In this episode of the Think Like a Brand Podcast, Remi is diving deep into brand activations - those magical, sensory experiences that transform how customers connect with your business. Remi is breaking down why branding isn't just about nice logos and canva designs, but about creating powerful emotional moments that collapse the know-like-trust factor and can shorten sales cycles by 30-50%. From Netflix's strategic audio cues to Dior's AR filters, I'm showing entrepreneurs how to create unforgettable brand experiences that make people feel something profound before they even buy.

Key Takeaways:

Sensory branding is your secret weapon

Brand activations are about making people feel something visceral and unforgettable. Stop thinking visual, start thinking emotional experience.

Creativity > conventional marketing

Your brand activation doesn't need to be complicated - it needs to be authentic and unexpected. Create something that makes people remember you.

Emotions drive connection, not just content

People buy feelings, not just products. Design every touchpoint to trigger a specific emotional response that connects deeply with your ideal client.

Multi-sensory experiences create lasting memories

Don't just rely on one sense - use sight, sound, touch, and even smell to create a full-body brand experience. The more senses you engage, the more memorable your brand becomes.

Social proof is built through shareable moments

Every brand activation should create social media content, evergreen material, and referral momentum. Design experiences that people can't help but talk about and share.

Ready to take your brand activations to the next level - and connect IRL with bold, magnetic leaders?

Disrupt London 2025 is just around the corner - a one-day immersive event designed for women ready to build disruptive brands that turn heads, shift norms, and lead from their truth.

Click here to save your space now.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like a Brand Podcast, Remi is talking to Emily Armitage, a Human Design business coach for women who shake the status quo in online businesses and service industries. They unpack the transformative world of human design - a powerful tool that helps entrepreneurs understand their unique energetic blueprint and build businesses that feel authentic. Remi and Emily explore different energy types and how understanding your design can prevent burnout and skyrocket your success.

Key Takeaways:

Your human design is your secret weapon

Stop trying to fit into someone else’s business mold and start designing your empire around your unique energy. Your human design is a revolutionary roadmap to building a business that feels like pure, electric magic.

Burnout is NOT your destiny

Different energy types experience work differently. By working with your natural rhythm instead of against it, you'll create a sustainable business that lights you up instead of drains you.

Your body knows before your brain does

Your gut instinct and bodily responses are your most powerful decision-making tools. Learning to trust your internal compass will lead you to opportunities that logic could never dream up.

Communication is an energy game

Your throat center determines how you speak your power into the world, and understanding it can transform how you show up online and offline. Stop using scripts and start trusting your natural communication style.

Alignment = Abundance

When you build a business that truly reflects your human design, success becomes almost effortless. Your most profitable path is the one that feels most authentically you.

You can connect with Emily on Instagram (@emilyarmitage_) or LinkedIn (Emily Jane Armitage)

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like a Brand Podcast, Remi deep dives into the concept of the ‘Money Muse’ - the unique identity and creative energy behind every offer you create. Remi is challenging entrepreneurs to move beyond generic, templated launches and instead tap into the powerful, disruptive essence of each individual offer. Remi talks about making sure your offer speaks directly to your dream clients with authenticity, creativity, and powerful messaging.

Key Takeaways:

Your offer has its own muse

Stop recycling the old graphics and messaging - instead, let each offers unique identity shine through with bold, intentional branding that makes your audience feel something powerful.

Creative direction is your secret weapon

Your creative direction isn’t just about looking pretty. You need to create an immersive brand that magnetises your ideal clients and makes them say “I need this NOW!”

Disrupt, don't blend

Your Money Muse doesn’t play it safe or mimic trends, she is here to completely revolutionise how your offers are viewed. When you let her lead, you create launches that are so distinctive and compelling that selling becomes effortless.

Emotional connection sells, not features

People don’t just buy into features, they buy into who they become and how they’ll feel in the process. Your branded offer should tell a story so captivating that potential clients are desperate to be a part of your world.

Your offer is a brand, not just a service

Treat each offer like it’s its own mini-brand with a distinct personality, voice, and visual identity. This is how you transform your offers from “just another program” into must-have experiences your audience will obsess over.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like a Brand Podcast, Remi breaks down why most brands flatline at ‘good’ and never reach ‘great’. Remi is breaking down the science of brand magnetism, explaining how your brand needs to emotionally connect with your audience’s subconscious desires, rewire their expectations, and create an irresistible magnetic pull. This is what makes potential clients obsessed with you before you even pitch your offer.

Key Takeaways:

Your brand is emotional rocket fuel

95% of decisions are emotional, not logical. Your brand has to create an emotional experience that makes your ideal clients feel seen, understood, and ready to invest in you.

Disruptive means different, not loud

Your unique edge is your secret weapon. You need to extract those hidden parts of yourself that make you extraordinary and position them in a way that makes your audience go ‘OMG, I need this!'

Magnetism is multilayered magic

Your brand’s magnetism comes from how your story, voice, visuals, and energy work together seamlessly. When these elements are aligned and authentically represent your true self, you create an irresistible brand that premium clients can’t help but be drawn to.

Confidence comes from clarity

When you truly understand your unique positioning and have visuals that match your energy, showing up with confidence becomes natural. Your brand becomes a powerful tool that does the selling before you even open your mouth.

Premium client have a high BS radar

High-level clients want to feel your leadership, originality, and authenticity across every single touchpoint. Your brand needs to consistently communicate your expertise and make them feel certain about investing in you.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like a Brand Podcast, Remi dives deep into why your next-level success isn't about another strategy or viral post, but about going inward first. Remi shares her personal journey of realizing that true brand magnetism comes from reconnecting with your authentic self, understanding your creative genius, and building a brand that evolves with you, and not from constantly chasing external validation.

