Preview
  • Relevance

  • The Power to Change Minds and Behavior and Stay Ahead of the Competition
  • By: Andrea Coville, Paul B. Brown
  • Narrated by: Karen Saltus
  • Length: 3 hrs and 15 mins
  • 4.5 out of 5 stars (4 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Relevance

By: Andrea Coville, Paul B. Brown
Narrated by: Karen Saltus
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $21.48

Buy for $21.48

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

©2014 Andrea Coville (P)2014 Gildan Media LLC
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

“Any serious business person needs to understand this book's message." – (Jeffrey F. Rayport, bestselling author and Harvard Business School professor)

What listeners say about Relevance

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.