What if the real reason no one’s buying isn’t your offer — is because of your name? In this episode, Perry and Emma tear into the overlooked strategy of naming: from brand names, product names and why your company name might be the least important. Most entrepreneurs get it dead wrong and Perry reveals his approach to naming million-dollar products, while Emma digs deeper on how renaming your product can reposition your brand overnight. Or maybe you don’t have to, maybe you can just shorten it, find out why in this episode. If your business, product, or funnel name isn’t creating curiosity, clarity, and confidence, you’re not just being ignored — you’re being forgotten.

Drop a listen in before you name another thing and watch out for the free tool that we always drop at the end!

(00:00) Meet the Hosts: Perry Belcher and the Wizard of Ops

(01:16) The Importance of Naming in Business

(02:27) Strategies for Effective Product Naming

(03:47) Case Studies and Examples of Successful Naming

(08:05) The Role of Colors and Fonts in Branding

(21:33) Rebranding and Its Impact

(23:45) The Restaurant Rebranding Dilemma

(23:57) Creating NewCo: Perry’s Naming Strategy

(24:51) The Power of a Name Change

(25:09) Naming Mechanisms: The Sterile Coil Process

(25:52) Rapid Growth and Challenges

(27:52) Success Stories Renaming Businesses

(28:40) The Importance of Customer Contact

(31:25) The Value of a Strong Brand Name

(32:08) Focus Groups vs. Buyer Tests

(35:58) Red Bull and Vodka, Perry’s Favorite Drink

(38:03) Final Thoughts and Resources

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources -

Ready to witness an AI showdown? In this episode of 'The Train Wreck Show,' Perry Belcher and Emma Rainville dive into the chaotic world of AI tools, breaking down which ones reign supreme and which might not make the cut. From ChatGPT's various models to contenders like Claude and Gemini, Perry shares rapid-fire insights while Emma keeps him on his toes with the banter. Discover which AI tools are best for writing, web development, image creation, and why some might be better left unused. Packed with real-world tips and fast-changing trends you won’t want to miss.

The AI race is ramping up FAST, so be sure to stick around and find out what free tools and GPTs they will drop inside the Tool Cage and explore their top AI picks. Don’t get left behind!

(00:54) Overview of Chat GPT Models

(02:12) Deep Dive into Chat GPT 4.0

(06:00) Exploring Chat GPT 4.5

(07:45) Capabilities of Chat GPT 0.1

(10:11) Chat GPT 0.3 Mini Insights

(13:51) Comparing Other AI Tools: Claude and Gemini

(20:26) Market Analysis with AI Tools

(21:08) Google's New AI Model: Gemini 2.5

(21:37) Meta's Downloadable AI Models

(23:44) Perplexity: The Search Engine AI Hybrid

(24:14) AI Tools and Their Costs

(24:57) Grok: The Unrestricted AI

(27:05) MidJourney: The Image Creation Leader

(31:08) Ideogram and Canva for Text and Graphics

(32:37) Specialty AI Tools and Their Uses

(36:00) The Future of AI: NCPs and Large Models

(39:49) Conclusion and GPTs for MidJourney

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website -

Ever wondered why your funnel's failing? In this episode of the Train Wreck Show, Perry Belcher and Emma Rainville dive into why your funnel isn’t broken—it's just not hitting the right emotional chords with your buyers. They discuss the importance of understanding your audience, the pitfalls of assuming targeted marketing equals good marketing, and why one emotional punch can change everything. Learn the nuances of split testing, the importance of sales letters, and how to truly connect with your audience. Dig in for a blend of humor and hardcore marketing wisdom. Plus, watch out for the giveaway at the end of the episode some free marketing and AI tools to amp up your game!

(00:43) Understanding Funnel Issues

(01:35) The Importance of Knowing Your Buyer

(01:58) Reframing and Fixing Businesses

(03:35) Common Funnel Mistakes and Misconceptions

(05:48) The Role of Split Testing

(10:41) The Power of Sales Letters

(16:10) Effective Copywriting Techniques

(22:32) The Power of Emotions in Marketing

(22:58) IBM's Unpublished Headline Strategy

(23:54) A Soulless Funnel Case Study

(25:36) Transforming a Broken Funnel

(31:11) The Importance of Emotional Storytelling

(33:35) Optimizing Funnels for Success

(40:47) The Role of Split Testing

(46:00) Conclusion and Resources

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website -

Did you know that Perry is known as the ‘Godfather of Tripwire funnels’? More importantly, what in the world are tripwire funnels?!

