Can you really balance self-care, family, and a thriving business without burning out? 🤔

Erin Baker, founder of the MENSSR Method, says yes—and she’s sharing how. In this episode of Marketing Like a Mother, I’m chatting with Erin about the six pillars of her revolutionary MENSSR Method—Mindset, Exercise, Nutrition, Sleep, Supplementation, and Relationships—and how they work together to help busy moms reclaim their health and confidence.

Key Takeaways:

* Learn why your “why” is the secret to lasting motivation—and how to uncover it.

* Discover how to prioritize sleep without sacrificing productivity.

* Learn how small, consistent actions can lead to lasting habits.

* Find out why relationships are just as important as workouts and nutrition.

* Get simple strategies to make self-care part of your daily routine (without guilt!).

Ready to reclaim your health and confidence? Connect with Erin on Instagram at @theMENSSRmethod and grab her free Body and Mind Reset Guide to get started. And don’t forget to share this episode with a fellow mom who’s ready to find balance!

What if the key to a thriving business is ditching the “shoulds” and aligning with who you truly are? In this episode of Marketing Like a Mother, I’m chatting with Emily Armitage, business coach and human design expert, about how understanding your unique energetic blueprint can transform the way you work, plan, and succeed. Emily shares how human design helps you embrace your strengths, conquer conditioning, and create a business that aligns with your life and values.

Key Takeaways:

* Discover what human design is and how it can revolutionize your business strategy

* Learn why aligning your business with your energy type leads to greater success and joy

* Explore how your design can help you rewrite the stories holding you back

* Learn why understanding your child’s human design can transform your parenting

* Get simple tips to start using human design in your business—even if you’re a beginner!

Curious about your human design? Start by pulling your free chart online and then visit Emily’s website at emilyarmitage.co.uk to explore her resources and sign up for her Unique Business Freedom Formula freebie, or pop over to IG and say hi! Loved this episode? Share it with a friend who’s ready to build a business that aligns with their true self.

Tired of overcomplicated goal-setting systems that fall apart by February? In this special workshop-format episode of Marketing Like a Mother, I’ll walk you through my super simple (yet powerful) Top-Down Planning Method to help you create a roadmap for 2025 that’s flexible, inspiring, and totally doable. Grab your planner and a cup of tea—it’s time to plan the year you’ve been dreaming of!

Key Takeaways:

* Discover why starting with the big picture is the secret to a successful year

* Learn how to anchor your goals to feelings that keep you inspired

* Break your goals into manageable steps without overloading your schedule

* Find out how to balance ambition with the chaos of everyday life

* Get simple tips to stay flexible and aligned with your evolving priorities

Feeling inspired? Send me a DM at @thebluebellgroup or hit reply and share your 2025 goals with me! And if you loved this episode, share it with a friend who’s ready to plan their best year yet. Don’t forget to subscribe for more tips to help you build a business and life you love.

What if the key to building your brand was simply being human? In this episode of Marketing Like a Mother, I’m sitting down with Rachel Eltz Downey, founder and CEO of Share Your Genius, an award-winning content production company specializing in podcast-led strategies. Rachel shares her expertise on using podcasts to deepen relationships, amplify your voice, and create content that resonates.

Whether you’re thinking about launching a podcast or taking yours to the next level, Rachel’s advice will help you cut through the noise, design with purpose, and stay true to your unique story.

Key Takeaways:

* Start with Purpose: Before launching a podcast, ask yourself: What’s the goal? Building relationships? Growing brand awareness? Monetization? Each requires a different strategy.

* Podcasting ≠ Overnight Audience Growth: Focus on leveraging podcasts to nurture existing relationships and create evergreen content that fuels other channels.

* Human Moments Build Trust: Share your quirks, flaws, and authentic self to create genuine connections—because people buy from people, not brands.

* Content is a Long Game: Design your podcast with distribution in mind to maximize every episode’s potential across platforms.

* Experiment, Evolve, and Excel: Stay curious, keep trying new approaches, and let your podcast grow alongside you and your business.

If you’re ready to create a podcast (or take yours to the next level), connect with Rachel Eltz Downey on LinkedIn or explore her team’s amazing work at shareyourgenius.com. Loved this episode? Share it with a friend or leave a review—we’d love to hear what resonated with you!

Perfectionism, people-pleasing, and boundary burnout—sound familiar? 😝 In this episode of Marketing Like a Mother, I’m diving into these all-too-common struggles with licensed mental health counselor and podcast host Justine Carino. Justine shares her personal journey of juggling a private practice, two kids, and life as a recovering perfectionist. Together, we unpack how childhood roles shape our adult habits, why saying no can feel impossible, and how to rebuild trust with yourself one small boundary at a time. If you’ve ever felt like you “should” be doing it all, this episode is your permission slip to stop!

