Join Jess Gonzalez and Josh Monge in a deep dive into the latest trends and strategies in the marketing industry.

From content marketing to social media engagement, they provide valuable insights into challenges and opportunities faced by marketers today. Learn about the importance of operations in marketing, effective follow-up strategies for event leads, and the impact of CRM tools like HighLevel, Salesforce, and HubSpot.

Discover how automation can streamline marketing processes and the future of AI technology in marketing. Stay ahead of the curve with this informative discussion! 👥 CONNECT WITH JOSH MONGE: https://www.linkedin.com/in/mrjdmonge/ https://thinkadaptbuild.com/ 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Marketers Talking Marketing: A Discussion on Industry Trends and Strategies [00:03:19] Effective Follow-Up Strategies for Event Leads [00:06:22] Optimizing Digital Marketing Strategies with an Operations Mindset [00:08:11] Discussion on HighLevel, Salesforce, and HubSpot CRM tools [00:15:46] Differentiation and Unique Offerings in the Marketing Industry [00:17:08] The Importance of Marketers Taking Time for Their Own Marketing [00:20:22] Importance of Social Media in a Comprehensive Strategy [00:25:11] The Shift in Consumer Behavior in the Digital Age [00:28:06] The Future of Sales and Marketing Alignment [00:30:47] The Future of Marketing: Embracing Complexity and AI [00:38:05] Building a Personal Brand as an Entrepreneur

Join Jess Gonzalez and Barry LaBov as they delve into the latest marketing trends, the power of differentiation, and fostering employee engagement. Discover valuable insights on personalization, data-driven strategies, and navigating the impact of social media on consumer behavior. Gain expert advice on standing out in a competitive market, creating a strong brand identity, and adapting to changing customer needs in today's fast-paced business landscape. Don't miss this enlightening conversation filled with actionable tips and inspiring stories from industry veterans Jess Gonzalez and Barry LaBov. 👥 CONNECT WITH BARRY LABOV: https://www.linkedin.com/in/barry-labov-6965241 https://www.instagram.com/labovmktg/ https://www.facebook.com/LabovMarketing/ 👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] A Discussion on Industry Trends and Insights [00:03:01] Story of Struggle and Resilience in the Music Industry [00:05:06] Creating a Positive Work Environment Through Shared Success [00:07:12] Leadership Lessons Learned Through Negative Experiences [00:10:00] Recognizing the Value of Every Team Member in Achieving Organizational Success [00:13:21] Maintaining Value in Creative Services [00:15:04] The Value of Creativity and Differentiation in the Age of AI [00:18:28] Differentiation in Business: Finding Your Unique Value Proposition [00:21:02] Understanding Differentiation in Business [[00:29:08] The Importance of Differentiation in Business and Employee Engagement [00:34:05] The Evolution of Marketing and Branding

Join Jess Gonzalez and Lauren Shippy in a deep dive into the world of marketing, where they explore the importance of personal storytelling, overcoming fears of vulnerability, and the impact of aligning business strategies with personal identity. Discover valuable insights on creating engaging online presences, reflecting on personal themes for growth, and transforming lives through authentic connections. Dive into the transformative power of being seen, known, and heard in this enlightening conversation. 👥 CONNECT WITH LAUREN SHIPPY: https://www.linkedin.com/in/lauren-shippy-42255110/ https://www.laurencshippy.com/ https://www.storywork.co/
👥 CONNECT WITH JESS GONZALEZ: https://twitter.com/putapixelonit https://www.linkedin.com/in/putapixelonit https://www.tiktok.com/@putapixelonit https://www.instagram.com/putapixelonit/ ⌚️IN THIS EPISODE WE COVER: [00:00:00] Meet Lauren Shippy [00:06:47] Exploring Identity-Based Strategy in Business and Life with Storywork [00:10:31] Finding Time for Self-Reflection and Personal Development in a Distracted World [00:12:32] Balancing Personal Connection and Professionalism in Online Presence [00:16:17] Crafting Impactful Stories: A Conversation [00:17:48] The Importance of Reflecting on Personal Themes and Experiences [00:21:47] Exploring the Power of Personal Storytelling [00:23:48] Exploring the Power of Connection and Understanding

Join the conversation as marketing experts dive into the world of promotional products and their strategic uses in enhancing brand visibility and customer loyalty. Swire, also known as the promo guy, underscores the significance of targeting ideal clients with thoughtfully chosen promotional items rather than a mass audience approach. By creating a VIP experience for valued clients, promotional products can speak volumes about a brand’s identity and values. “For example, we are getting a lot more requests from clients for sustainable items.” By choosing items that are both sustainable and personalized, businesses can leave a lasting impression on their most valuable clients. Discover how personalization and timing can elevate engagement with your ideal customer profile (ICP) and open doors to meaningful conversations.

