Showing results by narrator "Jonathan Yen" in All Categories

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

Slow systems are frustrating. They waste time and money. But making consistently great decisions about performance can be easy, if you understand what's going on. This book explains in a clear and thoughtful voice why systems perform the way they do. It's for anybody who's curious about how computer programs and other processes use their time and about what you can do to improve them. Through a mix of personal vignettes and technical use cases, Cary Millsap reviews the process of improving performance and provides best practices for optimizing systems efficiently.

The plan was as idealistic as it was audacious - and utterly unprecedented. Take thousands of broke writers and put them to work charting a country on the brink of social and economic collapse, with the aim of producing a rich and beguiling series of guidebooks to the 48 states. All this fell within the singular purview of the Federal Writers' Project - a division of the Works Progress Administration founded to employ jobless writers, from best-selling novelists and acclaimed poets to the more dubiously qualified.

How often have you sat in team meetings complaining to yourself, "Why does it take forever for this group to make a simple decision? What are we even trying to achieve?" As a team leader, you have the power to improve things. It's up to you to get people to work well together and produce results. Written by team expert Mary Shapiro, the HBR Guide to Leading Teams will help you avoid the pitfalls you've experienced in the past by focusing on the often-neglected people side of teams.

Colonel Tiso's account offers unique insights into the challenges of planning the Iraqi campaign and the intricacies and challenges of multinational service through the lens of his assignments as a war planner at U.S. Central Command, Senior Military Adviser of the Arab Peninsula Shield Force and the Polish-led Multinational Division (Central-South), and Chief of Staff and Deputy Chief of Staff for Operations (C-3) of the Coalition Military Assistance Training Team tasked to develop the New Iraqi Army.

When Andrew Offutt died, his son, Chris, inherited a desk, a rifle, and 1,800 pounds of pornographic fiction. Andrew had been considered the "king of 20th-century smut", with a writing career that began as a strategy to pay for his son's orthodontic needs and soon took on a life of its own, peaking during the 1970s, when the commercial popularity of the erotic novel reached its height. With his dutiful wife serving as typist, Andrew wrote from their home in the Kentucky hills, locked away in an office no one dared intrude upon.

The book is a twenty-first century reworking of the approach to unionism. The United States has a dramatic history of workers organizing on the job. In the last seventy odd years, labor organizations have made peace with owners, and wages, various protections, and safety has diminished. All during an era that, despite its ups and downs, has been extremely profitable for the ownership class. Tom Wetzel provides a solution to that failure by showing how a democratic outcome can be built into the method of struggle for social change.

Unsettled tells the story of two hundred Highlanders who flee the Scottish Clearances in 1813 to establish a settlement on the Red River in what eventually became Winnipeg. They are sponsored by the Earl of Selkirk, a man who has never been west of Montreal. Families who have never left their Highland crofts take an epic journey over ocean, up wild rivers, and through boundless wilderness, surviving disease and brutal winter only to face the determined opposition of fur barons who want no sodbusters threatening their trade and are prepared to stop at nothing to destroy their dream.

A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it - despite the hefty price. But do you know why? Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings.

This audiobook delves into six distinct episodes that helped to define the character of a Lincolnian foreign policy: his debate, as a young congressman, with law partner Billy Herndon over the conduct of the Mexican war; his conflict with William Seward over the control of the State Department; his standoff with Britain's Lord Palmerston during the Trent crisis of 1861; his race with Karl Marx to master the new art of molding public opinion; his deadlock with Napoleon III over the French occupation of Mexico; and John Hay's post-assassination battle to define Lincoln's legacy.

Ron Dimon's thought-leading second edition of the book originally entitled Enterprise Performance Management Done Right, published in 2012, is a practical road map for using connected planning to develop an agile organization and to navigate the complex enterprise performance management landscape.

In Polarization: What Everyone Needs to Know Nolan McCarty takes listeners through what scholars know and don't know about the origins, development, and implications of our rising political conflicts, delving into social, economic, and geographic determinants of polarization in the United States. While the current political climate seems to suggest that extreme views are becoming more popular, McCarty also argues that, contrary to popular belief, the 2016 election was a natural outgrowth of 40 years of polarized politics, rather than a significant break with the past.

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.

Building Beehives for Dummies is the follow-up book to the best-selling Beekeeping for Dummies. It provides everything you need to learn how to build some of the world's most popular hives and beekeeping accessories. For each design the book includes a detailed materials list (what lumber, hardware, and fasteners you'll need) and step-by-step building instructions.

Aerial warfare has dominated war-making for over 100 years, and despite regular announcements of its demise, it shows no sign of becoming obsolete. In this Very Short Introduction, Frank Ledwidge offers a sweeping look at the history of aerial warfare, introducing the major battles, crises, and controversies where air power has taken center stage, and the changes in technology and air power capabilities over time.

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

It takes drive, persistence, and plenty of stamina to practice cardiology at the highest level. The competition for training fellowship spots is intense. Hundreds of applicants from all over the world compete to be accepted into the Cardiovascular Disease Training Fellowship at Johns Hopkins. Only nine are chosen each year. This is the story of one of those fellows.

George Bernard Shaw once famously said, "The single biggest problem in communication is the illusion that it has taken place." Although he died in 1950, Shaw's words live on, especially in the business world. Far too many executives, salespeople, consultants, and even rank-and-file employees suck at communicating. Some think that they're speaking and writing effectively when they drop ostensibly sophisticated terms like paradigm shift, synergy, net-net, form factor, and optics. Others think that they're being clever.

A series of developments capped by the Supreme Court's 2010 Citizens United decision have effectively crowned a bunch of billionaires and their operatives the new kings of politics. Big Money is a rollicking tour of a new political world dramatically reordered by ever-larger flows of cash. Ken Vogel has breezed into secret gatherings of big-spending Republicans and Democrats alike, from California poolsides to DC hotel bars, to brilliantly expose the way the mega-money men (and rather fewer women) are dominating the new political landscape.