• 193: A Grateful Podcast Growth Strategy
    Jan 25 2025

    How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm.

    Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends?

    I’m sharing a Grateful Dead approach to building your podcast audience. The Dead didn’t rely on an algorithm to build an audience. Learn how to stop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work.

    The song I’m playing in this video is Deep Elem Blues. One of my favorite covers by the Dead.

    How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm.

    Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends?

    I’m sharing a Grateful Dead approach to building your podcast audience. The Dead didn’t rely on an algorithm to build an audience. Learn how to strop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work.

    The song I’m playing in this video is Deep Elem Blues. One of my favorite covers by the Dead.

    Chapters

    (00:00) The question do you need to ask to grow your audience

    (01:31) How are you delivering on the promise of your podcast?

    (03:27) Creating a community of fans

    (05:57) How to expand your audience

    Do you need a podcast production partner?

    Schedule a "Let's see if we should work together chat"

    https://tidycal.com/brassybroadcastingco/should-we-work-together

    Connect with Jen

    Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

    https://brassybroad.com/

    LinkedIN

    https://www.linkedin.com/in/jen-edds-470351b/

    Instagram @brassybroadjen

    https://www.instagram.com/brassybroadjen

    TikTok

    https://www.tiktok.com/@brassybroadjen

    YouTube Channel

    https://www.youtube.com/c/brassybroadjen

    Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

    https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

    The Brassy Broadcast on Audible

    https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

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    8 mins
  • 192: How to Make Your Podcast Stand Out to Build Your Brand
    Jan 18 2025

     How do you make a podcast that stands out?  How do you position your podcast in the minds of your target listeners?

    Learn how to differentiate your podcast, make it stand out from all others in your niche, and position it as the go-to podcast for your ideal audience. As always, we will wrap it up with a challenge at the end to help you put what you've learned in this episode into action.

    Chapters

    (00:00) How Do You Make a Podcast That Stands Out?
    (01:22) The Difference Between Differentiation and Positioning
    (03:17) How Do You Position Your Podcast in the Mind of Your Listener?
    (05:00) How Does Your Show Answer These Questions?
    (09:55) Action Step to Make Your Podcast Stand Out

    Do you need a podcast production partner?

    Schedule a "Let's see if we should work together chat"

    https://tidycal.com/brassybroadcastingco/should-we-work-together

    Connect with Jen

    Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

    https://brassybroad.com/

    LinkedIN

    https://www.linkedin.com/in/jen-edds-470351b/

    Instagram @brassybroadjen

    https://www.instagram.com/brassybroadjen

    TikTok

    https://www.tiktok.com/@brassybroadjen

    YouTube Channel

    https://www.youtube.com/c/brassybroadjen

    Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

    https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

    The Brassy Broadcast on Audible

    https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

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    12 mins
  • 191: to Write a Podcast Intro that Hooks Your Audience
    Jan 12 2025

    Is your podcast intro killing your podcast? Your intro makes or breaks the episode. This is where your listener decides if this episode is worthy of their time. If you're losing listeners or viewers in the first couple of minutes of an episode, you need to fix your intro.

     In this episode of the Basic Broadcast Series, you are going to learn the five key ingredients to write an irresistible intro that hooks your audience. Then I'll give you a practice so you can start writing your own irresistible podcast intros!

    (00:00) Is your intro killing your episode?
    (01:00) Is your podcast intro outdated?
    (02:00) How to grab attention and speak directly to your audience
    (03:00) Why should they care or listen to you?
    (04:12) What are you promising in your episode?

    Connect with Jen

    Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

    https://brassybroad.com/

    Instagram @brassybroadjen

    https://www.instagram.com/brassybroadjen

    TikTok

    https://www.tiktok.com/@brassybroadjen

    LinkedIN

    https://www.linkedin.com/in/jen-edds-470351b/

    Twitter @brassybroadjen

    https://twitter.com/brassybroadjen

    YouTube Channel

    https://www.youtube.com/c/brassybroadjen

    Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

    https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

    The Brassy Broadcast on Audible

    https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

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    11 mins
  • 190: Attracting the RIGHT Clients with Your Podcast
    Jan 3 2025

    Are you attracting the RIGHT clients with your podcast?

    Are you creating content for people who are never going to hire you? Stop wasting your time! Don't make the same mistake I almost made with this podcast series.

    Learn three practices to clarify the content you need to create to attract the right clients for you.

    Connect with Jen

    Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

    https://brassybroad.com/

    Instagram @brassybroadjen

    https://www.instagram.com/brassybroadjen

    TikTok

    https://www.tiktok.com/@brassybroadjen

    LinkedIN

    https://www.linkedin.com/in/jen-edds-470351b/

    YouTube Channel

    https://www.youtube.com/c/brassybroadjen

    Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

    https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

    The Brassy Broadcast on Audible

    https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

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    8 mins
  • 189: Starting a Podcast for Your Business in 2025
    Dec 27 2024

    Starting a podcast for your business this year?

    A big frustration for small business owners after they start a podcast is that they aren’t seeing “results.” The root is this frustration is caused by a lack of clarity. They didn’t take time in the planning phase to get clear on the purpose of the podcast and how they wanted to use it in their business.

    In this episode, I’m walking you through the process of using “The 5 Whys” to help you get clear on your podcasting “why.”

    This is a valuable exercise whether you’re just starting your podcast or you’ve been podcasting for a while and you're ready for a refresh.

    Get clarity before you do anything.

