In this episode of the Think Like a Brand Podcast, Remi is diving deep into brand activations - those magical, sensory experiences that transform how customers connect with your business. Remi is breaking down why branding isn't just about nice logos and canva designs, but about creating powerful emotional moments that collapse the know-like-trust factor and can shorten sales cycles by 30-50%. From Netflix's strategic audio cues to Dior's AR filters, I'm showing entrepreneurs how to create unforgettable brand experiences that make people feel something profound before they even buy.

Key Takeaways:

Sensory branding is your secret weapon

Brand activations are about making people feel something visceral and unforgettable. Stop thinking visual, start thinking emotional experience.

Creativity > conventional marketing

Your brand activation doesn't need to be complicated - it needs to be authentic and unexpected. Create something that makes people remember you.

Emotions drive connection, not just content

People buy feelings, not just products. Design every touchpoint to trigger a specific emotional response that connects deeply with your ideal client.

Multi-sensory experiences create lasting memories

Don't just rely on one sense - use sight, sound, touch, and even smell to create a full-body brand experience. The more senses you engage, the more memorable your brand becomes.

Social proof is built through shareable moments

Every brand activation should create social media content, evergreen material, and referral momentum. Design experiences that people can't help but talk about and share.

Ready to take your brand activations to the next level - and connect IRL with bold, magnetic leaders?

Disrupt London 2025 is just around the corner - a one-day immersive event designed for women ready to build disruptive brands that turn heads, shift norms, and lead from their truth.

Click here to save your space now.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like a Brand Podcast, Remi is talking to Emily Armitage, a Human Design business coach for women who shake the status quo in online businesses and service industries. They unpack the transformative world of human design - a powerful tool that helps entrepreneurs understand their unique energetic blueprint and build businesses that feel authentic. Remi and Emily explore different energy types and how understanding your design can prevent burnout and skyrocket your success.

Key Takeaways:

Your human design is your secret weapon

Stop trying to fit into someone else’s business mold and start designing your empire around your unique energy. Your human design is a revolutionary roadmap to building a business that feels like pure, electric magic.

Burnout is NOT your destiny

Different energy types experience work differently. By working with your natural rhythm instead of against it, you'll create a sustainable business that lights you up instead of drains you.

Your body knows before your brain does

Your gut instinct and bodily responses are your most powerful decision-making tools. Learning to trust your internal compass will lead you to opportunities that logic could never dream up.

Communication is an energy game

Your throat center determines how you speak your power into the world, and understanding it can transform how you show up online and offline. Stop using scripts and start trusting your natural communication style.

Alignment = Abundance

When you build a business that truly reflects your human design, success becomes almost effortless. Your most profitable path is the one that feels most authentically you.

You can connect with Emily on Instagram (@emilyarmitage_) or LinkedIn (Emily Jane Armitage)

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like a Brand Podcast, Remi deep dives into the concept of the ‘Money Muse’ - the unique identity and creative energy behind every offer you create. Remi is challenging entrepreneurs to move beyond generic, templated launches and instead tap into the powerful, disruptive essence of each individual offer. Remi talks about making sure your offer speaks directly to your dream clients with authenticity, creativity, and powerful messaging.

Key Takeaways:

Your offer has its own muse

Stop recycling the old graphics and messaging - instead, let each offers unique identity shine through with bold, intentional branding that makes your audience feel something powerful.

Creative direction is your secret weapon

Your creative direction isn’t just about looking pretty. You need to create an immersive brand that magnetises your ideal clients and makes them say “I need this NOW!”

Disrupt, don't blend

Your Money Muse doesn’t play it safe or mimic trends, she is here to completely revolutionise how your offers are viewed. When you let her lead, you create launches that are so distinctive and compelling that selling becomes effortless.

Emotional connection sells, not features

People don’t just buy into features, they buy into who they become and how they’ll feel in the process. Your branded offer should tell a story so captivating that potential clients are desperate to be a part of your world.

Your offer is a brand, not just a service

Treat each offer like it’s its own mini-brand with a distinct personality, voice, and visual identity. This is how you transform your offers from “just another program” into must-have experiences your audience will obsess over.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.