Business Management Creative

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

Shona Elliott led her organization to become a Top 100 Employer and within Creating Value as a Senior Leader, she teaches leaders how to retain their employees, increase employee engagement, and create high-performing teams that achieve their organization’s goals.

There are three kinds of employees: Some are saints: they're always accountable. Some are sinners: they're never accountable. But most are save-ables: sometimes they make good choices; sometimes they don't. What makes the difference? Leadership Without Excuses has the answers. Jeff Grimshaw and Gregg Baron help you put an end to the save-ables' poor choices and excuse-making - and convert them into saints. The secret is to communicate clear and credible expectations, create compelling consequences, and lead conversations grounded in reality.

Congratulations, you’re a manager! But the question is, what’s next? This might be your first time in a management role, and you’re both excited and a little nervous to get up to speed asap and do a great job. But you’ve never managed people before like this, so you’re secretly a little worried. You might also be an experienced manager, who is ready to take your skills to the next level, try out our proven strategies and tips, and get ready for your next promotion. Either way, the good news is that you’re in the right place.

Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders - often including a square jaw, a deep voice, and extroversion - are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations.

Do you want to successfully start your business in the United States? If you are a foreign entrepreneur, this practical guide is for you! This first guide in the Yes to Entrepreneurs® series will help you understand how your future US company will work. It will also provide you with the tools you need to start and succeed in your business in the United States, despite the obstacles and distance.

🎉 Get ready to dive into a world where joy knows no bounds, creativity runs wild, and connections are forged in the fires of fun! 🚀 Introducing "The Pleasure and Power of Play: Unleashing Joy, Creativity, and Connection Through the Art of Playfulness" – a game-changing masterpiece that's not just a book, but a portal to rediscovering the magic of play. 🎨 Tired of the humdrum routine? Say goodbye to the mundane and hello to a vibrant universe where the rules are simple: there are no rules! 🎲 Join us on a rollercoaster ride through the realms of imagination, where every page ...

> Enterprise Value walks you step-by-step through the most important challenge of your career. Peter Worrell, the CEO of Bigelow LLC, a renowned private business M&A advisory firm, has spent the last 30 years helping owner-managers make the right decisions for their futures. In this one-of-a-kind guide, he helps you overcome every challenge and make the wisest decisions about selling your company, while ensuring a positive and generative legacy.

Micromanagement is a killer. Surveys indicate that 79 percent of workers believe that they have been micromanaged, with 71 percent reporting that it has interfered with their ability to perform their job. Here's the solution: Flip the Pyramid shows you how to supercharge the efficiency of your organization, creating a powerful tribal culture that not only engages, aligns, and empowers the talents of every last employee, but ultimately transcends the company itself to fully engage your customers.

Part philosophy, part business, and part history, this book is a kaleidoscopic view of the way humans have been able to achieve greatness for themselves, their organizations, and the world at large. You'll learn from the wisdom of Eastern philosophies that are over 2,500 years old and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you have Everything Connects. This isn't just a quick fix for your next quarter; this is how you succeed in the long run.

Dan Schawbel guides the next generation of leaders to create a workplace where teammates feel genuinely connected, engaged, and empowered to grow strong interpersonal skills rather than relying on technology. Based on Schawbel's exclusive research studies - featuring the perspectives of more than 2,000 managers and employees across different age groups and from the US, UK, China, India, Brazil, and other countries - Back to Human reveals why electronic and virtual communication, though useful, actually contributes to a stronger sense of isolation at work than ever before.

This audiobook is filled with proven solutions, options, and problem-solving methods that every first-time author needs to know - no matter what writing challenges you face. Follow the advice given in this audiobook and by the end, after putting what I have to say into action, you will have easily written a high-quality book.

Recharge your leadership potential with this essential roadmap to overcome challenges and establish yourself as a strong, effective leader. Are you stepping into a leadership role, yet doubting your abilities or struggling to overcome the barriers women often face in the workplace? You’re not alone. Women remain underrepresented in leadership roles globally, but with the right tools and mindset, you can unleash your leadership potential and succeed on your own terms.

Are you ready to build an indestructible team that can conquer the challenges of workplace diversity, equity, and inclusion? You might be thinking, "Diversity and inclusion are just buzzwords, companies don't actually take them seriously, right?" While it's true that some companies may use these terms without taking action, many companies are actively working to create a more diverse and inclusive workplace.

Michael J. Gelb is the world's leading authority on the application of genius thinking to personal and organizational development. He shows you how to rethink the way you think by helping you discover your natural ability to create, communicate, and lead in every area of your life - from designing a dinner party to mapping out your life goals, from running a more effective business meeting to improving memory and increasing your creative power.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.

In this revealing business advice audiobook, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

In The Leaders You Need, Karen Brown shares the approach she has used to guide organizations from small nonprofits to the Global 500 on their journey to greater diversity in leadership and management. Her innovative, field-tested ABCD framework consists of four pillars: how to align diversity, equity, and inclusion efforts with business priorities; how to build strong partnerships with stakeholders; how to cultivate a culture of role models; and how to define objectives and outcomes with data.

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.

This guide will walk you step by step through all the essential phases of developing a results driven marketing plan. The marketing plan is a problem-solving document. Skilled problem solvers recognize that a big problem is usually the combination of several smaller problems. The best approach is to solve each of the smaller problems first, thereby dividing the big problem into manageable pieces. Your marketing plan should take the same approach. It should be a guide on which to base decisions and should ensure that everyone in your organization is working together to achieve the same goals...