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The Pricing Roadmap

How to Design B2B SAAS Pricing Models That Your Customers Will Love

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The Pricing Roadmap

De: Ulrik Lehrskov-Schmidt
Narrado por: Ulrik Lehrskov-Schmidt
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Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

  • Create packaging that makes your chief of sales high-five your chief of product
  • Pick pricing metrics that drive demand and expansion
  • Tap into every part of your customers’ budget
  • Validate new pricing before launch and migrate old customers

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

©2023 Ulrik Lehrskov-Schmidt (P)2023 Ulrik Lehrskov-Schmidt Comportamiento de los Consumidores y Estudio de Mercado Marketing y Ventas Programación Ventas y Comercialización Marketing Desarrollo de software Tecnología Software Negocio
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Liked the detailed explanation of various pricing models and practical ideas! Both tactical and strategic in its approach.

Very thorough and informative!

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Beginning to end good information on SAAS business. A little over my head as I am on the engineering side and no expert on marketing or sales. It was a pleasure to get this window view into pricing. Very clever and well structured

Lots of bang per buck

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There seemed to be too many unnecessary details and the good parts were a bit diluted.

The data was hidden too deep

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This book will open your mind to all the possibilities and variables to consider when attempting to structure your pricing to suit your customers.

It’s a wonderful listen and you will be drawing parallels to all the offerings you have experienced and seen in your personal and professional life when interacting with subscription models.

👍

Masterclass in Pricing

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The book constantly refers to and speaks about figures and illustrations included in the book yet the author does a very poor job describing them verbally and he does not offer a downloadable version of the figures and illustrations. This makes the audible version terrible for getting the point across. If you purchase the audible version to compliment your book purchase, you will be fine, otherwise you will be disappointed and consistently frustrated.

Terrible in Audio format - get the book

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The downloadable pdf is missing making it impossible to correlate audio book with referenced figures.

companion pdf with referenced figures is missing!

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