Join Perry Belcher and Emma Rainville in this episode where they unpack the legendary 'trip wire funnel' method that skyrocketed companies to success AND got Perry banned! …to this day! (well at least according to him)

Emma and Perry takes you back to Wild, Wild West days of marketing, as Perry relives the madness of selling 1.5 million credit card knives and why that same method still works. Enjoy priceless lessons on funnel building that come with irreverent laughs, as always.

Interested in building your own tripwire funnel? Well, we’ve got you an even better one: A GPT that will build out a tripwire funnel just for you! Go find that in our Tool Cage where you can find more exclusive marketing tools and resources FOR FREE!

(00:00) Introduction and Banter

(00:44) The $7 Funnel That Made Millions

(01:09) The Birth of the Trip Wire Funnel

(04:16) The Credit Card Knife Success Story

(06:41) Understanding Premiums and Bonuses

(14:12) Building the Perfect Funnel

(17:02) Common Mistakes in Trip Wire Funnels

(19:39) Optimizing Front-End Sales

(19:57) Shipping and Handling Metrics

(20:35) Newsletter and Trip Wire Strategy

(21:29) Pricing Strategies for Continuity Programs

(21:54) Gender Differences in Subscription Retention

(22:46) Monthly Box Programs Challenges

(23:04) Print vs. Digital Newsletters

(24:35) Lifetime Access and Merchant Challenges

(26:53) Using Quizzes for Better Conversions

(30:42) The Stability of Low-Cost Offers

(32:42) Building Effective Trip Wire GPTs

(35:15) Conclusion and Final Thoughts

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website...

Get ready to navigate the chaos in this episode of 'The Train Wreck Show'! Perry Belcher and Emma Rainville dive deep into AI's rapid evolution, sharing hot takes on its impact on businesses and the workforce. From discussing ChatGPT's revolutionary updates to humorous exchanges about life and tech, they cover it all.

Discover real-world tips, like leveraging AI for business, automating workflows, the future of robotic home helpers, and winning an argument with your husband. Plus, don't miss out on our free tool at the end of the episode. If you love custom GPTs and a video that shows you exactly how, then you will love this one. Join us on another wild ride!

“I cannot over exaggerate the impact of this technology on all of humanity.” - Perry Belcher

“The tools for learning are abundant. It’s the desire to learn that’s scarce.” - Naval Ravikant

Timestamps:

(00:00) Train Wreck Show #17

(00:38) Diving into AI: Tools and Trends

(02:34) The Evolution of AI: Past, Present, and Future

(04:34) Practical Uses of AI in Business

(10:42) Advanced AI Features and Custom GPTs

(14:03) Creating Effective AI Prompts

(19:29) Humanizing AI Outputs

(22:24) Exploring AI Models and Investments

(22:49) Grok's Capabilities and Ethical Concerns

(24:09) Advanced Features of ChatGPT

(25:19) Deep Research and Custom GPTs

(28:10) Automation and AI in Daily Life

(29:26) The Future of AI and Robotics

(30:38) Economic Impact and Job Displacement

(33:36) Adapting to Technological Changes

(39:06) Conclusion and Free Tools

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Perry Belcher's Manifesto - https://www.facebook.com/perry.belcher1/posts/pfbid02wvt5eAvpP4r5FCWuKa7SJwDbFEPoJJLFjGFG89my5e17LLarFLAukRQXqV6XSavol

Addiction by Design by Natasha Dow Schull - https://www.amazon.co.uk/Addiction-Design-Machine-Gambling-Vegas/dp/0691160880

7-11-4: The Ultimate Framework for Earning Trust - https://youtu.be/_cvROd1-iv0

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐 Website - https://ignitemastermind.org/

👤Facebook - https://www.facebook.com/ThePerryBelcher/

📷 Instagram - https://www.instagram.com/perry.belcher

▶️YouTube - https://www.youtube.com/@perrybelcher

Connect with Emma Rainville:

🌐 Website - https://www.shockwavesolutionsllc.com/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

Ever felt like you’re on the hamster wheel of doom? Well, you’re not alone, and Perry’s got the brutal honesty to prove it! He breaks down how to avoid falling into traps and why mastering a business model is a game-changer.

