Preview
  • The Power of Potential

  • How a Nontraditional Workforce Can Lead You to Run Your Business Better
  • By: Thomas D'Eri
  • Narrated by: Thomas D’Eri
  • Length: 5 hrs and 20 mins
  • 5.0 out of 5 stars (2 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Power of Potential

By: Thomas D'Eri
Narrated by: Thomas D’Eri
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $19.79

Buy for $19.79

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Read by the author.

“A powerful, game-changing book. Tom's approach is changing lives.”—Seth Godin, Author of This is Marketing

Discover how supporting employment for people with autism unlocked new ways of running a business—and revealed transformative lessons for all of us.

Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, they wanted to create employment opportunities for workers with autism. Like 1 in 54 Americans, Tom’s brother Andrew has autism, and he was facing lifelong unemployment. So the family set out on a mission to provide professional opportunities for people like Andrew, starting with one car wash. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

The Power of Potential tells the inspiring, surprising reason why: The wash’s excellence isn’t in spite of their unusual workforce, but because of it. Thanks to their neurodivergent staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses, including:

  • You hire based on interviews
  • You think great talent is the secret to a great business
  • Your managers are “good enough”
  • You fire your worst employees

By spotting and correcting these hidden problems, any business—with any kind of workers—can achieve unexpected wins and leave average behind. At Rising Tide, solving these problems resulted in four unexpected wins that added up to a culture of excellence:

  • Every employee felt safe
  • Accountability became a tool for growth
  • Everyone’s work gave them a sense of purpose
  • Customers loved their experience

Figures and employee profiles are included in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Tom D'Eri (P)2023 HarperCollins Leadership
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Power of Potential

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Take notes!

This was a very well written and powerful book. I actually found myself rewinding and taking notes. The content was useful and applicable in all aspects of management and life. The messages stuck! Can’t wait to reference the material and apply as needed.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!