Sources of Feeling Behind (05:55)
• Reframing the Timeline (08:40)
• Better Define Your Progress (09:53)

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In this episode, Kendra tackles the all-too-familiar feeling of overwhelm that can hit at any stage of business. She explains why overwhelm is a natural stress response - often triggered by too much input - and how it leads to decision fatigue, avoidance, and procrastination.

Rather than trying to eliminate overwhelm entirely, Kendra shares practical strategies to manage it, including planning ahead, setting micro goals, brain dumping, and letting go of perfection.

If you're feeling stuck or scattered, this episode will help you slow down, refocus, and take clear, manageable steps forward.

In this episode we cover:

• Understanding Overwhelm (00:01)
• Key Strategies to Manage Overwhelm (02:36)
• Brain Dumping To-Dos and Prioritizing Them (03:55)
• How to Set Micro Goals for Quick Wins (5:01)
• Giving Yourself Grace & Embracing Imperfection (11:01)

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In this episode, Kendra sets the record straight on what it really takes to build a successful online coaching business.

She challenges the six-figure-in-six-months narrative and shares why hitting consistent $10k months typically takes longer—especially without an existing audience or business assets.

You'll learn what the first few years actually look like, from building authority and refining your niche to balancing side jobs and staying consistent through slow growth. If you’ve ever felt behind or discouraged, this episode offers a refreshing dose of honesty, plus practical insight into why long-term commitment is the true key to lasting success.

In this episode we cover:

• Realistic Timelines for Online Program Success (00:02)
• Foundations: Credibility, Authority, Audience (03:00)
• The Reality of Growth Timelines(05:25)
• What to expect in 1 year, 2-3 and 3+ years in business (6:31)
• Factors Influencing Speed of Success (16:03)
• Long-Term Commitment and Trust Building (17:58)

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In this episode, Kendra breaks down the pros and cons of one-on-one, group, hybrid, and DIY coaching models. She shares how the same core methodology can be delivered in different formats depending on your stage of business, audience size, and support capacity.

You’ll learn why newer coaches often benefit most from starting with high-touch offers like one-on-one or hybrid containers, and why DIY programs—while scalable—rarely lead to lasting transformation.

Whether you're launching your first offer or looking to restructure your existing program, this episode will help you choose the right path to deliver results and grow with confidence.

In this episode we cover:

• Introduction to Online Programs (00:51)
• The 4 Types of Online Programs (04:41)
• One-on-One Programs - The gold standard (05:26)
• A Closer Look at Group Programs (9:51)
• Are Hybrid Programs the best of both worlds? (14:29)
• Health Coaching DIY Programs (15:46)
• Kendra's Insights on how to choose which is right for you (17:07)

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In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads.

With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what’s working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement.

If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way.

In this episode we cover:

• Building Trust in a Changing Market (01:02)
• Open House & Group Sales Calls(04:19)
• Content & Social Media Trends (07:24)
• Live vs Evergreen Launches (09:27)
• DM Engagement & Sales (11:45)
• Paid Sales Calls & Trust Gap (16:11)
• Retargeting & Marketing Strategy (19:21)

About Colleen Kurtz

Colleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She’s on a mission to empower women to believe in their resilience, trust their bodies’ innate wisdom, and finally prioritize their own needs without guilt.

Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support.

She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she’s not geeking out over root-cause healing, you’ll find her outside—either at the beach, the pool, or on a walk with her family. She’s a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?).

IG: @colleen_mindfullynourished

Website: www.mindfully-nourished.com

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In this episode, Kendra Perry gets candid about a big business decision she made during her pregnancy—shutting down her Health Coach Accelerator program—and why she now sees it as a mistake. After a successful launch, she realized that pressing pause wasn’t the right move and decided to reverse course. Kendra opens up about the importance of being transparent with your audience, even when plans change.

She also shares how eliminating one-on-one coaching negatively impacted her revenue and client experience, underscoring the lesson that business decisions should serve your audience—not just your personal preferences. Now, she’s bringing back personalized coaching options and unveiling her next steps, including an updated HCA launch in 2025.

This episode is a refreshingly honest look at pivoting, learning from missteps, and staying aligned with the people you're here to help.

In this episode we cover:

• Kendra's Decision to Shut Down HCA (00:01)
• Reversing Major Business Decisions (03:51)
• Impact of Business Decisions (12:10)
• Bringing Back One-on-One Programs (18:59)

Resources mentioned:

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

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In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity.

That’s when Kendra stepped in.

Kendra unpacks what changed in the online business world (hello, post-2020 saturation), why what used to work doesn’t anymore, and how narrowing down your niche can completely transform your business—yes, even if you're already successful. She explains why general wellness coaches are struggling now more than ever and breaks down the harsh truth: in today’s online landscape, specificity isn’t optional, it’s essential.

You’ll also hear:

• Why being too broad in your messaging makes marketing harder, not easier
• The mistake of “going more general” when things slow down
• How COVID reshaped the digital business space—and why niching matters more than ever
• A real-world example of how hyper-niching (like Kendra’s HTMA Expert course) can outperform broader offerings with almost zero marketing
• Specific niche ideas that can help you stand out and build a business with less hustle and more ease

If you’ve been resisting choosing a niche because you don’t want to “exclude” anyone—or because you’ve seen other successful generalists—this episode is your loving nudge to stop spinning your wheels and start building smarter.

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