In this discussion, you'll find answers to questions like:

• How can promotional products be used to acquire new business and retain existing clients?
• What role do promotional items play in building brand ambassadors and generating free advertising?
• How can businesses incorporate promotional products strategically into their marketing efforts?
• Why is it important to follow up with customers after giving gifts or making a sale?
• How do customer advocacy and referral programs contribute to business growth?

Tune in to explore these topics and gain valuable insights into harnessing the power of promotional products to boost your marketing strategy

Join Jess Gonzalez and Colin Hirdman in an engaging conversation about effective marketing strategies and entrepreneurial insights. Explore the nuances of balancing work-life as an entrepreneur, understanding finance's role in profitability, and the decisions between bootstrapping versus venture capital.

Gain valuable insights into leveraging LinkedIn for B2B lead generation and audience engagement. As Colin aptly puts it, "Businesses are there to generate revenue, and they're there to generate profit. And if you're not doing that, then, you might as well be a nonprofit or not be in business."

In this episode you'll find answers to questions such as:

- How do you balance work-life to avoid burnout in entrepreneurship?

- What are the pros and cons of bootstrapping versus venture capital?

- How can LinkedIn be utilized effectively for lead generation and audience engagement?

- What strategies ensure higher connection acceptance rates on LinkedIn?

In this episode of Marketers Talking Marketing, Jess Gonzalez sits down with Angela Frank, a fractional CMO, to delve into her extensive experience in the marketing industry. Angela is celebrated for her expertise in crafting marketing strategies that are cost-effective yet highly successful. She shares invaluable insights into the world of marketing ecosystems, discussing how businesses can achieve profitability and cost efficiency amidst the evolving business landscape.

Throughout the episode, Angela emphasizes the importance of cohesive brand messaging and consistency across all platforms. She explains how psychological safety in marketing is crucial for building trust and loyalty among customers. “Often, similar to what you're saying, when I would look at it, it would be, okay, well, you're doing email marketing in a vacuum,” Angela points out, underscoring the need for integrated marketing strategies.

Key topics covered in this episode include:

• How can brands start with a clear marketing goal and statement?
• What is the significance of creating a marketing ecosystem for lasting success?
• How can diversifying marketing channels mitigate risks in today's digital landscape?
• What are the best practices for optimizing email marketing strategies to drive revenue growth?

Tune in to explore these questions and empower your brand with data-driven decisions and customer-centric approaches. Plus, Angela offers a free digital download of her book, which covers various marketing topics in depth

In this episode of Marketers Talking Marketing, Jess Gonzalez is joined by Macaira Smith, a launch strategist and launch copywriter, to discuss the essential role of effective copywriting in the success of digital product launches. Macaira outlines the significance of having authentic and consistent copy across various platforms to build trust with your audience. She shares actionable strategies for improving conversion rates through tailored sales page copy, email marketing, and live launch events. The conversation delves into optimizing copy for launches, the impact of voice consistency, and best practices for developing a seamless sales funnel. They explore the importance of email marketing as a reliable channel and address the nuances of crafting a compelling sales message. Macaira also provides insights into the psychology behind successful copy and how it influences the buyer’s journey. For those preparing for a product or service launch, Macaira emphasizes the need for comprehensive project planning, from initial audience research to post-launch evaluation. This episode is ideal for entrepreneurs, coaches, and content creators looking to enhance their copywriting and overall launch strategy.

On this episode of Marketers Talking, Jess Gonzalez is joined by Mark Wonderlin, the owner of Mosaic Media Films, to share invaluable insights on effective marketing strategies, building successful campaigns, and exploring the latest industry trends.

What will you learn in this episode?

• How can professional video production create a compelling narrative for your brand?
• Why are customer testimonials and case study videos so impactful?
• What is the importance of creating evergreen video content?
• How can you effectively utilize video content across different social media platforms?
• What are some best practices for streamlining the video feedback process?

Tune in to harness the power of video in your marketing strategy and create a lasting connection with your audience. Don’t miss out on these expert tips and insights!