Key Takeaways:

* Boundaries Begin with You: Setting boundaries with others is hard, but it starts with learning to set them with yourself.

* Rewire Your Inner Voice: That perfectionist voice in your head? It’s time to give it a name and start talking back.

* The “No” Muscle Needs Practice: Saying no gets easier with time—start small and build up your confidence.

* Perfectionism Has Roots: Many perfectionists were conditioned in childhood to overachieve—understanding the “why” can help you change.

* Stop Should-ing Yourself: Shift your focus from societal “shoulds” to personal “musts” aligned with your values.

If this episode resonated with you, share it with a friend who needs to hear it! Want to dive deeper into Justine’s work? Visit CarinoCounseling.com or check out her free Worry Workshop filled with evidence-based strategies to manage anxious thoughts. You can also find her on Instagram at @_thoughtsfromthecouch_.

Running a business while raising kids can sometimes feel like juggling flaming swords, right? Christine Brown, founder of Bella Luna Family, gets it. In this episode of Marketing Like a Mother, Olivia chats with Christine about navigating the chaos of parenting, business, and life—without losing your mind (or even your sleep!). From creating schedules that actually work to managing the infamous mom guilt, Christine shares practical tips and hard-earned wisdom on how to thrive in both parenting and entrepreneurship. Plus, she dishes on why boundaries are your best friend and how to give yourself grace when things go sideways.

Key Takeaways:

* Embrace the Schedule: Create routines that work for your family, but stay flexible because life (and toddlers) happen.

* Boundaries Save Lives: Learn to say no—to yourself and others—when it’s necessary to protect your energy.

* Connection Time is Key: Spending intentional, undistracted time with your kids can lead to smoother, happier days.

* Know Thyself: Structure your work around your energy levels, not someone else’s “ideal” routine.

Ready to take back your time and sanity? Check out Christine’s resources at BellaLunaFamily.com and follow her on Instagram at @BellaLunaFamily. Share this episode with another parent who could use a laugh (and a little help)!

What if the secret to looking and feeling your best isn’t doing more, but actually doing less? In this episode of Marketing Like a Mother, Olivia chats with Stephanie Garcia-Malcom, a makeup artist, entrepreneur, and mom, about embracing the “less is more” philosophy in beauty, business, and life. Stephanie shares how simplifying her beauty routine and creating a sustainable skincare line (Ouli’s Ointment) transformed not only her career but also her mindset.

Whether you’re an overwhelmed mom or a multitasking entrepreneur (or both…), this episode will inspire you to slow down, scale back, and reclaim your confidence—one step (and one eyebrow brush) at a time.

Key Takeaways:

Simplify to Amplify: Reduce your beauty routine to the essentials and focus on what truly works for you.

Confidence is in the Basics: Sometimes all you need is a clean face, a little mascara, and a boost of self-love.

Make Time for You: Even five minutes of intentional self-care can completely change how you feel about yourself.

Start Small: Don’t aim for perfection—start with one small habit.

Sustainability Matters: Stephanie’s journey with Ouli’s Ointment proves that sustainable, simple products can have a big impact.

Ready to simplify your beauty routine and feel more confident in less time? Connect with Stephanie on Instagram at @oulisointment or @thestephaniegm and check out her sustainable skincare products at oulis-ointment.com. Don’t forget to share this episode with a fellow mompreneur who could use a confidence boost!

Listeners can use code MLAM20 for 20% off their purchase at Ouli’s Ointment!

What happens when a childhood dream meets a real-world problem? You get ENGin, a nonprofit connecting English speakers with Ukrainians for one-on-one conversations. In this episode of Marketing Like a Mother, Olivia chats with Katerina Manoff, founder and CEO of ENGin, about the delicate dance of balancing passion, purpose, and practicality in entrepreneurship. Katerina shares how her mission to help Ukrainian youth evolved into a thriving global nonprofit and offers wisdom on finding your niche, knowing your audience, and learning when to hold firm—or pivot.

Spoiler: It’s all about staying stubbornly flexible.

Key Takeaways:

* Passion is Just the Beginning: Pair it with skills and market needs to create something meaningful and sustainable.

* Solve Real Problems: Your niche should focus on gaps that people genuinely need filled—not just what you want to offer.

* Know Your Audience: Talk directly to your target users to truly understand their needs, instead of guessing.

* Be Stubborn, But Not Stuck: Confidence is great, but staying open to feedback and adapting is where growth happens.

* Collaboration Over Competition: There’s room for everyone—refer out when needed and focus on your unique strengths.

Loved this episode? Share it with a friend or leave a review! Learn more about ENGin and how you can volunteer to make a difference at enginprogram.org. Ready to connect with Katerina? Email her at katerina@enginprogram.org or on Instagram @enginprogram.