Key Takeaways:

Your Brand is a Living, Breathing Thing:

Your brand is a dynamic reflection of who you are right now. If you're not feeling connected to your brand, it’s probably because you've outgrown your current identity and need to realign.

Success Starts with Inner Work:

Quantum leaps happen when you stop relying on numbers and results to boost your confidence, and instead get radically honest with yourself about who you are and what you truly want. Pouring into yourself is the foundation of building a disruptive, magnetic brand.

Embrace Your Seasonal Shifts:

Growth isn’t linear - it’s cyclical like seasons, with periods of uncertainty and transformation. Lean into the phases, listen to your body, and trust that you're upgrading your identity.

Your Creative Genius Holds the Answers:

Your next income leap and big breakthrough is already within you. When you unlock your creative genius, selling becomes effortless and your work becomes an extension of your soul.

Authenticity is Your Superpower:

Clients can sense when a brand is rooted in genuine power and magnetism. By connecting to your true self and building a brand that screams YOUR story, you'll not just attract clients, but create a movement that feels totally irresistible.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like a Brand Podcast, Remi breaks down why your offers aren’t selling - and it’s NOT because they’re not good enough. It’s because you’re selling features instead of the transformation.

Remi is deep-diving into how to shift your messaging from a boring list of what your offer includes to a magnetic narrative about who your clients get to become once they go through the offer. Remi talks about the importance of positioning yourself as the ONLY choice for your ideal client and making selling an absolute breeze.

Key Takeaways:

Transformation Sells, Features Bore:

Your clients don't want another generic course or strategy - they want to become the most powerful version of themselves. Stop listing what's in your offer and start painting the picture of their transformation.

Emotions Drive Purchases:

People buy based on feelings, not logic - so make them FEEL something when you talk about your offer. Your messaging should make them imagine their life completely transformed.

Storytelling is Your Secret Weapon:

Your journey and your clients' stories are the most powerful sales tools you have. Use storytelling that's so specific and raw that it makes people feel seen, understood, and ready to invest.

Sell the Shift, Not the Logistics:

Nobody gets excited about another Zoom call or PDF - they get excited about becoming a walking, talking sales magnet who attracts clients effortlessly. Your offer is about the ENTIRE life shift.

Speak to Their Future Self:

Talk to the version of your client who's already achieved their dream - confident, powerful, and unstoppable. Your content should make them feel like they're already stepping into that identity.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like a Brand Podcast, we are diving into the journey of a woman who has redefined success on her own terms and is on a mission to wake women up to their infinite potential... Bridget James Ling.

She is the visionary founder of Freedom Queen, a global trademarked brand empowering women to build legendary businesses, create high-end movements, and step fully into their power. She leads an industry-altering conference, has regular multiple six-figure cash months, and continues to help other women do the same.

When she started her company, she knew she had a calling from God to transform women through the wisdom she had gained, and today, she is one of the most recognised leaders in the online space.

Her work is about breaking the mold, moving with fearless confidence, and showing women how to scale to millions while staying fully aligned in their purpose.

She is my mentor, the queen of Scaling & Success, and an absolute powerhouse.

Key Takeaways from This Episode:

• Scaling to Millions: How Bridget built a multi-million-dollar business and the mindset shifts that made it possible.

• Building a High-End Movement: How she empowers women to create brands that spark global change and attract premium clients effortlessly.

• The Freedom Queen Movement: The story behind her trademarked company, and how she’s redefining what’s possible for women in business.

• Sacred Strategy & Divine Calling: How she blends strategy, faith, and purpose-driven action to create massive impact.

• The Power of Mentorship & Proximity: Why surrounding yourself with the right leaders will collapse time, accelerate success, and shift your trajectory forever.

• Her Industry-Leading Conference: How her event is changing lives, including mine. The last time I attended, it was a total game-changer for me, and I know it will be for you too.

If you’re ready to step into your next level of success, you NEED to be in this room. Get your ticket for Freedom Queen Live here → (Or message me on IG & I'll share with you my crazy disruptive bonuses)

This event will shift how you see yourself, your business, and what’s possible for your future. Do not miss it.

Connect with Bridget on Instagram here

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like A Brand podcast, Remi talks about unlocking your true potential as a business owner and how to avoid burnout. Remi shares her journey of realising success isn’t about doing more, but being more - expanding your capacity to hold more clients, more visibility, and more responsibility. Remi explores the concept of Shadow Work, to uncover the parts of yourself that are still playing small, out of fear. Finally she discusses the importance of deciding to be seen as the bold, disruptive leader that you’re meant to be.

Key Takeaways

Shift from Doing More to Being More

Your next level isn’t about cramming in more content, offers, and strategies. It’s about strengthening your ability to hold more - more clients, more visibility, more money. Embody the version of you who knows her worth and can handle anything coming her way.

Recognise and Overcome Self-Sabotage

The little voice in your head trying to keep you safe? That’s your ego at work. It will do anything to stop you from stepping into your power. Become aware of your patterns of procrastination and perfectionism, and choose to take action anyway.

Embrace Imperfection and Just Start

Stop waiting for the “perfect moment” to launch, post, or put yourself out there. 80% is better than nothing and you can refine as you go.

Stop Seeking Permission to be Seen

You don’t need anyone's approval to be seen. Embody the authority and confidence of the woman you know you’re meant to be, without waiting for external validation.

Consistency is Key, Perfection is Not

Show up consistently and stop trying to create the perfect content every time. Your audience wants to connect with the real you, not the curated, filtered version. Progress over perfection, always.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge

Until next time, keep thinking like a brand and building with intention.