Buckle up because this episode is like a rollercoaster with no seatbelts, folks! Perry and Emma dive into the highs and lows of the business world—talking about everything from chasing shiny objects to managing long-term business growth. So, if you’re tired of chasing the next quick fix and want to build something sustainable (or at least avoid crashing and burning), this episode’s got your name on it!

This episode is perfect for anyone ready to face their business demons and stop playing the “next big thing” game. Tune in and get real with us!

"The journey of owning a business and the education you get by owning the business is far more valuable than the value of the business itself.” ~ Perry Belcher

In this Episode:

- Shiny Object Syndrome: Why it’s killing your focus

- Why Perry burned his multimillion-dollar businesses

- Understanding the “Hamster Wheel of Doom”

- "Make it Real" with Perry and Emma

- The value of a mastermind group and mentorship

- Perry and Emma’s advice on finding focus and commitment

- Learning from the journey of owning a business

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

Ready to dive into a rant that could reshape your view of marketing? In this episode, Perry Belcher flips the script on traditional marketing tactics and unapologetically declares his exit from the “marketing world” as we know it.

This isn't your typical episode. Today, Perry and Emma throw shade at fake gurus and expose the dirty truth behind the industry’s biggest names. Think about Freud, Tony Robbins, and Napoleon Hill—what does Perry say about them? But don't worry, it's not all doom and gloom! There's a new tribe of entrepreneurs who actually care about creating real value and not just chasing the next viral funnel.

Listen in as Perry calls out the BS and outlines how to price your business for REAL success. Ready to rethink everything you thought you knew about marketing? Hit play, and let's make it happen.

"I don’t want to be in that business anymore–I don't want to help people to manipulate people. I want to help people build real businesses that deliver real value.” ~ Perry Belcher

In this Episode:

- Perry & Emma on the “I Quit” manifesto

- Perry's thoughts on Freud, Tony Robbins, and Napoleon Hill

- The dangers of manipulative marketing tactics

- Perry's requirements for building a business

- Perry’s shift to providing lasting business value

- Exposing fake health and business gurus

- The downfall of information products and unsustainable models

- The difference between information products and workshops

- Real value over shortcuts: the key to long-term success

- Perry's dating analogy on how to sell your product

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Perry Belcher's Manifesto - https://www.facebook.com/perry.belcher1/posts/pfbid02wyNrLom9U2Zqafz3g8GYiwCUE36eUh8pC1Um23HvZ88v5wp6HRciTu2ZctnLPJ6vl?rdid=NV8oPOYhDP1PxEmt#

Addiction by Design by Natasha Dow Schull - https://www.natashadowschull.org/addiction-by-design/

7-11-4: The Ultimate Framework for Earning Trust - https://www.youtube.com/watch?v=_cvROd1-iv0&list=PLRbwWyB9n4LJnh9oDmsKdDOQSdKs7pRPq&index=12

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube -

Time is your most valuable asset, but are you investing it wisely? It's time to gain insights that will help you stop wasting time and start stacking the profits!

Buckle up because Perry and Emma are flipping the script on the time value of money! From the psychology of pricing strategies (because, yeah, it’s not just about slapping a price tag on it) to how the market really sets the rules, they’ve got you covered. And they’re not letting you off the hook without talking about the real investment—spoiler: it’s not crypto or NFTs.

Hit play and listen if you’re tired of the hustle and want the inside track on how to price your services and achieve your financial goals. No gimmicks, no fluff—just real talk. Let’s go!

"You can either spend your time, or you can invest your time.” ~ Perry Belcher

In this Episode:

- The psychology behind pricing strategies

- The water bottle price dilemma: airport vs. store

- Are you trading time for money?

- How to price your services based on ROI

- Passive income? Hard work first, cash flow later

- The importance of investing in skill development

- Understanding the time value of money

- Why some people get stuck and how you can avoid it

- Make it Real with Perry & Emma

- The secret to achieving your financial goals

- Here's one more tip you don't want to miss!

Resources:

- Website - https://www.trainwreckshow.com

- Join the Driven Mastermind - https://drivenmastermind.com/

- Join the Ignite Mastermind - https://ignitemastermind.org/

- The Courage to Be Disliked by Ichiro Kishimi - https://www.amazon.com/dp/1501197274

- How To Sell Dumb Sh*t To Weak People by Mitch Miller - https://web.facebook.com/photo.php?fbid=10228083112488365&id=1391340360&set=a.1009248196751&_rdc=1&_rdr#

- Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/