MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION ON POINT... with Nadine Hohlfeld (Founder, Managing Owner & Consultant MARKENFELD | NADINE HOHLFELD)

FROM PEOPLE FIRST TO HUMAN-CENTERED (TRANSFORMATION)

In times of profound change where whole industries are being disrupted on a technological, structural and content level, where industry boundaries are blurring for companies to enter new growth areas, form new strategic partnerships and ways of working, organizations must reinvent themselves putting their most valuable assets in the center of this massive transformation process: human beings.

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠⁠ ⁠⁠#onpointwithnadinehohlfeld⁠⁠ ⁠⁠

#joyfulcreation⁠⁠ ⁠⁠#art⁠⁠ ⁠⁠#technology⁠⁠ ⁠⁠#consulting⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠⁠Alex Bellesia⁠ (CEO of Spatial Port)

🎤 Talking Technology & 3D Commerce:

How has technology transformed the game in the world of 3D e-commerce and metaverse?

🎤 Talking Challenges & E-Commerce:

How can brands take their e-commerce to the next level?

🎤 Talking E-Commerce & Eco-Systems?

How can Spatial Port be integrated in an existing brand ecosystem allowing for an even more mesmerizing experience?

🎤 Talking ⁠E-Commerce & Seamlessness:

How can brands offer a seamless online/offline navigation combining the two worlds and linking online stores to their brick-and-morter counterparts?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

⁠#markenfeldpodcast⁠⁠ ⁠⁠#onpointwithnadinehohlfeld⁠⁠ ⁠⁠#joyfulcreation⁠⁠ ⁠⁠#art⁠⁠ ⁠⁠#technology⁠⁠ ⁠⁠#consulting⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Tim O'Neill (Founder of Time Under Tension)

🎤 Talking New Agency Models:

Coming back to new agency constellations and formations. How will the agency landscape change in the future and how will the agency of the future look like?

🎤 Talking Agencies & AI:

How can AI help within this process and what are pitfalls when it comes to implementing of working with AI?

🎤 Talking AI & Methodologies:

What new methodologies, platforms and tools are relevant in optimizing new work flows?

🎤 Talking AI in Practical Terms:

What exactly does this mean in practical terms and how do you differentiate yourself from other agencies in this regards?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠ ⁠#onpointwithnadinehohlfeld⁠ ⁠#joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Günther Bachmann (Former Head of German Sustainability Council)

🎤 Talking Trends:

You work in the intersection of sustainability andj technology. What trends have the biggest impact on sustainability issues?

🎤 Talking New Technology:

What new media and technologies are most important in transmitting what matters most regarding sustainability also reaching younger generations?

🎤 Talking Urbanization:

Intersections are important not only when it comes to urbanization. What is core in building smart cities?

🎤 Talking Future Threats:

What is and will cause the biggest threat we are facing today and in the future?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.GET THE SUBSCRIPTION NOW: ⁠https://lnkd.in/e7sQMmnZ⁠.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠ ⁠

#onpointwithnadinehohlfeld⁠ ⁠

#joyfulcreation⁠ ⁠

#art⁠ ⁠

#technology⁠ ⁠#consulting

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Guido Thiemann (CEO und Co-Founder Pushfire Media GmbH)

🎤 Talking Gen Z:

Die Gen Z liegt zwischen den Millenials und der Generation Alpha. Was zeichnet diese Generation genau aus? Was sind Ihre Hauptmotivationen? Was macht Sie besonders?

🎤 Talking Gen Z Catch Words:

From Cultural Fandom, Influencerfire, Murals to Ambient Stunts: Was verbirgt sich hinter diesem „Pushfire“ an Gen Z Catch Words?

🎤 Talking Contextual Targeting:

Von Nano bis Mega: Wie sollten Unternehmen diesbezüglich am Besten vorgehen? Welche besonderen Potenziale erschliessen sich für die Gen Z?

🎤 Talking TikTok:

Ihr habt eine besondere Beziehung mit dieser Plattform. Auf der einen Seite habt Ihr einen komplett neuen Business Case durch die Plattform entwickelt. Auf der anderen Seite buhlt Ihr aber auch um neue Ad Spendings mit der Marke. Erzähl uns ein bisschen mehr über dieses interessante Spannungsfeld?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.

https://lnkd.in/e8nrRYTkNadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠ ⁠#onpointwithnadinehohlfeld⁠ #joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Anja Bisgaard Gaede (Creative Director & CEO of Spott and Futurist).

🎤 Talking Mega-Trends:

What are the most impactful and significant mega trends defining our lifestyle today?

🎤 Talking Technology:

How has technology per se changed your field of influence Trend-Scouting and trend-consulting?

🎤 Talking Brands:

What strategies should brands pursue to keep up with the latest trends or even setting them?

🎤 Talking Lifestyle:

Can you give us a glimpse into the future of lifestyle? How do you get to your insights? What strategic tools do you work with?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.GET THE SUBSCRIPTION NOW: ⁠https://lnkd.in/e7sQMmnZ⁠.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠ ⁠

#onpointwithnadinehohlfeld⁠ ⁠

#joyfulcreation⁠ ⁠

#art⁠ ⁠

#technology⁠ ⁠

#consulting⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Gerald Hensel (Founder Superspring & Hate Aid)⁠

🎤 Talking Desinformation & Fake News:

It gets more and more challenging for brands to hop gracefully as possible from one crisis to another. From your POV: What can brands do to deal with topics such as desinformation and fake news?

🎤 Talking Anti-fragility:

I am a huge fan of Talbot saying, the most successful people are not resilient. They are anti-fragile - which ads another layer on top of robustness of personalities. What is your personal experience with online violence and crisis prevention?

🎤 Talking Online Attacks:

What should or can brands do to counter real-time attacks and PR Shitstorms?

🎤 Talking Smart Targeting:

You did Smart Targeting e.g. with Uber for Gebrüder Heinemann - an international retailer in the travel market. Can you tell us a bit more about this interesting use case?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.GET THE SUBSCRIPTION NOW: ⁠https://lnkd.in/e7sQMmnZ⁠.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

⁠#markenfeldpodcast⁠ ⁠#onpointwithnadinehohlfeld⁠ ⁠#joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting⁠ ⁠#innovation⁠⁠https://lnkd.in/eZiZAwhx⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Jochen Sauer (Head of Strategy at 480hz/DDB/Omnicom)⁠

🎤 Talking 480hz:

You act "below the line, but above the standards". What does this mean and take for an agency in these times of disruption?

🎤 Talking Co-Creation:

How do you interoperate within the network of DDB/Omnicom re: exchange of ideas, projects, etc.)?

🎤 Talking New Technologies:

What role do new technologies such as AR, VR, XR, Multisensory play within the field of BTL?

🎤 Talking Talk of Town:

Tell us about some cool new use cases of holistic 360 comms approaches that gained talk of town status?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation

GET THE SUBSCRIPTION NOW: ⁠https://lnkd.in/e7sQMmnZ⁠.Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

⁠hashtag#markenfeldpodcast⁠ ⁠hashtag#onpointwithnadinehohlfeld⁠ ⁠hashtag#joyfulcreation⁠ ⁠hashtag#art⁠ ⁠hashtag#technology⁠ ⁠hashtag#consulting⁠ ⁠hashtag#innovation⁠⁠https://lnkd.in/e7YWRCi4⁠