Confessions of the Pricing Man
How Price Affects Everything
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Narrated by:
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Richard Elwood
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By:
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Hermann Simon
About this listen
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.
The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.
It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.
In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more - as a consumer or as a business person. You will never look at pricing the same way again.
©2015 Springer International Publishing Switzerland (P)2020 Upfront BooksListeners also enjoyed...
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Considered an indispensable source of cutting-edge research and ideas among the world's top investment firms and money managers, the journal The Manual of Ideas boasts a subscriber list that reads like a Who's Who of high finance. Written by that publication's managing editor and inspired by its mission to serve as an "idea funnel" for the world's top money managers, this book introduces you to a proven, proprietary framework for finding, researching, analyzing, and implementing the best value investing opportunities.
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Valuable Information
- By Neils on 05-06-15
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The Great Reversal
- How America Gave Up on Free Markets
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- Narrated by: Walter Dixon
- Length: 10 hrs and 1 min
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Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.
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Eye-opening, but better as a book - a must-READ
- By Ash on 11-29-19
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Matchmakers
- The New Economics of Multisided Platforms
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- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
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The Art of Value Investing
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- Narrated by: Walter Dixon
- Length: 9 hrs and 5 mins
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Whether you're a complete beginner in need of an A-to-Z value investing primer, an experienced investor looking to expand and fine-tune your repertoire of value investing skills, or an individual or institutional investor looking to identify the best money managers, this audiobook is for you. Authors John Heins and Whitney Tilson have brought together the collective wisdom of today's most successful value investors and distilled it into a series of actionable lessons you can put into practice right away.
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Collection of quotations with no narrative
- By busyfamilymom on 02-05-15
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Machine, Platform, Crowd
- Harnessing Our Digital Future
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
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The Wide Lens
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
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Great book
- By Kindle Customer on 12-25-21
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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doesnt teach you much
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Charlie Munger
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Charlie Munger, Berkshire Hathaway's visionary vice chairman and Warren Buffett's indispensable financial partner, has outperformed market indexes again and again, and he believes any investor can do the same. His notion of "elementary, worldly wisdom" - a set of interdisciplinary mental models involving economics, business, psychology, ethics, and management - allows him to keep his emotions out of his investments and avoid the common pitfalls of bad judgment.
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Good, but... one major annoyance
- By Joseph R. Compton on 02-26-16
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Warren Buffett's Ground Rules
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- By: Jeremy C. Miller
- Narrated by: Tom Perkins
- Length: 10 hrs and 11 mins
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Compiled for the first time, and with Buffett's permission, these letters spotlight his contrarian diversification strategy, his almost religious celebration of compounding interest, his preference for conservative rather than conventional decision making, and his goal and tactics for bettering market results by at least 10 percent annually. Demonstrating Buffett's intellectual rigor, they provide a framework to the craft of investing that had not existed before.
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Absolutely fantastic
- By Matthew on 08-18-16
By: Jeremy C. Miller
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Shortcut Your Startup
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
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Jobs to Be Done
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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1/2 half of the book has good ideas - narrator is a huge drawback
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Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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Very B2C focused
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What listeners say about Confessions of the Pricing Man
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Whalan
- 07-29-23
Very insightful
This book is great listen , a bit technical in some respects but overall easy to get through.
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- Piotr
- 01-01-23
Very important. Tiny bit too long but worth it
Extremely valuable for any business. The insight value is surely 5 and that’s most important.
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- Mangi
- 02-23-23
Great primer into the world of pricing
This was a great listen. An essential stepping stone into the world of pricing. The author/narrator delivers the content very well. I felt like he was telling me a story about something that he's very passionate about thus it was a very pleasant listen & quite eye opening. Lots of real world examples of the various approaches of pricing, applications, challenges & suggestions on how to them etc... from the author's vast experience in the world of pricing consultancy. Pricing is multifaceted & can be very technical but this book delivers it in a very accessible way. I recommend this book to anyone interested in learning about pricing, product owners, Business analysts, managers and anyone interested in the world of business.
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- Ariel Ben Solomon
- 06-25-24
Great pricing insights for business owners and managers
Lots of helpful examples though a bit outdated and gets a bit long at times. The value here outweighs the negatives. Could have been shortened and some aspects about pricing were left unsaid. How to actually go about calculating a price.
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- Peter07
- 02-22-22
Great insight of the world of pricing
Loved the stories.
Gianed great insights of how to operate a profit oriented company
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- Sérgio Vieira
- 10-20-24
Actionable lessons. The best I found on the topic
The best I found on the topic. I will do better on Pricing after all the insights
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- Anonymous User
- 12-14-22
A well needed book for me and my company
I just finish listening to the audible book and I am ready to play it again. I learned so much. I started cutting prices to increase sales but my profit when almost to zero. If own a company o runs one this book is a must.
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- Sebastian G.
- 12-08-23
One of the best business books
Great for anyone interested in being a better business leader or entrepreneur. I’ve read it multiple times and always garner new thoughts.
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