Forging an Ironclad Brand
A Leader's Guide
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Narrated by:
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Lindsay Pedersen
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By:
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Lindsay Pedersen
About this listen
Good brand is just good business.
Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.
And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
The good news is that all leaders can ignite brand to create value.
Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust - ironclad - to unlock the most value.
In this book, learn how to….
- Leverage brand as a strategic platform for growing with purpose.
- Lead more effectively with brand as your North Star.
- Use brand to excite customers and employees.
- Identify your Uncommon Denominator and Benefit Ladder.
- Follow the principles of storytelling to generate business growth.
Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It’s time to start using brand as your North Star - it’s time to make your brand ironclad.
©2019 Lindsay Pedersen (P)2022 Lindsay PedersenListeners also enjoyed...
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- By MR A G ADELAAR on 05-22-15
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- By: Bryan Franklin, Michael Ellsberg
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 14 mins
- Unabridged
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Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
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Great Paradigm Shift For Me...
- By Brad Spencer on 07-01-16
By: Bryan Franklin, and others
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
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Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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Stop Selling and Start Leading
- How to Make Extraordinary Sales Happen
- By: James M. Kouzes, Barry Z. Posner, Deb Calvert
- Narrated by: Brian Holsopple
- Length: 5 hrs and 17 mins
- Unabridged
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In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.
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Sales leadership 101
- By Sole Trades on 08-29-20
By: James M. Kouzes, and others
What listeners say about Forging an Ironclad Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jac McNeil
- 03-04-22
A must have guide for leaders
"Forging an Iron Clad Brand" is a must have guide for leaders. Full of practical insights, concrete examples and clear 'how to's' - this book will help leaders and team members understand brand in a meaningful way. Lindsay Pedersen is a compelling writer and narrater. Highly recommend!
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- Megan Spears
- 03-03-22
A perfect book for your business toolbox!
This book should be in every business owner, leader, executive, or manager toolbox! Lindsay does a remarkable job breaking down the complexity (and value) of brand strategy into manageable pieces. She shares real-life examples of where top companies win (and lose) the customer's attention because of their brand. Through her "Uncommon Denominator" framework, she drills down how you can differentiate yourself from your competitors. I am a small business owner and I loved this book, but I can see how this would be an excellent book for teams.
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- Emily
- 03-03-22
Excellent Guide for Leaders and Marketers
This book provides a highly useful, clear, and concise framework with many helpful illustrative examples. Well narrated.
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- James Bloom
- 03-02-22
Smart, accessible, and essential reading
Must read for any marketing team, entrepreneur, start up, and strategy/ops teams. Lindsay Clarke has a brilliant strategic mind: she breaks down the “why” and the “how” behind iconic brand strategy in a way that is clear, engaging, and concise. Highly rec and particularly love the audio version. Her voice is easy to listen to and the delivery is clear and compelling,
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- Meaghan Stamper
- 03-03-22
Engaging and packed with insights
Pedersen manages to make the concept of brand relevant to everyone (as it should be) and manages to make a business book entertaining and engaging (as it rarely is). The book is riddled with relevant and specific examples that illustrate and bring to life her assertions about brand. Her methodical march through the why and hows of branding is easy to follow and it just makes intuitive sense.
The book also counters the misconception that brand is nebulous and hard to pin down; all about feelings and logos. Pedersen makes a solid and compelling business case for brand's central role in pricing power and enduring competitive advantage. You will definitely come away from this book seeing brand in a new light.
There is no fluff or filler here - every sentence is gold. I started taking notes on concepts I wanted to remember, but found that I was basically transcribing the entire book. On a side note, I usually get nervous when an author narrates their own book, but it seems this author could have had an alternate career as a voice artist - very pleasant listening .
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- Nicholas T.
- 05-21-22
So Good I Bought the Paperback Too
This book is AMAZING - far and away the best business-related book I’ve read in years. I realized halfway through that the insights were too valuable to just try and remember after listening to them - I needed to actually go through the steps she suggests in detail. So I bought the paperback too in order to reference as I go through her process. I’ve begun to do so and it is already transforming the way I run my business to make it way more focused on what matters, and far more valuable to customers.
The ideas in this book are laid out extremely clearly, and each of them feels like a treasure I discovered. There is no fluff, the writing is superb and easy to follow - her use of story to illustrate her points really helps integrate what she has to say.
Also, her narration is stellar. Even though I bought the paperback as well, I’m happy I first heard everything in her own voice.
As a mentor to young business leaders, a business owner myself, and a writer, I will be recommending this book to anyone starting a business or wanting to take their business to the next level.
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- G
- 03-02-22
Unique insight into the deep power of brand to propel growth
Most professional marketers know that brand is important to a business's success. But do most CEOs know? And do most marketers really know, on a deep and demonstrable level, exactly why and how brand should be deployed in service of business growth? If you're a CEO trying to understand how to best leverage brand - or a marketing professional working with leaders to help them understand this - read this book immediately. Lindsay Pedersen has peeled back the onion on brand, sharing with us precisely what brand is and why it's so powerful - and then she dives step-by-step into how to do it, using her own proprietary process honed over the course of decades. This is incredibly valuable insight, shared in an easy-to-understand format, peppered with memorable stories from real-world brands. It's a critical - and enjoyable - read for all leaders and marketers.
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- Biff Hammersly
- 04-22-22
Game Changing
I was struggling with messaging for my startup soda brand and this book helped me see clearly and execute. Not only that, but I bought the book for 7-8 of my peers in marketing because I loved it so much.
I even reached out to Lindsay personally just to thank her for such a useful book and she responded within hours!
Absolutely love this book.
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