Showing results by author "Seth Godin" in All Categories

We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.

The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem. The Carbon Almanac is a once-in-a-lifetime collaboration that focuses on what we know, what has come before, and what might happen next.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

Akimbo is an ancient word, from the bend in the river or the bend in an archer's bow. It's become a symbol for strength, a posture of possibility, the idea that when we stand tall, arms bent, looking right at it, we can make a difference.Akimbo's a podcast about our culture and about how we can change it. About seeing what's happening and choosing to do something.The culture is real, but it can be changed. You can bend it. Hosted on Acast. See acast.com/privacy for more information.

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

El nuevo manifiesto para cualquier equipo de trabajo ¿Qué es el trabajo? ¿Por qué es como es y por qué se ha vuelto tan agobiante trabajar? Más importante aún: ¿qué papel tienen los jefes en todo esto y qué pueden hacer para cambiarlo?

The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite. In The Song of Significance, legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now.

The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Les tribus, ces communautés formées sur Internet et les réseaux sociaux, ont l'ambition de faire changer le monde. Elles se construisent autour de deux éléments : une conviction partagée et une communication efficace. Grâce à ce livre, vous verrez que, vous aussi, vous pouvez mener une tribu et la faire croître.

So geht Marketing heute auch. Der Marketing-Guru Seth Godin weiß: Heute werden Produkte nicht mehr durch aufsehenerregende Werbeblöcke oder nervende Spam-Mailings vermarktet - jedenfalls nicht erfolgreich. Ob für Technologie- Start-ups, Kleinunternehmer oder Konzernmitarbeiter, das Umfeld hat sich für alle geändert. Die Kunden erwarten keine Produkte mehr, sie erwarten angepasste Problemlösungen. Godin gewährt erstmalig einen kompakten Einblick in seine ganze Marketingerfahrung.

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.

Dans les best-sellers internationaux La Vache pourpre et Tribus, Seth Godin nous apprenait comment concevoir des produits remarquables et propager des idées fortes.

Tribes on social media are not connected by blood relationships, but the internet itself allows users from all over the world to create groups or “families.” Tribe members share common values, shared interest, goals, and interests. For any business to become successful, it is critical they learn how powerful the use of Tribes via social media can boost their popularity and sales. This audiobook will offer guidance and show how to set up a Tribe. It will allow you to use the internet to promote your business where traditional print media fails.

In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable – and the key to being indispensable is overcoming the fears that hold most of us back. Fear of change, fear of authority, fear of embarrassment all come from the most primitive and powerful part of our brain. Godin shows how to overcome that internal resistance, so you can unleash your greatest art, passion, insight and generosity at work.

Tribes on social media are not connected by blood relationships, but the internet itself allows users from all over the world to create groups or "families". Families that can have members from all over the world whom they share common values, shared interest, goals, and interests. For any business to become successful, it is critical they learn how powerful the use of Tribes on social media will boost their popularity and sales.

Ob bei der Entwicklung und Umsetzung einer Idee oder für den Auftritt in Social Media - alle sollen und wollen immer kreativ sein. Aber ist Kreativität nicht ein Talent, über das nur einige wenige verfügen? Der Marketingexperte Seth Godin ist sich sicher: Das ist Unsinn! Schließlich macht auch Übung den Meister. Zum Beispiel Schreibblockaden - ein Mythos, denn jeder kann mithilfe von Godins einzigartiger Akimbo-Methode kreative Arbeit leisten.