In this episode, we sit down with Sanmaya Biswal, the Growth Marketing lead at What's Up Wellness – the health and fitness brand that made waves on Shark Tank India.

Sanmaya's journey is remarkable, starting as an intern at just 17 years old and rising to drive growth for renowned D2C brands like Neeman's and Bummer. Throughout his career, he has tackled critical challenges, including:

🔹 Retaining customers in a competitive market

🔹 Converting COD orders to prepaid

🔹 Increasing average order value

🔹 Enhancing customer lifetime value

His data-driven approach and innovative frameworks have delivered exceptional results, making him a valuable voice in the D2C growth conversation.

🎧 In this episode, Sanmaya shares:

✅ Unique challenges and opportunities facing D2C brands in today's landscape

✅ Key metrics to focus on when running tests and how to prioritize them

✅ Methods for gathering and utilizing customer behavior data

✅ The story behind his 22X ROI campaign using the Sandwich Framework

✅ Experiments that successfully converted first-time buyers into repeat customers

✅ Experimentation maturity in India

✅ The impact of Generative AI on D2C growth strategies

Tune in now! 🎧

Chapters:

[00:00] A quick sneak peek into the episode

[01:50] Sanmaya and Gaurav kickstart the conversation

[03:22] Something exciting in the works for Sanmaya

[05:01] Unique challenges and opportunities for D2C brands today

[13:20] Key metrics to focus on and how to prioritize them

[16:33] Gathering and utilizing customer behavior data

[23:25] The 22X ROI campaign: "The Sandwich Framework" explained

[37:00] How D2C brands can compete against marketplaces

[40:20] Real examples of converting first-time buyers into repeat customers

[49:30] Experimentation maturity among Indian brands

[55:52] Balancing experimentation and personalization

[57:00] Common myths about D2C that need debunking

[1:02:00] The impact of Generative AI on D2C growth

[1:06:55] Best piece of advice Sanmaya has received

[1:08:42] Rapid-fire round - One thing you would do differently if starting a career in Growth Marketing today

[1:09:16] A newsletter that every CRO professional must follow

[1:10:32] Books that you would recommend to our listeners

[1:11:25] Go-to travel destination

[1:11:45] One thing AI will replace in the next 3 years

[1:12:55] If not a Growth Marketer, what other profession would you have chosen?

[1:13:30] One CRO metric people should stop obsessing over

[1:13:57] A dream or goal you want to achieve in the next 3 years

[1:14:18] Sanmaya and Gaurav sign off

Welcome to another exciting episode of CRO Wizards - Season 2, brought to you by VWO! 🎉

In this episode, our host Shaveethira Gopi sits down with Ravi Raj, an experienced product strategist who has been at the helm of building and scaling innovative platforms.

Currently serving as Head of Product at WOO TV, Ravi is shaping a global hub for creators and enhancing live-streaming experiences.

His impressive journey spans leading the development of several groundbreaking products, revolutionizing school communication with the myU App, building Sheroes into a thriving social network for women, and driving innovation at Woo, one of India’s top dating apps.

He later expanded into the world of esports and casual gaming with Mojo Gaming, creating fresh and engaging experiences in this rapidly evolving space.

With his deep expertise in product strategy and growth, Ravi brings invaluable insights into what makes products win in competitive digital landscapes.

In this episode, Ravi shares:

✅ How the product management space has evolved over the years

✅ Essential data points for monitoring product optimization

✅ Strategies for prioritizing features based on business goals and stakeholder input

✅ Methods for fostering an experimentation mindset within product teams

✅ Approaches to personalization in live-streaming experiences

✅ Use cases of experimentation for OTT apps

✅ The relationship between product management and CRO

✅ Common misconceptions about product management

Tune in now to learn from one of the finest product leaders! 🎧

In the latest episode of the CRO Wizards Season 2, our host Piyush Sharma, sits down with Shobhit Garg, Senior Product Manager at Microsoft.

