• The Criminal Mastermind

  • By: Jay Ruane
  • Podcast

The Criminal Mastermind

By: Jay Ruane
  • Summary

  • Curious about The Criminal Mastermind? In these podcast episodes, get an insider's peek into one of our 2 monthly meetings.

    These trainings occur 2 times a month in The Criminal Mastermind and are conducted via online meetings, so you can sit in the comfort of your office or home and get trained on the important skills to run your criminal defense practice better. Other sessions include conversations about hiring, firing, financial controls, creating systems, and other important skills they don't teach you in law school.

    For more information or to join, visit www.TheCriminalMastermind.com

    ©2024 DMI, LLC
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Episodes
  • 23: Google Business Profile Mastery with Ben Fisher
    Jan 8 2025

    🔑 In this brain-tingling episode, we spill the tea on not just surviving, but thriving in the labyrinth of online presence for law firms. Here are 5 crucial takeaways you'll gobble up:

    1. **Suspicious Suspensions**: Discover why innocent law firms get booted off Google Business profiles – sometimes it's your competitors playing dirty. 😈🚫

    2. **Verification Vortex**: Uncover the mysteries of the new video verification process and why those postcard verifications are as outdated as floppy disks. 🎥✉️

    3. **Appealing Appeals**: Learn the art of the one-shot appeal for suspended profiles and how to present your evidence like you're in court. ⚖️📝

    4. **Categorically Speaking**: Find out how to pick the perfect categories for your practice to cut through the filter fat and get seen by the right eyes. 👁️💼

    5. **Review Revelations**: Discover the do's and don'ts of soliciting those all-important reviews without triggering the dreaded Google ghost. 👻⭐

    🤓 Fun Fact Alert! Did you know that changing your Google Business profile's budget by more than 10% can trip up the algorithms, causing a potential lead lull? Keep that dial steady, folks! 🔧💸

    In all seriousness, it was an info-packed session that's going to turn you into the Houdini of Google Business profiles! 🎩🐇

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    1 hr and 13 mins
  • 22: The Power of Referral Marketing
    Jan 1 2025

    🤝 In this insightful episode of The Criminal Mastermind, Joshua Baron shares his expertise on leveraging peak moments and referrals to grow your legal practice. Tune in as we delve into strategies to enhance client relationships and drive sustainable business growth.


    - Joshua Baron highlights the significance of peak and end moments in client interaction, and their influence on referrals and client satisfaction.


    - Discussion on the pivotal shift from Adwords to a referral-centric marketing strategy and the impact on revenue and business relationships.


    - The importance of personalized gestures, such as handwritten thank you notes, to maintain and strengthen referral sources.


    - Insights into the "two x two matrix" for evaluating the cost and defensibility of various advertising methods in the legal industry.


    - Jay Ruane and Bill Umansky explore practical steps to implement referral-building strategies within their practices

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    1 hr and 7 mins
  • An Invite to a Free Intake Webinar for YOU!
    Nov 19 2024

    Join me at a special free webinar focusing on better intake and sales by signing up for the event on December 13 at

    www.thecriminalmastermind.com/intakewebinar

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    1 min

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