
Product Strategy and Roadmapping
A Guided Tour Through The Strategic Planning Process for Product Managers
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Narrated by:
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Virtual Voice
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By:
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Steven Haines

This title uses virtual voice narration
About this listen
Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!
For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive the business into the future.To create a link from now to the future, product people need to create or fine-tune goals and strategies for their products, as well as their resultant roadmaps. This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out your product strategy, and to create a roadmap that goes beyond the next release of features.
Consider this book a narrated template with many subtemplates that can be used to capture data and portray trends. What I’ll explain will allow you to garner insights and think about possible opportunities and actions. Strategic planning can be overwhelming, but it doesn’t have to be. My goal is to create simplicity out of complexity.
The book can be used a stand-alone resource or as a companion for Sequent Learning’s Product Strategy and Roadmapping Workshop and its associated Applied Learning Program. The idea is that product strategy formulation and roadmapping isn’t just a course you take. Rather, it’s a methodology that cultivates cross-functional strategic thinkers who are better able to direct and utilize resources and make optimal business decisions.
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Story
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
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Designers Start Here (missing visual references)
- By sammy k on 09-01-19
By: Don Norman
What listeners say about Product Strategy and Roadmapping
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- Ashley Mann
- 01-02-25
Found this so relatable
An easy read that was to the point and highly relatable for anyone that is in project management or strategy.
Great listen to kick off 2025
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