Shobhit brings a diverse wealth of experience across multiple app categories. His expertise spans eCommerce with ShopClues, real estate with Magicbricks, and food delivery with Zomato. 🎉

With his computer science engineering background and over a decade of experience in product development and management, Shobhit offers a unique perspective on the technical and strategic aspects of mobile app optimization.

In this episode, Shobhit shares:

✅ How product management has evolved in the mobile app space over the past decade

✅ The unique challenges of managing different categories of apps

✅ Experience working at Zomato during its rapid growth phase

✅ A case study of UX improvement in the Magicbricks app

✅ Systematic approach to mobile app optimization

✅ Methods for collecting insights to build feature roadmaps

✅ Common user struggles across consumer apps and how to address them

✅ Essential tools for an effective product management workflow

✅ Balancing stakeholder expectations with team management

✅ Key learnings from experiments and personalization campaigns

✅ How Gen AI is changing mobile app product management

This episode is packed with practical advice for product managers, UX designers, app developers, and anyone interested in mobile app growth and optimization!

Tune in now to learn actionable strategies from one of the industry's experienced practitioners!

Welcome to another remarkable episode of CRO Wizards - Season 2, brought to you by VWO! 🎉

In this episode, our host, Vishesh Agarwal, sits down with Anirban Chakraborty, Founder of ConvertPolo and a conversion optimization powerhouse with impressive credentials.

From an engineering background, Anirban pivoted to business consulting and has since conducted over 3,000 A/B tests, generated more than $18 million in additional revenue, and maintained a win rate of over 50%.

His journey in experimentation began at VWO, and since then, he’s worked with major brands like Decathlon, Charles & Keith, CaratLane, and HappyFresh, helping them scale through data-driven experimentation strategies.

In this episode, Anirban shares:

✅ Essential setups and systems clients should have before starting experimentation

✅ Strategies for securing client buy-in for ambitious testing ideas

✅ Steps to build robust testing pipelines as businesses rely more on paid ads

✅ How to overcome fragmented user insights and create unified data-driven strategies

✅ Technical challenges in conducting server-side tests

✅ Real examples of winning tests and the insights learned

✅ Common experimentation mistakes businesses should stop immediately

✅ When to prioritize micro-metrics over key business metrics

✅ Technological advancements redefining user experience and CRO strategies

✅ Methods for staying updated with evolving CRO trends

Tune in to learn from one of the industry's most experienced practitioners! 🎧

Chapters:

[00:00] A quick sneak peek into the episode

[01:52] Anirban and Vishesh kickstart the conversation

[03:40] What Anirban loves most about working in the CRO industry

[07:55] Essential setups for clients and common gaps in their systems

[11:56] Securing client buy-in for ambitious testing ideas

[14:35] Building robust testing pipelines as organic reach declines

[20:38] Overcoming fragmented user insights for unified strategies

[24:37] Real examples of winning tests and their insights

[31:48] Common experimentation mistakes businesses should stop immediately

[34:38] When to prioritize micro-metrics over key business metrics

[36:50] Technological advancements redefining UX and CRO strategies

[39:25] Staying updated with evolving CRO trends

[41:32] Picking one skill to master instantly

[43:20] Rapid-fire round - One thing you would do differently if starting a career in CRO today

[43:32] A person that every CRO professional must follow

[43:47] Books that you would recommend to our listeners

[44:07] Go-to travel destination

[44:23] One thing AI will replace in the next 3 years

[44:45] One CRO metric people should stop obsessing over

[45:03] If not a CRO specialist, what other profession would you have chosen?

[45:14] A dream or goal you want to achieve in the next 3 years

[45:40] Anirban and Vishesh sign off

In the latest episode of the CRO Wizards – Season 2, by VWO Podcast, our host Piyush Sharma sits down with Rajat Gupta, Senior Group Product Manager at Paytm, one of India's leading fintech apps.

