What if the real reason no one’s buying isn’t your offer — is because of your name? In this episode, Perry and Emma tear into the overlooked strategy of naming: from brand names, product names and why your company name might be the least important. Most entrepreneurs get it dead wrong and Perry reveals his approach to naming million-dollar products, while Emma digs deeper on how renaming your product can reposition your brand overnight. Or maybe you don’t have to, maybe you can just shorten it, find out why in this episode. If your business, product, or funnel name isn’t creating curiosity, clarity, and confidence, you’re not just being ignored — you’re being forgotten.

Drop a listen in before you name another thing and watch out for the free tool that we always drop at the end!

(00:00) Meet the Hosts: Perry Belcher and the Wizard of Ops

(01:16) The Importance of Naming in Business

(02:27) Strategies for Effective Product Naming

(03:47) Case Studies and Examples of Successful Naming

(08:05) The Role of Colors and Fonts in Branding

(21:33) Rebranding and Its Impact

(23:45) The Restaurant Rebranding Dilemma

(23:57) Creating NewCo: Perry’s Naming Strategy

(24:51) The Power of a Name Change

(25:09) Naming Mechanisms: The Sterile Coil Process

(25:52) Rapid Growth and Challenges

(27:52) Success Stories Renaming Businesses

(28:40) The Importance of Customer Contact

(31:25) The Value of a Strong Brand Name

(32:08) Focus Groups vs. Buyer Tests

(35:58) Red Bull and Vodka, Perry’s Favorite Drink

(38:03) Final Thoughts and Resources

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources -

Ready to witness an AI showdown? In this episode of 'The Train Wreck Show,' Perry Belcher and Emma Rainville dive into the chaotic world of AI tools, breaking down which ones reign supreme and which might not make the cut. From ChatGPT's various models to contenders like Claude and Gemini, Perry shares rapid-fire insights while Emma keeps him on his toes with the banter. Discover which AI tools are best for writing, web development, image creation, and why some might be better left unused. Packed with real-world tips and fast-changing trends you won’t want to miss.

The AI race is ramping up FAST, so be sure to stick around and find out what free tools and GPTs they will drop inside the Tool Cage and explore their top AI picks. Don’t get left behind!

(00:54) Overview of Chat GPT Models

(02:12) Deep Dive into Chat GPT 4.0

(06:00) Exploring Chat GPT 4.5

(07:45) Capabilities of Chat GPT 0.1

(10:11) Chat GPT 0.3 Mini Insights

(13:51) Comparing Other AI Tools: Claude and Gemini

(20:26) Market Analysis with AI Tools

(21:08) Google's New AI Model: Gemini 2.5

(21:37) Meta's Downloadable AI Models

(23:44) Perplexity: The Search Engine AI Hybrid

(24:14) AI Tools and Their Costs

(24:57) Grok: The Unrestricted AI

(27:05) MidJourney: The Image Creation Leader

(31:08) Ideogram and Canva for Text and Graphics

(32:37) Specialty AI Tools and Their Uses

(36:00) The Future of AI: NCPs and Large Models

(39:49) Conclusion and GPTs for MidJourney

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website -

Ever wondered why your funnel's failing? In this episode of the Train Wreck Show, Perry Belcher and Emma Rainville dive into why your funnel isn’t broken—it's just not hitting the right emotional chords with your buyers. They discuss the importance of understanding your audience, the pitfalls of assuming targeted marketing equals good marketing, and why one emotional punch can change everything. Learn the nuances of split testing, the importance of sales letters, and how to truly connect with your audience. Dig in for a blend of humor and hardcore marketing wisdom. Plus, watch out for the giveaway at the end of the episode some free marketing and AI tools to amp up your game!

(00:43) Understanding Funnel Issues

(01:35) The Importance of Knowing Your Buyer

(01:58) Reframing and Fixing Businesses

(03:35) Common Funnel Mistakes and Misconceptions

(05:48) The Role of Split Testing

(10:41) The Power of Sales Letters

(16:10) Effective Copywriting Techniques

(22:32) The Power of Emotions in Marketing

(22:58) IBM's Unpublished Headline Strategy

(23:54) A Soulless Funnel Case Study

(25:36) Transforming a Broken Funnel

(31:11) The Importance of Emotional Storytelling

(33:35) Optimizing Funnels for Success

(40:47) The Role of Split Testing

(46:00) Conclusion and Resources

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website -