    Chapters

    (00:00) Don’t skip this crucial step in your podcast planning

    (01:04) The importance of knowing your podcast purpose

    (03:25) The 5 Whys Exercise

    Connect with Jen

    Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

    https://brassybroad.com/

    Instagram @brassybroadjen

    https://www.instagram.com/brassybroadjen

    TikTok

    https://www.tiktok.com/@brassybroadjen

    LinkedIN

    https://www.linkedin.com/in/jen-edds-470351b/

    YouTube Channel

    https://www.youtube.com/c/brassybroadjen

    Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

    https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

    The Brassy Broadcast on Audible

    https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

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    8 mins
  • The Basic Broadcast Podcast Series Trailer: New Series - So What?
    Dec 21 2024

    The Basic Broadcast Podcast series launches on December 27th.

    So what?

    In this upcoming series, we are diving into the essentials of podcasting, focusing on clarity, consistency, and connection. These three core elements impact every area of your podcast. Forget about tips, tricks, and growth hacks; this podcast is all about foundational practices and processes from someone who's been in the trenches for over a decade.

    Expect short no-frills episodes and the occasional song.

    Are you ready?

    Watch the podcast in Spotify and YouTube or listen in your favorite podcasting app.

    Chapters

    (00:00) The Basic Broadcast new podcast series is coming soon - So What?

    (01:19) What this podcast series is not

    (02:56) Podcast format and expectations

    (05:00) Your first podcasting practice exercise

    Connect with Jen

    Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

    https://brassybroad.com/

    Instagram @brassybroadjen

    https://www.instagram.com/brassybroadjen

    TikTok

    https://www.tiktok.com/@brassybroadjen

    LinkedIN

    https://www.linkedin.com/in/jen-edds-470351b/

    Twitter @brassybroadjen

    https://twitter.com/brassybroadjen

    YouTube Channel

    https://www.youtube.com/c/brassybroadjen

    Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

    https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

    The Brassy Broadcast on Audible

    https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

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    6 mins
  • 188: Embracing Alignment and Expanding Your Professional Impact with Amy Woodall and Lindsay Boccardo
    Sep 26 2023
    This episode reminded me why I started podcasting. It was an opportunity to spend time with two of my most favorite people in the world while sharing them with you. It’s a win for everyone! Amy Woodall and Lindsay Boccardo join me for this episode. They are both returning guests, but it has been more than a minute since we last chatted.  You know those people that always make you feel better when you’ve spent time in their presence? That is how I always feel after spending time with these two! They leave me in better shape than they found me, even when I’m already having a fantastic day! I have a hunch they will do the same for you. We are constantly told by the online business “experts” that we need to niche down. Amy and Lindsay are taking a more expansive approach to their podcasts and their work, and it is working for them. They share why they started their podcasts and what keeps them coming back. Spoiler Alert: It’s not big sponsorships and massive download numbers! I intended to talk about podcasting, but as it goes with these two, our conversation goes deeper than just podcasting. We talk about alignment, mindfulness, authenticity, curiosity, playfulness, and of course, and how those things impact our podcast and how we show up.  As we wrapped up the episode, I felt inspired, empowered, and reconnected to why I started podcasting. Let's tap into our alignment, embrace mindfulness, live authentically, nurture our curiosity, and sprinkle a healthy dose of playfulness into our lives.  Podcasting is not just about the numbers and business strategies. It's about creating a space for connection, authenticity, and clarity. Trust your intuition, follow your heart, and let the conversations flow.   Key Takeaways (01:45) The Power of Mindfulness: Amy reminds us that true growth and leveling come from working on the internal stuff, not the external. (14:22) The Power of Self-Reflection: Amy shares how the fears we project on other people are really telling us something we need to discover about ourselves (17:12) The Importance of Representation in Telling LGBTQ+ Stories: Lindsay reminds us that the story of LGBTQ+ folks doesn’t just end when they come out. It’s ongoing and it’s important to continue to hear these voices and stories. (22:58) Worthiness and Confidence: Amy talks about how our ability to learn, recognize patterns, process, and make shifts that impact our confidence and how we view our worthiness as we grow into ourselves (23:12) Finding Alignment: Lindsay stressed the importance of aligning our thoughts, actions, and values. (33:59) Playfulness Fuels Connection: Lindsay emphasized the magic of playfulness in creating engaging environments and fostering connections. Through laughter and light-heartedness, we can tackle serious subjects and make them more approachable. So, let's loosen up and have some fun.   Links and Resources Connect with Amy https://www.linkedin.com/in/amywoodall/ https://theconscioushabit.com/ https://link.chtbl.com/GPzQcHKy https://highvibetriberetreat.com/   Connect with Lindsay https://www.linkedin.com/in/lindsayboccardo/ https://www.lindsayboccardo.com/ https://www.lindsayboccardo.com/the-woods.html https://www.lindsayboccardo.com/theporch   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  
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    42 mins
  • 187: Rebecca Anuwen on Reclaiming the Magick Within You
    Mar 20 2023

    Do you ever feel disconnected from your gifts and the things that truly light you up? Rebecca Anuwen, Host of A Pinch of Magick podcast is here discussing the importance of self-expression and creating something that you love. Rebecca shares how she connects with her intuition and trusts her instincts. We also talk about how she has used podcasting to build a community and unique ways she has been engaging with her audience. We also talk about her latest book, Magickal Knickers and how one intentional decision at the start of your day sets the tone for the rest of the day.

    Connect with Rebecca Anuwen

    https://rebeccaanuwen.com

    Connect with Jen

    Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

    https://brassybroad.com/

    Instagram @brassybroadjen

    https://www.instagram.com/brassybroadjen

    TikTok

    https://www.tiktok.com/@brassybroadjen

    LinkedIN

    https://www.linkedin.com/in/jen-edds-470351b/

    Twitter @brassybroadjen

    https://twitter.com/brassybroadjen

    YouTube Channel

    https://www.youtube.com/c/brassybroadjen

    Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

    https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

    The Brassy Broadcast on Audible

    https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

     

     

     

    Show more Show less
    49 mins