With over 9 years of experience in Product Management, Rajat leads a team of PMs at Paytm to create optimized user experiences and scalable product strategies.

Having worked with both Paytm and PhonePe, Rajat offers valuable insider insights into what it takes to build and grow fintech apps that millions rely on.

In this episode, Rajat shares:

✅ The complete journey of how features move from ideation to release at Paytm

✅ Strategies for aligning business objectives while managing stakeholder expectations

✅ Most effective methods for identifying genuine user pain points

✅ Success metrics from real experiments that offered valuable learnings

✅ The critical 20% that moves 80% of growth metrics in fintech apps

✅ How fintech innovations are fundamentally changing user behavior

✅ Ways AI is being incorporated at various stages of app management

✅ Common myths about app management that need debunking

This episode offers valuable insights for product managers, UX designers, and growth marketers!

Tune in now to learn practical strategies for mobile app optimization! 🎧

Chapters:

[00:00] A quick sneak peek into the episode

[01:48] Rajat and Piyush kickstart the conversation

[03:19] What Rajat loves most about managing mobile apps after 9 years

[05:25] How features move from ideation to release at Paytm

[10:40] Building a culture of questioning and its benefits for product teams

[14:30] Most effective methods for identifying user pain points

[20:55] Success metrics and valuable learnings from real experiments

[27:30] The 20% that moves 80% of growth metrics in fintech apps

[33:45] How fintech innovations are changing user behavior

[39:48] Incorporating AI at various stages of app management

[45:50] Final thoughts and recommended PM resources

[48:47] Rapid-fire round - One thing you would do differently if starting a career in Product Management today

[49:22] The first app Rajat checks every morning

[49:30] Preference between dark mode and light mode

[49:40] A common onboarding mistake that many apps still make

[50:02] A key mobile app metric that often gets overlooked

[50:20] One thing AI will replace in the next 3 years

[50:47] If not a Product Manager, what other profession would you have chosen?

[51:06] A dream or goal you want to achieve in the next 3 years [51:26] Rajat and Piyush sign off

We’re back with another exciting episode of CRO Wizards – Season 2, by VWO Podcast!

Joining us is Yash Kapoor, Product Manager at BellaVita, who’s leading the charge in optimizing user journeys and building smarter digital experiences for the new age consumers.

With over 3.5 years of experience in the eCommerce industry, Yash has worked with both Indian and international brands, including Beyoung, GNC, ThriveCo, Bevzilla, BannerBuzz, and more.

Throughout his career, Yash has been deeply involved in data-driven experimentation, implementing A/B tests to optimize North Star metrics like conversion rate, prepaid percentage, average order value, and engagement.

His primary focus has been increasing user stickiness and retention by refining digital journeys and enhancing the shopping experience.

Hosted by Gaurav Jain, this episode includes real insights and learnings of D2C growth and experimentation. 🎙️✨

In this episode, Yash shares:

✅ How consumer behavior in the beauty industry is evolving from impulsive buying to calculated purchases

✅ Methodologies and tools for staying informed about changing user preferences and trends

✅ The critical role of accessibility in design and how testing ensures better UX/UI

✅ The scope and applications of advanced server-side testing for D2C brands

✅ Strategic test planning and key metrics that D2C brands should focus on

✅ Turning failed tests into learning opportunities for long-term growth

✅ Real examples of successful tests and user behavior findings

✅ Overlap between CRO and product management

✅ Emerging trends in product management and how businesses can leverage them

✅ The transformative role of AI in testing and product management

Tune in now to learn practical strategies for enhancing your eCommerce digital experience and driving growth through experimentation! 🎧

We are back with another thought-provoking episode of CRO Wizards - Season 2, by VWO Podcast! 🎉

In this episode, our host, Vishesh Agarwal, sits down with David McCann, co-founder of Make It Toolkit, a platform that makes behavioral science and game thinking more accessible for businesses.

