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Check out Zoko here: https://link.theecomshow.com/getzoko
Zoko is a Y-Combinator funded company that helps businesses manage their WhatsApp communications easily!
Schedule a Demo: https://link.theecomshow.com/zokodemo
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Don't forget to mention you were referred from The eCom Show for special considerations!
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🎙️ Podcast Episode
In this episode of The eCom Show, host Shan A Salam talks with Muhammed Abdul Kalam, a marketing expert with over 12 years of experience in digital marketing.
Muhammed shares practical tips on tackling ad blockers, creating successful campaigns, and building brand awareness. He also discusses real-world examples from brands like Ajmal, Coca-Cola, and ID Fresh, explaining how offline marketing can work even without celebrity endorsements.
What you'll learn:
✔️ How to handle ad blockers and improve ads
✔️ The mindset of a great performance marketer
✔️ Simple ways to measure billboard and hoarding results
✔️ Case studies of impactful marketing campaigns
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⏱️ Timestamps
00:00 - Introduction & Online peeps
08:57 - First Job
11:30 - Job at Eduport & Community
18:53 - What is Performance Marketing
25:47 - Adblock & How to solve the issue
36:43 - Preparation of ads
41:11 - Winning Campaign
45:58 - Brand Awareness
51:38 - Ads without Celebrity
59:48 - Examples of Brand without Celebrity & Winning ads
01:05:23 - I.D Fresh
01:07:45 - Creative Mindset of Performance Marketer
01:09:32 -How to Measure Hoarding/ BillBoard
01:17:51 - Conclusion & Advice to Entrepreneurs
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🎤 Guest Info
Guest Name → Muhammed Abdul Kalam (Head of Marketing School - Haris&Co Academy )
🔗 Social Links:
https://in.linkedin.com/in/mynameiskalam
https://www.instagram.com/mynameiskalam
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🔗 Useful Links
- Join Our WhatsApp Community → https://link.theecomshow.com/jointhemafia
- Support Us → https://buymeacoffee.com/theecomshow
- Create a Shopify Store → https://shopify.pxf.io/ecomshow
- Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue
- Instagram → https://instagram.com/theecomshow
- LinkedIn → https://linkedin.com/company/the-ecom-show
- Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam
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🎥 More Videos to Watch
→ HOUSEWIFE MAKES MONEY From Home | https://www.youtube.com/watch?v=BfCxs4BE7Vc
→ Story of RF Abayas | https://youtu.be/bnQREpXVf88
→ Calicut Halwa Online | https://youtu.be/JIa_7PDkuiM
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💻 The Team
Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb
#PerformanceMarketing #TheEcomShow #DigitalMarketing