In this episode, we sit down with Sanmaya Biswal, the Growth Marketing lead at What's Up Wellness – the health and fitness brand that made waves on Shark Tank India.

Sanmaya's journey is remarkable, starting as an intern at just 17 years old and rising to drive growth for renowned D2C brands like Neeman's and Bummer. Throughout his career, he has tackled critical challenges, including:

🔹 Retaining customers in a competitive market

🔹 Converting COD orders to prepaid

🔹 Increasing average order value

🔹 Enhancing customer lifetime value

His data-driven approach and innovative frameworks have delivered exceptional results, making him a valuable voice in the D2C growth conversation.

🎧 In this episode, Sanmaya shares:

✅ Unique challenges and opportunities facing D2C brands in today's landscape

✅ Key metrics to focus on when running tests and how to prioritize them

✅ Methods for gathering and utilizing customer behavior data

✅ The story behind his 22X ROI campaign using the Sandwich Framework

✅ Experiments that successfully converted first-time buyers into repeat customers

✅ Experimentation maturity in India

✅ The impact of Generative AI on D2C growth strategies

Tune in now! 🎧

Chapters:

[00:00] A quick sneak peek into the episode

[01:50] Sanmaya and Gaurav kickstart the conversation

[03:22] Something exciting in the works for Sanmaya

[05:01] Unique challenges and opportunities for D2C brands today

[13:20] Key metrics to focus on and how to prioritize them

[16:33] Gathering and utilizing customer behavior data

[23:25] The 22X ROI campaign: "The Sandwich Framework" explained

[37:00] How D2C brands can compete against marketplaces

[40:20] Real examples of converting first-time buyers into repeat customers

[49:30] Experimentation maturity among Indian brands

[55:52] Balancing experimentation and personalization

[57:00] Common myths about D2C that need debunking

[1:02:00] The impact of Generative AI on D2C growth

[1:06:55] Best piece of advice Sanmaya has received

[1:08:42] Rapid-fire round - One thing you would do differently if starting a career in Growth Marketing today

[1:09:16] A newsletter that every CRO professional must follow

[1:10:32] Books that you would recommend to our listeners

[1:11:25] Go-to travel destination

[1:11:45] One thing AI will replace in the next 3 years

[1:12:55] If not a Growth Marketer, what other profession would you have chosen?

[1:13:30] One CRO metric people should stop obsessing over

[1:13:57] A dream or goal you want to achieve in the next 3 years

[1:14:18] Sanmaya and Gaurav sign off

Welcome to another exciting episode of CRO Wizards - Season 2, brought to you by VWO! 🎉

In this episode, our host Shaveethira Gopi sits down with Ravi Raj, an experienced product strategist who has been at the helm of building and scaling innovative platforms.

Currently serving as Head of Product at WOO TV, Ravi is shaping a global hub for creators and enhancing live-streaming experiences.

His impressive journey spans leading the development of several groundbreaking products, revolutionizing school communication with the myU App, building Sheroes into a thriving social network for women, and driving innovation at Woo, one of India’s top dating apps.

He later expanded into the world of esports and casual gaming with Mojo Gaming, creating fresh and engaging experiences in this rapidly evolving space.

With his deep expertise in product strategy and growth, Ravi brings invaluable insights into what makes products win in competitive digital landscapes.

In this episode, Ravi shares:

✅ How the product management space has evolved over the years

✅ Essential data points for monitoring product optimization

✅ Strategies for prioritizing features based on business goals and stakeholder input

✅ Methods for fostering an experimentation mindset within product teams

✅ Approaches to personalization in live-streaming experiences

✅ Use cases of experimentation for OTT apps

✅ The relationship between product management and CRO

✅ Common misconceptions about product management

Tune in now to learn from one of the finest product leaders! 🎧

In the latest episode of the CRO Wizards Season 2, our host Piyush Sharma, sits down with Shobhit Garg, Senior Product Manager at Microsoft.

Shobhit brings a diverse wealth of experience across multiple app categories. His expertise spans eCommerce with ShopClues, real estate with Magicbricks, and food delivery with Zomato. 🎉

With his computer science engineering background and over a decade of experience in product development and management, Shobhit offers a unique perspective on the technical and strategic aspects of mobile app optimization.

In this episode, Shobhit shares:

✅ How product management has evolved in the mobile app space over the past decade

✅ The unique challenges of managing different categories of apps

✅ Experience working at Zomato during its rapid growth phase

✅ A case study of UX improvement in the Magicbricks app

✅ Systematic approach to mobile app optimization

✅ Methods for collecting insights to build feature roadmaps

✅ Common user struggles across consumer apps and how to address them

✅ Essential tools for an effective product management workflow

✅ Balancing stakeholder expectations with team management

✅ Key learnings from experiments and personalization campaigns

✅ How Gen AI is changing mobile app product management

This episode is packed with practical advice for product managers, UX designers, app developers, and anyone interested in mobile app growth and optimization!

Tune in now to learn actionable strategies from one of the industry's experienced practitioners!