With a fascinating journey from finance to behavioral design, David now helps organizations tackle complex challenges through behavioral science, AI, and gamification.

His expertise spans strategic advisory, product design, market research, and AI innovations.

Through in-house training and the Make It Public Masterclass, David equips individuals and teams with the tools they need to leverage behavioral insights and design better experiences.

In this episode, David shares:

✅ Psychological biases that prevent businesses from truly understanding user needs

✅ Practical ways to combine behavioral science with AI for business growth

✅ Effective methods for testing and validating behavioral solutions

✅ Where behavioral science and gamification naturally converge

✅ How product owners can use experimentation alongside behavioral science

✅ Common mistakes in customer segmentation and how to overcome them

✅ The important distinctions between product design, UI, and UX

✅ Ethical considerations when using AI to influence customer behavior

✅ How businesses can start making behavioral design central to their growth strategy

This episode offers valuable insights for understanding the psychology behind user behavior and leveraging it for business growth!

Tune in now to learn how you can apply behavioral science principles to create more effective and ethical digital experiences! 🎧

The real power of CRO lies in challenging assumptions and turning insights into impact. 🚀

In the new episode of CRO Wizards – Season 2, Carla Quizon, CRO Architect at Spiralytics, joins host Shaveethira Gopi for an insightful conversation on conversion optimization. 🎉

Carla transitioned from performance marketing to digital experimentation, building a successful CRO pilot program that delivers meaningful results for businesses.

Her approach to testing challenges assumptions and drives data-driven decisions — bringing a refreshing clarity.

From balancing qualitative and quantitative data to positioning CRO as a risk management strategy, Carla offers a unique perspective on building impactful optimization programs.

In this episode, Carla shares:

✅ Key data points for building comprehensive optimization plans

✅ Frameworks and tools for researching user behavior

✅ Overrated and underrated testing best practices

✅ How CRO fits into the overall marketing strategy alongside SEO, PPC, and social media

✅ Insights about her PPC test calculator inspired by experimentation pre-tests

✅ Positioning CRO as a risk management strategy

✅ The evolving role of Gen-AI in shaping CRO practices

Ready to challenge assumptions and make smarter, data-driven decisions? 🧠

Tune in now! 🎧

Timestamps:

[00:00] A quick sneak peek into the episode

[01:50] Carla and Shaveethira kickstart the conversation

[02:54] Something exciting in the works for Carla

[03:33] Balancing qualitative and quantitative data while building optimization strategies

[05:08] Focusing on basic analytics and building on it

[06:11] Frameworks and tools for researching user behavior

[09:05] Overrated and underrated testing best practices

[13:39] Planning experiments to drive key B2B metrics like revenue, and client retention

[16:50] How CRO fits into the overall marketing strategy including SEO, PPC, and social media

[18:28] Importance of optimizing PPC landing pages

[21:20] Insights on Carla's innovative PPC test calculator

[26:22] Running an experimentation program when your website has low-traffic

[30:51] Looking at CRO as a risk management strategy

[35:14] Why guardrails are necessary for experimentation

[38:54] Getting client or stakeholder buy-in for your testing ideas

[42:11] How Gen-AI is shaping CRO and its current limitations

[45:25] ‘Best piece of advice Carla has received - ‘Just go for it’

[46:45] Rapid-fire round — One thing you would do differently if starting a career in CRO today

[47:47] A newsletter that every CRO professional must follow

[48:16] Carla’s 3 book recommendations

[49:06] Go-to travel destination

[49:45] One thing AI will probably replace in the next 3 years

[50:18] If not a CRO specialist, what other profession would you have chosen?

[51:33] One CRO metric people should stop obsessing over

[52:12] A dream or goal you want to achieve in the next 3 years

[53:53] Carla’s final thoughts for the audience

[54:48] Carla and Shaveethira sign off