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Morgenthau's classic text, published in 1948, not only introduced the concept of political realism but also established it as the dominant approach in international relations and the guiding philosophy of US foreign policy during the Cold War.

Social anthropologist Edward Evans-Pritchard wrote Witchcraft, Oracles, and Magic Among the Azande after 20 months' fieldwork with the Azande people of the South Sudan. It became the founding text in the anthropology of witchcraft, and has been hailed as a classic. Although Witchcraft had little impact when it first appeared in 1937, its popularity grew after World War II. Alongside his subsequent work on the Nuer people, Witchcraft established Evans-Pritchard's reputation as an important anthropologist.

Michel Foucault had already written extensively about medicine, madness, and prisons. But in the latter days of his career, he turned to the subject of sexuality, planning six volumes on the subject. He completed three before dying of an AIDS-related illness in 1984. Foucault's History of Sexuality Vol. 1 is a study of the evolution of cultural ideas about sex in the West since the end of the 17th century. Volume two looked at attitudes toward sex in ancient Greece; volume three investigated sex in ancient Rome.

When American sociologist C. Wright Mills's The Sociological Imagination was first published in 1959, it provoked much hostile reaction. This was understandable: the book was a hard-hitting attack on how sociology was practiced - and on a number of leading sociologists. Mills was a fierce critic of both modern capitalism and Soviet-style authoritarianism, and argued that the sociology profession failed to look at how people's problems are connected to the structures of the society in which they live.

Published in 1980, Michael E. Porter's Competitive Strategy went against the accepted wisdom of the time that said firms should focus on expanding their market share. Porter claimed they should, in fact, analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals. Then they could rationally choose one of three "generic strategies" - lowering cost, differentiating their product, or catering to a niche market.

In his 1996 book The Clash Of Civilizations and the Remaking of World Order, American political scientist Samuel Huntington sets out his vision of the post-Cold War world. While the era from 1945 to 1989 was shaped by ideological conflict (communism vs. capitalism), Huntington predicts a future of cultural conflict.

US psychologist Abraham Maslow's 1943 essay "A Theory of Human Motivation" established his idea of humanistic psychology as a "third force" in the field. He outlined a new approach to understanding the mind, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority.

In 1963's The Feminine Mystique, she identified "the problem that has no name" afflicting women pressured to devote themselves to domestic life. After World War II, society fostered the idea that women wanted different things from men - namely, to run homes and live through the achievements of their husbands and children. In reality, rigid gender roles left housewives frustrated and depressed and caused tensions both in their marriages and in how couples raised their children.

Defining liberty as freedom from interference by state power or popular moral opinion, Mill justifies the individual's right to this liberty by focusing on the role self-development plays in human well-being. His vision of individual rights extends to include freedom of thought and emotion and the freedom to act together with others. Society should protect the development of individuality to aid both social progress and innovation.

Nigerian novelist and professor Chinua Achebe was acutely conscious that Western views of Africa were inevitably the views of a culture that assumed itself superior. When confronted by what it took to be an inferior culture, the West identified itself as better - materially, intellectually, even spiritually. Achebe believed that even as original and subtle a work as Joseph Conrad's Heart of Darkness - a novel seen by many as a criticism of colonialism and one that Achebe admired stylistically - reflected these assumptions.

Reconstruction had the potential to make good on the promise of America's founders, bringing freedom and equality to all. Yet this promise was undermined by defiant Southern whites determined to protect their own privilege. Earlier interpretations of this period often blamed the failures of Reconstruction on black people. But Foner's analysis concluded that Reconstruction was an overall failure because whites prevented African Americans from becoming equal citizens.

In The Age of Revolution, renowned British Marxist historian Eric Hobsbawm focuses on the historical period from the end of the 18th century to the middle of the 19th. He concludes that the "dual revolutions" of the time - the French Revolution and the British Industrial Revolution - changed the way the whole world thought about politics and power, and fundamentally shaped the modern era.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

In his 2007 book The Black Swan, Nassim Nicholas Taleb says the Black Swans of his title can appear at any time, in the form of financial crises, wars, and other unexpected events that have profound, irreversible consequences. Taleb draws on philosophy, mathematics, economics, and other disciplines to explain in plain English why we seldom prepare for these events adequately. The way our brains process knowledge lull us into believing the future will resemble the past.

English naturalist and geologist Charles Darwin first published On the Origin of Species in 1859. The idea of evolution and that all earth's species have descended from a common ancestor had already been around for some time. What was new about Darwin's work was that it found a way to explain evolution using a theory called natural selection. This claimed that species change in small ways, gradually, over long periods of time; the individuals who happen to be best suited to their environment survive.

J. A. (John) Hobson's 1902 book, Imperialism: A Study, presents an original and controversial interpretation of the forces that motivated Britain to conquer foreign lands in the 18th century. Hobson advances the idea that ultrawealthy financiers consciously worked to manipulate political leaders, all so they could invest money and sell goods in the outposts of a country's empire.

De Beauvoir's book charted the oppression of "the second sex" in terms never before seen in the academic world. Her most startling theory became a rallying cry for the feminist movement: "One is not born, but rather becomes, a woman." She argued that gender identity was shaped by upbringing in a world ruled by men. A leading light in the existentialist movement, de Beauvoir applied the radical philosophy of personal choice and freedom to argue that women were subjugated in every area of life.

Neurologist Oliver Sacks' 1985 book The Man Who Mistook His Wife for a Hat challenges the impersonal approach doctors took to patient care and paved the way for a new literary genre: popular science. At the time of its publication, neurologists and physicians relied mainly on clinical studies and their own expertise to set the course of treatment. Sacks found this inhumane and developed a very different approach, clearly demonstrated in The Man Who Mistook His Wife.

Published in 1990, The Anti-Politics Machine is American anthropologist James Ferguson's first book. It discusses international development projects: how they are conceived, researched, and put into practice. Importantly, it also looks at what these projects actually achieve. Ferguson is critical of the idea of development and argues that the process does not take enough account of the daily realities of the communities it is intended to benefit.

In the 1960s, British historian Jonathan Riley-Smith first began studying the knightly orders of the Middle Ages that formed after the First Crusade. By the late 1970s, he had begun writing books from a "revisionist" point of view, challenging the common belief that the Crusades were motivated by fanaticism, and were designed to plunder the Holy Lands. To an extent, Riley-Smith's 1986 book The First Crusade and the Idea of Crusading overturned this previously held view.