
The Pumpkin Plan
A Simple Strategy to Grow a Remarkable Business in Any Field
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Narrated by:
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Mike Michalowicz
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By:
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Mike Michalowicz
About this listen
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?
- Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
- Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
- Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.
©2012 Mike Michalowicz (P)2020 Penguin AudioListeners also enjoyed...
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Critic reviews
"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you—entrepreneurs, business owners—read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)
"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)
"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)
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Story
The eight Gold Mine concepts in this audiobook will not only show you how to grow talent in yourself, but also how to spot and unlock it in others - whether you are a manager, a coach, a teacher, or a parent.
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Must read for those who want to gain a competitive advantage.
- By Kyle Quirk on 05-27-23
By: Rasmus Ankersen
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Beyond Belief
- Finding the Strength to Come Back
- By: Josh Hamilton, Tim Keown - Contributor
- Narrated by: Ethan Sawyer
- Length: 7 hrs and 56 mins
- Unabridged
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Josh Hamilton was the first player chosen in the first round of the 1999 baseball draft. He was destined to be one of those rare "high-character" superstars. But in 2001, working his way from the minors to the majors, all of the plans for Josh went off the rails in a moment of weakness. What followed was a four-year nightmare of drugs and alcohol, estrangement from friends and family, and his eventual suspension from baseball.
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Once I started I could not put it down!!!!!
- By King Hap on 12-30-17
By: Josh Hamilton, and others
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El gran plan [The Pumpkin Plan]
- Una estrategia simple para cultivar un negocio extraordinario en cualquier Mercado [A Simple Strategy to Cultivate an Extraordinary Business...]
- By: Mike Michalowicz
- Narrated by: Carlos Monroy
- Length: 6 hrs and 20 mins
- Unabridged
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Existe un increble método para convertir un negocio pequeño en una compañía multimillonaria lder de la industria: el mismo que utilizan los campesinos para tener las calabazas más grandes y ganar los concursos de Halloween, el Gran Plan.
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Me encanta
- By Rocio Chireno on 06-28-20
By: Mike Michalowicz
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Systemology
- Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems
- By: David Jenyns
- Narrated by: David Jenyns
- Length: 5 hrs and 31 mins
- Unabridged
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Do you sometimes feel like your business is an adult daycare center? Are you constantly repeating yourself, fixing errors, and trying to hold things together? What if it were possible to create a business that runs itself? You’ve dreamed about it - now it’s time to make this a reality! SYSTEMology solves this problem with a proven, step-by-step business systemisation framework - designed so that even the busiest business owner can deploy it.
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Long sales pitch
- By Courtney Kimbrough on 02-01-22
By: David Jenyns
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The Talent Code
- Greatness Isn't Born. It's Grown. Here's How.
- By: Daniel Coyle
- Narrated by: John Farrell
- Length: 6 hrs and 12 mins
- Unabridged
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Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds - from the baseball fields of the Caribbean to a classical-music academy in upstate New York - Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything.
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Okay read. Won’t read a second time
- By Chad J Guidry on 08-18-20
By: Daniel Coyle
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The Entrepreneur Roller Coaster
- Why Now Is the Time to #JointheRide
- By: Darren Hardy
- Narrated by: Darren Hardy
- Length: 7 hrs and 8 mins
- Unabridged
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In The Entrepreneur Roller Coaster you will learn the best strategies Darren has ever collected from the most successful people on the planet, covering the four essential skills necessary for entrepreneurial success: sales, recruiting, leadership, and productivity. This essential guidebook will prepare you for the wild ride of entrepreneurship. It will warn you, inoculate you, and guide you safely past the landmines that blow up and cause the failure of 66 percent of all new businesses.
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PRETENTIOUS
- By TopazNora🐈 on 04-24-19
By: Darren Hardy
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How to Grow Your Small Business
- A 6-Step Plan to Help Your Business Take Off
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 5 hrs and 2 mins
- Unabridged
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Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
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Applied everything here, also on business made simple course and story brand book and my business grew
- By Marco Randazzo on 04-12-23
By: Donald Miller
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Saved my Life
- By Christine on 09-17-08
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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Entreleadership
- 20 Years of Practical Business Wisdom from the Trenches
- By: Dave Ramsey
- Narrated by: Dave Ramsey
- Length: 6 hrs and 15 mins
- Abridged
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If you’re at all responsible for your company’s success, you can’t just be a hard-charging entrepreneur or a motivating, encouraging leader. You have to be both! If you’re at all responsible for your company’s success, you can’t just be a hard-charging entrepreneur or a motivating, encouraging leader. You have to be both! This book presents Dave’s playbook for creating work that matters; building an incredible group of passionate, empowered team members; and winning the race with steady momentum that will roll over any obstacle.
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It's Abridged!!!
- By Steve Garcia on 03-20-12
By: Dave Ramsey
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- By: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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From Pain Line to Peace: This Book 📕 is My Escape Route to Time Freedom”
- By dayana on 09-18-24
By: Dan Martell
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
What listeners say about The Pumpkin Plan
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- Harold
- 08-05-21
Exceptional
Game changer, the steps in this book are actionable and effective. I did the work of applying them and it works. Highly recommend this book.
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- Darrell Voss
- 09-01-21
field of dreams of pumpkins galore
Mike has packaged a nice range of interesting examples that supports the easily understand pitfales coupled with several how-tos for accomplishing ongoing business with an insightful perspective lead your thinking.
Starting your own business can be full of many challenges that are unforeseen, He presents insights to support the needed ongoing cleaning step to keep it running smoothly. No book is perfect this is a solid investment of time.
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- Kevin
- 01-18-21
absolutely love this book. Helps get me motivated
absolutely love this book. Help me get motivated and keeps me focused on growing the business
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- Anonymous User
- 12-04-21
Amazing book
This book was amazing. I love Mike Michalowicz! He’s so inspirational and knowledgeable ! I highly recommend this book, you will learn so much.
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- Abdullah R.
- 11-08-21
Great addition to profit first
This is the second book I get for Mike and it's been great listening to his ideas. Love the book and a great addition to the theory of profit first.
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- Kindle Customer
- 11-21-21
Listener Respect
Great listen & production regardless of the value you take from the author's advice.
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- Chyna
- 04-04-22
Great insightful book
Mike really did an awesome job at writing this book. There are a bunch of great ways to better a business in any field. He shares stories about people that I’m sure many can relate to and implement in their own businesses. This is the second time that I’ve listened to it, and I got even more out of it than the first time.
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- Amazon Customer
- 06-27-22
Great narration!
Great narration, the authors charisma comes through within the presentation and makes it dynamic and relatable.
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- Nadimire Jules
- 12-06-22
New favorite author
Now I haven’t yet implemented the plan but I will. I appreciate the plenty of examples from different business genres.
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- Anonymous User
- 10-28-22
Great business book for any business!
This is a great book on how to streamline of business, I read this, as my business became boring. After I worked hard to sell it, I realized, I can start another business, and with these tools, it makes a lot of sense on how to progress the business and fight the normal business curves. Like Mike says different is better.
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